Become Tesla's five-strong geek trait

Tesla (Tesla) has become a representative of the spirit of the Geek. The Geek spirit that advocates technology, fashion, freedom and creativity is no longer exclusive to Silicon Valley, but it spreads from it to the automotive industry.

The hottest geek in the car industry, Elon Musk, the scientific "madman" 's thirst for technology is almost paranoid about winning the real "Iron Man", extending the Geek spirit to the auto industry, creating a pure electric vehicle manufacturer Tesla, and trying to revolutionize the traditional car industry. The electric vehicle combines the essence of the automobile and it, the Tesla exploration has the very sample significance.

Early in the establishment of Tesla, car networking has been initially embryonic, but only a small scope of discussion, is part of operators, mobile Internet application developers trying to lead the development of mobile Internet some kind of direction.

The real advent of the mobile Internet, Tesla's direction, has made the car networking into the major automotive industry's future focus on the direction of the car, all with a great enthusiasm to join in the "vehicle network", trying to find the car and it between the new polar passenger direction. As Ford said, "We are not a car company, but a technology company."

How can cars and it be combined? Want to be the next Tesla in the car field, but then do the electric cars, unless they can overtake Tesla. What's more, the concept of geek cars is not just electric, it should be a full range of new ideas of automobiles.

In my opinion, to be another Tesla in the automotive industry, there are five polar-guest indicators.

First, the design concept: The Life of the geek

The current mobile internet life, "geek" cast the new car values-save money than save oil, more care about life saving. In the new design thinking of the automobile, the feeling of "extremely guest is Born" will run through all the Times.

Geek car to achieve "people, cars, interconnected life" three-dimensional integration, to meet the ultimate speed, cutting-edge technology, fashion trends in all aspects of fusion, so that the car become a tool for geek life, to achieve life and personal life of the close combination of state.

Second, production: Customized personalized geek sense

All over the street to run the same car, this kind of car even if the shape is cool, also can not be called geek car. Maybach and other expensive high-end models are indeed small, but also customized production, but such luxury customization, people will only crown the "tyrants".

With the Electronic business era of customization, online five minutes, to build a car belonging to their own geek, which is more in line with the pursuit of the spirit of the new generation of geeks: environmental protection, fast, efficient, personality. Geeks have a strong sense of self control, they believe in classics and subvert tradition.

Third, control: the ultimate sense of smooth

Car networking, the most change to the car is the control experience. At present, it is a big hot smart watch, in fact, to a large extent, is prepared for the car, after all, with a watch to pick up or read information, will be more convenient than to take out a large screen mobile phone, but for the real car networking, these are not enough.

Car networking must be able to use the steering wheel to operate the mobile phone, can use voice commands, direct the car, but in my opinion, the root of the geek car itself should be turned into a big mobile phone, become a mobile internet terminals, and can be linked to mobile phones. Plus the car, it should be a cloud of four screens, mobile phones, computers, televisions and your car screen, seamless switching, silk generally smooth, this is the ultimate control experience.

Four, power: steel cannon-like strong geek

The geek pursues a sense of speed, like a steel cannon fired out of the dynamic performance. The combination of it and automobiles, the basic indicators of the car can not be ignored. Power, from the acceleration to bring a sense of push back, but also the essential basis for the geek car.

Tesla's electric cars do this, to power, to the IT spirit to build, but the car's power is still strong, such as its model S (pictured above), the car's motor can provide 422 horsepower maximum power, enough to make BMW blush.

V. Culture: The Geek spirit of the brand

"Driving BMW, sitting Mercedes," Rolls-Royce, Maybach, these car brands have their own specific brand culture, a recall Rolls-Royce, must be luxury, when it comes to the Jeep, nature is a cross-country master.

A car brand, want to stick like Tesla's geek tag, you need to rely on the product to speak. With the product, with the owner of the driving experience to condensed out the geek culture.

With these five qualities, you can call it the Geek car. When many car companies in the Cross-border technology, the development of car networking, who is the geek car? Who's going to be the next Tesla?

Ford is launching a new onboard control system, Sync AppLink. The core idea of Ford's network is to connect the mobile phone with the car, through Bluetooth control, so that the driver can safely control the contents of the mobile phone in the car environment.

GM uses a different approach to build separate car operating systems and app stores. While GM's approach is brand new, it involves a problem with application reloading because consumers are more likely to store personal information directly on smartphones. Ford's plan is to make the user's mobile phone information connected to the car, even if it changes the information on the phone, or replace a mobile phone, there is no need to replace the vehicle system.

Apple, Google and Microsoft are also looking to connect to the Internet, but they are more from the perspective of Intelligent mobile terminals. At this year's WWDC conference, Apple released its new iOS in CAR program, planning to 3721.html ">2014 to integrate the IOS7 system into the automotive platforms of major carmakers, providing IOS maps, Siri voice assistants and other services."

Shanghai Automotive MG brand is launched a MG5 geek version of the car, "sports hatchback front", trying to snatch the label of the Geek car. MG is a British depot, which is known for its roadster, and its genes are speed. One of the founders of the MG brand, Cecil Kimber, is a fanatic about racing, pursuing the ultimate in speed and sense of control.

This time in the hands of SAIC, MG launched a dedicated network of MG5 geek version, is the main geek spirit, Hatchback has a 1.5T engine. In the control, to achieve "-hands do not leave the rudder, sound to the line, never power off mobile devices" three goals, so that owners can be fully integrated with people. In terms of sales, this MG5 has also done the electronic business, consumers can customize their own online personalized car.

What is the train of thought of the operator's network? South Korean operator SK launched the MIV system, MIV design of the fundamental idea, in fact, is to turn the car into a mobile internet terminal. Install the MIV system in a car similar to the size of the ipad in a car display, you can do the car screen and mobile phone screen synchronization linkage, through 3G, WiFi and Bluetooth network, etc., the car can fully realize the Internet, search, GPS, download and other mobile Internet applications.

In the end what is called geek car, there is no accurate definition, all the car companies are exploring, but the combination of automotive and technology, the biggest change should be the first to learn it technology enterprises all users as the fundamental driving force for development.

Ford, GM and other manufacturers are more in the car system to upgrade the vehicle network, and it combined with innovation to go is a safe road, do not destroy the original brand concept and car design sense.

It technology is reshaping cars. Ford and GM, the automakers, a somewhat conservative and rags-style upgrade, were thoroughly hit by Tesla's subversive thinking, which became a new car-sharp representative. By contrast, MG pioneered the introduction of the Geek car, more in subversion, trying to step on the road to the geek, quite a bit of Tesla's innovative spirit.

The combination of automobile and it, need bolder, need more imagination, innovation can revive, otherwise will soon become the automotive industry Kodak, Nokia.

The era of automobile internet has come, a revolution that is dominated by the geek spirit is also quietly started.