Because of limited resources, it is more difficult to achieve the best advantage of limited resources.

For many small businesses, because of limited resources, it is more difficult to make limited resources reach the best advantage. Mail marketing is also so, often we receive mail, swept away, the message no bright spots, the theme of confusion, not attractive, people abandoned. An excellent theme is often the key to the recipient's willingness to open the message. If you are very concerned about your email marketing theme, there is no denying that you can deal with topics that tend to be perfect. During this special holiday event, which is different from regular marketing, a perfect theme can help you achieve a decisive success in your holiday mail marketing business.

According to the survey, 47% of consumers opened holiday mail last year on holiday because the content of the message was attracted. In order to allow enterprises to obtain more transactions, to help enterprises in the busy holiday defying competition, the country's well-known EDM mail service provider Focussend after years of industry practice analysis, with you to share 15 holiday e-mail marketing theme Examples to help you develop the perfect message theme strategy.

Type of problem

Using a problem in a topic is a good way to get more people to click on a link to view the message. And there are some tips for using mail:

Questions aimed at stimulating the reader:

1. Do you need to buy a perfect gift for your wife/husband?

The aim is to identify a common problem:

2, you are not confused how to send a perfect gift to father/mother?

Designed to inspire people to take immediate action

3. Do you want to receive a surprise holiday/Christmas present?

Setting the problem is not directly to tell others how you can help him, but through the problem, let the user consciously attracted to the content of the problem, causing the user's attention.

Ii. type of instruction

Setting up a problem is not the only way to attract attention, sometimes you have to face the user directly and let them take action now.

In some cases, you can use quotes to do a topic

4, do not wait, this week the goods have been discounted xx%.

Set up an activity

5, our XX merchandise promotional activities for you to leave a good location

Update Latest News

6, the coming discount list this month

This kind of promotional theme mail, is the courage to face the consumer directly, so don't worry, your consumers will appreciate it, especially during this holiday busy period.

Iii. types of humorous dramas

Whether you believe it or not, people sometimes like the dramatic taste. And if the dramatic thing is real, the temptation strategy will do better.

Gift Teasing method

7, thump, special gifts to report!

Set up a new content

8, study the holiday should do something

Tease people with a relaxing holiday

9, relaxed Leisure to * * Shopping

This approach presupposes that the target audience is taken into account. Who are they? What are they interested in? What are the challenges they face this holiday season? Knowing these, you embed dramatic topics in your messages, which leads them to read the message in a different way.

Iv. List

Mailing lists make it easier for users to view message content, and to some extent more compelling.

List Gifts

10, in xx yuan below gift (mainly is the price)

List active items with multiple numbers for topics

11, 5 you participate in XX activities of the excellent reason

Content Education

12, 10 tips to save time for holiday shopping

In this context, the list should not be too complicated, and the list of topics should not take too much e-mail content. Instead, you should look for opportunities to link the topic content of the list to your site.

V. Types of Announcements

Subject lines need not be too complex. In particular, the purpose of your email is simply to announce something new.

Announce the time of the new holiday

13, the coming festival

Let people know you're involved in the black Friday or double 1

14. Celebrate Halloween Shopping spree

Remind people to plan not to miss

15, do not miss our December special promotional events

Not every message topic will provide the latest news, so the mailing topic you are presenting should be saved for later reference and lookup.