Be the biggest competitor in China when you are "watching" or becoming a Kindle

Be the biggest competitor in China when you are "watching" or becoming a Kindle

Cheung

July 26, the digital publishing industry also killed a dark horse, dangdang its self-developed electronic reader "see" listed.

With Amazon's Kindle and Sony's reader Pocket Edition, with Hanwang e-books and Grand Bambook, and a wide variety of tablets and smartphones, the digital reading market is already a sword, "see" At this time to go public, how many odds?

First look at the digital publication of the two sets of data, one is the Chinese press and Publication Research Institute of the latest survey results, 2011 China's 18~70周岁 National digital reading contact rate increased to 38.6%, 41.8% of the contacts accept paid download reading; 2010-2011 China E-book Development Trend Report survey results, 2010 China's E-book readers have reached 121 million people, 5 years the number increased by nearly 3 times times. The United States now has 40 million e-readers, the first quarter of this year, E-book sales amounted to 282 million U.S. dollars, more than 230 million dollars in paper books.

Digital publishing is the trend of the general, and electronic reader is bound to do a great way. Some people say that the popularity of tablets and smartphones will greatly squeeze the e-reader market, in fact not necessarily. The United States uses 2:3 of the electronic reading and tablet computers, and the electronic reader's standby durability, eye-breaking characteristics, closer to the reading experience of the paper, which is the irreplaceable advantages of tablets and mobile phones.

Whether it is the prospect of digital publishing industry, or the special experience of electronic readers, they have reserved enough room for growth. This cannot be doubted. For the electronic Reader market competition, Guoqing seems very confident, in his view, the more competitors, the better, the more favorable.

Can imagine, if Dangdang's paper book and ebook dual advantage, guoqing will be so full of the emboldened? Obviously, "all see" is by virtue of this advantage, want to fight with Chinese and foreign rivals.

First, it is tailored to the depth of the user. "All See" provides the online, offline, mobile terminal three-dimensional reading experience, according to Guoqing estimate, when the depth of reading users at least 10 million, if there are 20% users accept "See", that is 2 million users. At the end of last year, Dangdang's "Digital Pavilion" opened, only half a year, sales of more than 100,000 kinds of e-books, daily sales breakthrough Chihu.

Second, the accumulation of a considerable amount of classical book source. At present, Dangdang has accumulated digital copyright a hundred thousand of of E-books, can allow users to browse downloads, a large part of which are classic books, and the number of e-books continue to increase, the second half of this year is expected to 100,000 books.

In fact, when the "see" listing, not the Han Wang and Shanda as a major competitor, in essence, just want to transplant Amazon's Kindle, in China copy the Kindle's successful model. The Kindle's success lies in the fact that Amazon integrates paper books with E-books to achieve online retailing and electronic reading. However, because of the acclimatized, Amazon in China has not created the miracle of the United States, so the Kindle in the Chinese market is also difficult to let Amazon.

Then, in the Chinese market, when more than Amazon understand the local cultural characteristics, a better understanding of the user's reading interests, to "see" to resist or even replace the Kindle, it is entirely possible to achieve success.