Beauty quit high salary work open shop sell cheongsam annual sales 20 million

Beauty quit high salary work open shop sell cheongsam Annual sales 20 million Ma Yingyu she came from Shanghai Tailor family, she is a graduate of finance Department of Fudan University, she was a senior white-collar of a multinational company ... Although the aura and identity were branded on her, she now preferred to call herself "the chief designer of the cheongsam." In just 4 years, this Shanghai girl Taobao shop "Shanghai Impression of China Wind", has become a well-known Taobao brand of Chinese women.　　Cheongsam this one with Chinese classical cultural characteristics of the costumes, not only for her gathered a super high popularity and up to 130,000 of praise, but also let her shop year sales reached 20 million yuan. Talent Resume Ma Yingyu 2006 graduated from Fudan (Micro-blog) University of Finance Department in 2006, IBM (Micro-blog) Shanghai Company in 2008 Taobao opened shop selling homemade Cheongsam 2012 sales will break 20 million yuan she was born in Shanghai Tailor family, she is a graduate of the Department of Finance, Fudan University, she was a cross National Company's senior white-collar ... Although the aura and identity were branded on her, she now preferred to call herself "the chief designer of the cheongsam." In just 4 years, this Shanghai girl Taobao (microblogging) shop "Shanghai Impression of China Wind", has become a well-known Taobao brand of Chinese women.　　Cheongsam this one with Chinese classical cultural characteristics of the costumes, not only for her gathered a super high popularity and up to 130,000 of praise, but also let her shop year sales reached 20 million yuan.　　It white-collar online selling cheongsam 4 years ago, when Ma Yingyu with "Lulu" this ID in Taobao hanging out their first design of the cheongsam, and did not realize that this shop will become a well-known Chinese women's brand Taobao.　　June 20, in the phone interview with our correspondent, has been "Cheongsam chief designer" of the Ma Yingyu, to the reporter recalled Taobao opened the shop life experience.　　In many people's impression, Lane, Cheongsam, ten Li Long-hidden was once the cultural symbol of Shanghai, and Ma Yingyu, is born in Shanghai, the tailor family, from an early age for cheongsam tailoring, feeling a unique. However, in the first 20 years, her life is not the same as the cheongsam has any intersection.　　After graduating from Fudan University in 2007, she entered the IBM Shanghai Company to do the work of IT industry, is not only the world's top 500 companies, but also a hot new career, she became the envy of others in the eyes of senior white-collar. The more stable the life, the more Ma Yingyu the sense of insecurity.　　In June 2008, she decided to open an online shop on Taobao, selling her own design, tailoring the cheongsam. Rely on the Olympic order accumulation of original funds just opened shop, design, production, photography, shelves baby, customer service all by Ma Yingyu a person to bear.　　Because cheongsam with Chinese classical cultural characteristics, coupled with pictures and Web page effect is outstanding, unknowingly accumulated a certain popularity, sales began to grow steadily. "The most impressive is the opening two months after the Beijing Olympic Games, ceremonial cheongsam orders greatly increased." Ma Yingyu said thatTime, the shop has just opened a small reputation, the Olympic Games etiquette team also in her shop custom hundreds of pieces of ceremonial cheongsam. Olympic orders not only let her accumulate the original funds, but also let her see the market prospects of cheongsam. "This is a kind of affirmation to my family cheongsam, I feel particularly proud." After the 2010 Shanghai World Expo, we also received orders for ceremonial cheongsam. "Quit work full time Open shop with the shop fame and sales of the promotion, the scale up, part-time open shop Ma Yingyu obviously feel the weak.　　2010, she made a bold decision to quit her job, full-time open shop, and set up "Yat Beauty" company, responsible for the full operation of Taobao store.　　Ma Yingyu said that after the full communication with the family, the parents showed support attitude, so, with full confidence, she embarked on the entrepreneurial road. In just 4 years, Ma Yingyu's online shop development speed let her own a little surprised.　　Store customers from more than 10 development to the present Shinian, the shop is also a year a crown of the speed of growth, has been 130,000 praise, and this year's goal is 200,000, successful promotion of 5 crown. More let Ma Yingyu proud, is the shop sales. "Since 2010, the annual turnover of the shop has multiplied." According to the current development trend, this year's sales will exceed 20 million yuan.　　Ma Yingyu told reporters that her company's employees have also developed to 50 people. The goal is to turn to the brand operation Cheongsam is undoubtedly a minority consumption, Ma Yingyu success of what is the secret? "Original design, own brand."　　Ma Yingyu told reporters that at present there are nearly 300 shops in the seasonal style of sale, all of her and the staff of their own design, tailoring, production. "The purchase from the market is a more simple method, the cost will be reduced a lot, but the quality can not guarantee that the product will lose its characteristics." Ma Yingyu said, from the beginning, the shop is aimed at the original, adhere to do their own brand. In the processing, just start less orders, not large-scale production, some of the larger orders are and large-scale processing plants to complete the cooperation.　　