Bacardi Internet phone 3.0 to open a new era

The domestic mobile phone industry has never been so lively, and never had this brutal. July 22, at the millet annual conference on the same day, hundreds of cell phones in the Beijing Beichen Intercontinental Hotel across the road held a grand 2014 100 plus cell phone (100+) Aesthetics Tasting, the founder and chairman in addition to show 100 + V6 Mobile phones, a series of technological achievements, but also a high profile of their own hardware zero profit model, and talk about the Internet mobile phone companies under the era of 3.0 challenges and opportunities, directed at millet technology.

On the day of the conference, it was a blatant challenge of millet. Such a confrontation of high standard was rare in China. Bacardi, millet, the two distinctive character of the tit-for-tat relative, is bound to ignite a new round of domestic mobile phone industry war.

A new round of industrial revolution is coming

In recent years the world mobile phone industry continues to earthquake, Motorola merged into Google; Nokia married into Microsoft; BlackBerry is no longer scenery; HTC linger; Apple, Samsung, Xiaomi, Huawei and other sudden emergence, IOS, Android division operating system world ... ... This series of rise and fall, Behind the dispute, the change is reflected in the mobile phone era, the shuffle of the mobile phone industry.

The rapid change of the times is sometimes too late to sigh, unable to predict the trend of the only desperate to keep up. The mobile phone 1.0, represented by traditional enterprises such as Nokia and Motorola, is long gone and the consequences of not responding to the times are extremely tragic. Apple, millet as the representative of the first mobile phone 2.0 era introduction of Internet thinking, driven by the tide of smartphones boom. With the popularization of smartphones and the initial formation of the mobile Internet environment, consumers are increasingly demanding mobile phone quality and price / performance ratios, and are increasingly concerned about the concepts represented by mobile phones. In such a market demand, the 100% mobile phone pioneered hardware zero profit model and art-level technology pursuit, already opened the cell phone 3.0 era, that is, the Internet mobile phone 3.0 era.

What are the disadvantages of mobile phone 2.0 mode

Before we understand the mobile phone 3.0 era, let's understand the pros and cons of the mobile phone 2.0 era. The whole world is affirmative to the achievement of the apple in the hardware, software, do the extreme in all respects, let the user almost impeccable. However, Apple's closedness is often criticized. For the entire industry, the closure means that the entire industry chain is subject to control. Both hardware manufacturers and software developers have to bow their heads in front of Apple and their benefits are greatly reduced. For consumers, the most intuitive expression is the high handset prices. Apple mastered the hardware, software, the bulk of the profits, as long as the apple is not loose, the whole industry chain will be no bargain. Over time, the enthusiasm of partners must be hit hard.

Lei Jun millet has been packaged into "Rebus", many of its ideas deeply affected by Steve Jobs, the most significant point is to create a closed industry. Closed drawbacks and Apple, control the lifeline of the industry profits, squeezing partners living space. Not only that, millet there are more localized "innovation", hunger marketing, futures sales, while affecting the user experience, but also deprived of the interests of users. To give a simple example, millet phone has always been from the release to the official sale will generally go through two to three months, in the hungry marketing model, to the hands of consumers longer. In the case of the same price, the hardware prices have plummeted (cell phone hardware update period is generally 6 months), while the millet is still sold to consumers 3 months ago, the market price, the huge spread during the millet income capsule in. Simply put, millet fever these years is indeed a revolution, but the leather is not only the industrial model, as well as the entire mobile phone industry chain, the lives of consumers. And this kind of industrial mode is undoubtedly contrary to the real Internet thinking.

Internet phone 3.0 mode superiority

Zero profit hardware is undoubtedly the core concept of the Internet phone 3.0 model, this model is not only practical benefits to consumers so simple, it will bring the entire mobile phone industry chain, a radical innovation and far-reaching impact. Mr. Xu Guoxiang is the founder of the model, he said at the Tasting Conference, Bacardi phone is similar to the brand Nike, all the focus on brand building and product design. In the production and sales links, Baja only checks and supervises the work, flattens the channels, completely breaks through the integrated industrial chain, and returns all the hardware profits to the partners and consumers. The profit model, Bacardi firm from the software level to solve user needs, fully user-centric, value-added for the user. After forming this layer of mutual trust relationship, the user is the core assets of the enterprise, the business model there is unlimited possibilities.

"Our team as a whole strongly believes that mobile phone charges will go from the front end to the back end, that is, do not rely on hardware to make money, but the software," said Xu Guoxiang. To this end, Bacardi in the first battle mode transition chose Baidu cloud technology-rich cloud ROM system, as well as the domestic top video platform love Fantastic Art, as a strategic partner for the software platform. The move is significant, providing users with reliable, high-quality software services while giving both partners the opportunity to showcase their products more directly. Coupled with hundreds of innovative spirit and the harsh pursuit of technology, each of its products introduced in both the price or the technology are machine competitive, stand the test of users, markets, time and more. This gives great confidence partners, to achieve multi-win-win situation, the real symbiotic ecological chain. .

3.0 mode is bound to be the trend

It is undeniable that the infiltration of Internet thinking gives mobile phone enterprises more possibilities, a new emerging brands continue to show their mettle in all segments, giving consumers more choices. However, there are quite a few of them who are trying to change concepts and find themselves in troubled waters. Regardless of the current development of these roles, the market and users will eventually find these disguises so that they will be isolated and relentlessly eliminated by the times.

To the interests of users as the core, flattening the channel, open up the entire industrial chain, is the true reflection of the Internet thinking, but also the essence of the Internet business model. As an advocate of the concept of hardware free, Bacardi mobile phone is subverting the traditional mobile phone industry, the future is bound to lead the mobile phone industry, zero-profit hardware era. With Mr. Xu Guoxiang summed up in one sentence: "The next three years, Internet handsets will certainly subvert the existing pattern and completely transform the mobile ecosystem."

Let's follow the steps of Bacardi, indefinitely!