Based on what is the success of the media base?

With the popularity of Luo's thinking, it has helped push the media trend again, because many of the editors in this company are starting to run home and play with the media!

I do not know that you have heard of the iceberg Law did not, since the media is a deep pit, the living environment is extremely bad, and we have seen so many successful from the media, but only one-eighth of the iceberg, the rest of the seven-eighths are in soy sauce! Since the media is not so good, before the entry of everyone carefully considered. This article we come to talk about: from the media based on what!

The 1, platform selection

Since the media's living environment is very bad, want to survive, then we have to find a foothold for their own! And this foothold is a variety of platforms!

Many since the media have put the platform this thing to the myth! In fact, the platform this thing is only a point of the spread of your content!

Today's media platforms are diverse! For example, traditional blogs, microblogs, and last year's new micro-trust public platform. And, many since the media like to follow the bandwagon, that is, what platform they do well, and others to what platform to do! Never considered, is this platform suitable for you?

We give an example: as a personal webmaster to do since the media brand marketing, you think he is in the micro-trust public platform to do it? Or to the webmaster's home to write a column of good effect?

I think it must be the webmaster's home column will be more appropriate, first of all, micro-letter is a very good platform this I do not deny! But in the webmaster's home, there is the flow we need, and the user here is the user you need, at least here to speak to someone who can understand what you are saying! (Accurate flow)

Again, each of your articles will be recommended by the column, that is, the official will help you to bring users accurate, and if you do in the micro-mail, the flow of the total to find their own. This is the micro-faith can not have! (Spread effortlessly)

Therefore, a summary, although the platform is very important, but not the bigger the better, the best platform for their own platform, such as the tiger sniff suitable for internet critics of the network suitable for marketing people sohu suitable for entertainment media and so on!

The2, Content

Each major since the success of the media has a common point is: there is material!

What is the material? Material is content. In the microblog era, most people thought that content = quantity, but Mas did not think so. Content weighs more on quality than quantity.

Good content, can attract more quality fans, and more fans will have more channels of communication, content spread far, your media business value natural and personal brand value naturally high.

What is the quality of the content? Don't think of quality as a long speech! This is a very wrong point of view, just like a kilo of metal with a kilo of cotton who weighs a truth!

Here's the quality can say your wit, also can be rare hand information, can also be your personal unique pen! Mas felt that good content should be fun + knowledge + wisdom of the complex.

Each person from the media, because of their own personality, style of expression, different styles of content, and this will not hinder you to set up a personal brand, because the media as long as the absorption of a part of the users like us! Like a lot of people on the internet on the black iphone, I don't think the company will care because they are not the sales target Apple is considering!

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Mas's knowledge of the media is: the use of the platform to fully express their views, and the heart of the truth, with these content to attract their views, similar character users (simply like-minded)! In other words, we don't need to change our practices for those who don't like our users! People who don't like us are never going to pay for our content! Users with the same topic, not only in the exchange of much easier, even the harvest does not need us to worry too much!