And now, Ma Yingyu already have their own processing plants, can meet the current stage of production tasks. But in late 2011, Ma Yingyu found that a variety of management costs continue to rise, the gross margin is falling. "This is the company in the transformation process must face the bottleneck, and now the biggest challenge is the lack of talent, especially cheongsam design type of talent cheongsam more special, experienced, skilled craftsmen are not many."　　"she said. However, these temporary difficulties are not enough to affect the future planning of "Yi female". Ma Yingyu told reporters: "We are a pure electric business company, but in the next two years, we will go offline development." In the future, we are to do a direct business entity shop or join the entity shop, frankly speaking, this aspect has not completely thought well. But the company will be more like a clothing brand company, will be the focus of business from channel sales to brand management. "Opportunity University graduation season to hit the fun gift online sales again to the annual college graduation season." In addition to wearing a bachelor's coat, take graduation photos, write messages and other traditional graduation memorial way, online shopping has become a new business opportunity platform for graduating from university.　　The data from Taobao shows that, since the countdown to graduation, the search for related commodities has soared, with the latest 7-day search volume up 217% from the beginning of May. Reporter investigation found that, in addition to graduation T-shirts, albums, including funny diplomas, fun certificates, creative certificates and other interesting products are also selling online. In fact, interesting gifts have become a new selling point for many online merchants during the holiday season.　　Mother's Day, some shop "Love Decree", "Mahjong chocolate" and other interesting gifts, a day close to thousands. College students buy "diploma" to send the students are now pay attention to personality, graduation to give the students the gift also want to highlight some features.　　"Yesterday, Chongqing University senior student Shangxiang told reporters, he chose the characteristic gift, Taobao is a hot-selling fun certificate." Shangxiang told reporters that one of the interesting diplomas.　　The cover, paper printing is excellent, from the outside look, very much like the real diploma, which is written "by our school to check and spy, the students for many years Soummens, dormant, in the wake of hibernation yesterday, ready to ..."　　Shangxiang told reporters that he bought a book for every classmate of the class, which is also a variety of contents, what "Drink driving card", "bragging license", "stealing vegetables Master Card" and so on, "now among college students, these interesting gifts are very popular."　　Taobao store sales near million reporter login Taobao found, with the university's graduation season, many shop merchants will look at the university graduates, have launched a variety of graduation gifts, in addition to graduation T-shirts, albums, more are some interesting gifts, including funny diplomas and creative home small gifts. "The price of these interesting gifts is generally low, such as a fun certificate of not more than 1 yuan, entirely in the university students ' consumption capacity." A shopkeeper who sells interesting gifts on Taobao told reporters. The reporter saw, only the fun certificate, the store in the last week's daily sales of thousands of. Plus other interesting gifts, most of the time, the day sales nearly million.　　The shopkeeper said.　　The data from Taobao also proves that this point in the countdown to graduation, the relevant commodity search volume has been soaring, the last 7 days of search volume compared to the early May growth of 217%, some college graduates online purchase of graduation gifts more than 20%.　　Creativity is the biggest selling point fun Diploma is just a fun gift network of a sketch, in fact, the potential huge market of interesting gifts, has let many businessmen fancy the business opportunities contained therein.　　Taobao, the input "fun gift" search, the baby page nearly hundred, the product category is thousands of, including certificates, home gifts and a variety of strange and strange gadgets, the price is generally in a few yuan to dozens of yuan, rarely exceed hundred yuan. The hot gift is not limited to the university graduation season, almost all the holiday network business will usher in the peak sales, andSavvy businesses are also starting to offer interesting gifts of special significance for different holidays. Online sellers of Beans told reporters, mother's Day, she launched the "Best Mother Card", "Mother decree", "Mom Sheng daily", "Mahjong chocolate" and other kinds of interesting gifts, the price is generally within 50 yuan, sales are unusually hot. "The week before Mother's Day, the certificate sold more than 5,000, mahjong chocolate also sold nearly thousands."　　"she said.　　The reporter searches the taobao to discover, engaged in the interesting gift sale network merchant to have hundreds, but in Shangxiang view, this is far from enough, "the feeling may choose the interesting gift kind to be very limited, and excessively concentrates on the certificate". Beans told reporters, engaged in fun gifts online sales, due to low commodity prices, the overall cost of input is not high, but in the overall market volume and sustained growth of the situation, the overall profit is still considerable. But on the other hand, the core of the interesting gift is not the price, but the originality, as long as the product is creative, has the selling point, the natural market.