Ban war: A fig leaf to open the domestic internet

Near the year, aiming at the Spring Festival user scene Scramble, the internet giants are a pair of who posture. This year is particularly lively, the Giants have begun to "love each other", the early stage of the ban war.

February 2, micro-letter official "There are security risks, do not allow the name of red envelopes malicious marketing" name, blocked the payment of red envelopes. When the ban, Alipay can not be sent to the QQ, micro-trust friends and friend Circle, micro Shop can not use Alipay payment. As for later Alipay used a circuitous tactics to kill back to the micro-trust friends Circle, can only praise the small pay treasure of the boys are intelligent, understand the "curve of saving the way".

February 3, the micro-letter official "You share the content of security risks", or "suspected to contain violations of other people's legitimate rights and interests of the content" as a, blocked the Ali Department of Shrimp music and every day beautiful two music applications, as well as NetEase's NetEase cloud music.

Earlier, there are Taobao shielding Baidu crawl, micro-letter shielding Taobao Link, Baidu Department 91 of assistants blocked Ali investment UC ... Bat giants between the mutual ban, numerous.

A fig leaf of the domestic internet opening

When enterprises develop to a certain extent, especially bat development to invest in the construction of ecological circle and moat, the formation is very blatant. Guard their own way three points, but also to protect their own sons and sons, to prevent competitors more than the same.

So when Bat-led giants fight each other and move towards closure, the banner of "Internet openness", once lifted, has long been left behind. Whenever this time, the so-called "connect Everything" Tencent; Ali's "New business Civilization", and "let the world is not difficult to do business", Baidu's "Connecting people and information" or, the newly proposed "Connecting people and services", is just a "face" of their own words.

Enterprise benefit priority, user benefit step aside

While the Giants take the ban, they are the best name for the user experience and the interests of users, but in fact, the enterprise is to consider their own interests, rather than the interests of users.

In business, the premise of openness is to ensure that their core interests can not be challenged. Back to the recent Tencent micro-envelope kill Alipay incident, Tencent maintenance of the primary core interest is their own micro-letter payment, and is planning the outbreak of the QQ red envelopes behind the Tenpay payment. In the final analysis, Tencent wants to protect its mobile payments. Last year micro-credit red envelopes a gun and red, pulling the micro-letter payment tied card, robbed has been in the mobile payment field for many years, the share of the far ahead of Alipay's thunder. This year to pay treasure early preparation of "Spring red envelopes" Mao, carefully prepared a personal red envelope, solitaire red envelopes, red envelopes, face-to-face red envelopes and five red envelopes to play, hoping to and micro-letter red envelopes a higher, to recover a city.

In the final analysis, both PK or mobile payment of the market share, who would like to snatch a share from the other hand. The interests of enterprises are naturally in the first place.

As for the user experience and the user benefit that often hangs in the mouth, actually at the critical moment, really just say. After all, users will not really because Ali and Tencent love to kill to give up micro-letter or pay treasure to a "two choose one". And users are often blind, want to be the 3Q World War Two election, many users really chose to delete QQ or 360 anti-virus software. But users are often forgetful, good scars forget the pain, and now you will find that many of the original outraged users have begun to use both QQ and 360 anti-virus software.

Kelly's statement can also confirm the author's point of view. "In general, users are more happy with the internet monopoly," Kelly said. "It's not the consumers who are complaining that they are competing against the monopoly companies." Moreover, I think this kind of network monopoly is based on the free basis of the formation of the slowly, users have what to complain about it? The services they get are always improving, and the only people who complain are competitors, not users. ”

So in fact, users are often watching a lively mentality, and not to be through action to safeguard their own interests stage.

Self-sealing protection can only foster "Greenhouse Flowers"

Is the so-called 30 years Hedong, 30 years of Hexi, there is no enterprise evergreen. Only when there is a sense of crisis, the courage to win in the competitive tide of the enterprise only shouting won the user, it is possible to win the future.

Rely on the father of the asylum, or their own moat captive grew up products, after all, can only become a greenhouse flower, not withstand the real wind and rain.

In the micro-letter to kill the shrimp music, every day beautiful and NetEase cloud music, friends circle of music sharing on the reduction of a large part of the QQ music is basically in the greenhouse growing state. QQ music May usher in a short spring, to win the false prosperity. And when the QQ music put out and shrimp music, every day beautiful and NetEase cloud music PK, left the micro-letter asylum, I am afraid soon "wilted".

The author also had to sigh, the fight against the provoked, Tencent, no longer the day of the Tencent, the passage of time, often changed.

Tencent's strategy is to rely on each product in the early to fight, the fittest. In the later period, especially the key areas, it is necessary to rely on micro-letter to take. Now, we will often miss the past by the product of their own to spell the era, but now rely on the lead brother Micro-letter of the Times seems helpless. But time always proves that the "grazing type" business model will not grow green, because when the enterprise can be blind to believe that they can arbitrarily to rush to the user, it will not escape the sight of a pattern of the demise of the fate.

Industry self-discipline does not work, expect the legal side sometimes

Rivers and lakes are the world of the strong, the network is also so, never absolutely fair. But depending on a little better abroad, after all, if according to the domestic giant kill logic, is not IE browser and chrome competition, Microsoft will be in Windows to prevent users to install chrome? Google is competing with Facebook, is Google going to block Facebook? But in fact, not really.

Perhaps 10,000 steps back, foreign enterprises can not be noble, but also to the commercial interests as a consideration, but why foreign enterprises are not so excessive. That must refer to the power of the anti-monopoly law, because after all, it is likely that the government will launch antitrust investigations or unfair competition, which, in addition to the protracted litigation, may be split, and natural companies will not be so risky.

Back home, to change today's enterprises, especially among the wayward fighting and kill, what is required is the sound of the law and the establishment of rules, only everyone play under the rules of the game, the foul will be in time for the referee to give a "yellow card" and "red cards" in order to usher in a more harmonious business war, can really talk about user experience and user interests.

The orderly development of China's Internet is not in the expectation of which big man's conscience is really open. By laws, rule-based is the key.

At the end, I would like to say that, although most users are voting with their feet, and in today's business environment, even if the user to maintain their own interests is difficult, but eventually the water can carry the boat, but also overturn.

Finally, with the author in Shenzhen Tencent we heard at the conference, Ma Teng himself said, to this round of the launch of the fight against the Emperor Penguin: "The giant fell, body temperature or warm."

(Responsible editor: Mengyishan)