B2B2C: E-commerce enters a new era of great integration and integration

With the technological progress, an enterprise needs less and fewer production personnel, but the enterprise can never depend on the consumer and survival and development. Put the consumer at the core position, let the consumer and enterprise combine, this is undoubtedly the most vitality of E-commerce mode. In a variety of e-business models in parallel today, businesses and businesses, consumers and consumers, businesses and consumers, direct sales and retail, businesses, consumers and marketers gradually merged to form a B2B2C joint platform.

The so-called B2B2C (business to business to Customer) is a new way to sell network communications, the first B refers to the general seller (product or service provider, etc.), the second B refers to the trading platform, that is, to provide the seller and the buyer's contact platform, while providing quality additional services, C means the buyer. Sellers are not just companies, they can include individuals, that is, a seller in a logically traded relationship.

B2B2C "manufacturers → distributors → consumers" the various industrial chains are closely linked together. The whole supply chain is a process from creating value to value, and integrating the resources from production and distribution to terminal retail, not only enhances the service ability of e-commerce greatly, but also helps customers gain the opportunity of added value. B2B2C platform allows the merchant to act as the seller directly to the front of the customer face-to-face, to achieve the direct sales of goods, while allowing manufacturers to gain more profits, so that more money into technology and product innovation, and ultimately to the vast number of consumers to benefit. The innovation of this model is that it provides new electronic trading rules for all consumers. The platform subverts the traditional e-business model, integrating the different needs of the enterprise and the individual customer completely on one platform. The B2B2C model eliminates both the huge inventory and the large logistics of the Consumer-to-consumer platform, and rejects the product quality and service problems of the platforms. Manufacturers are only responsible for research and development, production products, consumers just choose to pay after buying things, the other links in the middle of all by the B2B2C platform, that is, information, credit, warehousing, logistics, payment, security, a large integration, large integration.

As an electronic commerce mode, B2B2C has the advantages of general mode, such as no space-time interval, openness, global, less intermediate links, low operating cost and so on. Besides, B2B2C has some unique advantages:

Good living space

A large number of small and medium-sized enterprises to the development of B2B2C to create a good living space. Statistics show that there are currently 40 million small and medium-sized enterprises in China, the number of small and medium-sized enterprises has accounted for 99% of the total number of registered enterprises, its industrial output value and profit accounted for the national total of 60% and 40%, the total foreign trade exports accounted for 60%. At the same time, with the strengthening of the strength and the development of information, SMEs in IT investment is also growing. After several years of market cultivation, e-commerce environment gradually matured, the use of E-commerce market development of the traditional enterprises are more and more, but some SMEs due to their own conditions, can not be tried. B2B2C is a model to solve the SME sales platform. It and other marketing platform (such as business-to-business, business, etc.) different, B2B2C is mainly to solve the small and medium-sized sales Enterprise sales platform problem, it for the enterprise to build a payment function of E-commerce platform, so that enterprises through electronic stores to sell products. It can be considered as an intermediary between enterprises and consumers.

Reduce the operating cost of enterprises more effectively

Self-employed enterprises in order to ensure day-to-day sales, usually require a certain amount of inventory, many companies also have their own distribution team, which makes the operating costs of enterprises greatly improved. But B2B2C is not the same, it only needs to provide the enterprise sales platform, there is no inventory and logistics, have orders directly from the manufacturer, which will further reduce the business costs. Companies can use limited funds to provide better services for businesses and individuals.

At present, e-commerce market has entered the era of platform competition, the future of electric enterprises in the internet edge will gradually weaken, e-commerce competition will gradually evolve to the supply chain integration capacity of competition.