Behind every internet giant war, there is a public relations scene.

An Internet enterprise certainly often needs to deal with the media, especially Baidu, Ali, Tencent, 360 and NetEase these people are using their service every day, so the internet giant's requirement of public relations ability is actually higher. And with the development of the Internet industry, these families are only in their main business of each other's top of the internet giants began to attack the field of other giants, so the interests of the game between the parties began.

Recently, the Internet, Baidu United Tencent War 360,360 and Support Ali Tencent, and 360 again to draw Tencent and Baidu's public relations war staged, and onlookers are also watching the joy of watching lively. Now when it comes to network PR, the Internet is recognized Ali first, and 360 ranked second, the two major public relations one South and one north of the entire domestic Internet. But, in fact, in those professional PR people's eyes, in fact, Baidu and Tencent's PR strength also let them. The author is also a half from the media, so directly or indirectly and these giants of the public relations have contacted, so, the author in the recent giants of the fiery public relations war, it is easy to share the internet giant's PR style bar.

Baidu search engine Overlord control network news entrance

Baidu is the search engine hegemony, although now to face Sogou and 360 of the attack, but Baidu is still stable about 70% of the market share, which makes Baidu has the ability to firmly control the network of public opinion. In addition to the control of the regular search page display results, the network news entry control is Baidu's largest public relations kill.

And Baidu has already isolated from the regular search of the news search, search engine supremacy, also let Baidu news search become so media such as Wu object. The media is generally worried that Baidu's negative will lead to unnecessary trouble, once annoyed Baidu may be removed "Baidu news source" weight, which means that after the Baidu news search can no longer find the news site, and Baidu News home will no longer recommend.

For the site is the news source has a very big impact, the first is the flow effect, become Baidu News source will bring more traffic, and traffic means advertising revenue; the second is to report authority, become the source of Baidu News, Baidu News is included in the manuscript component is different, many unwilling to Baidu news on the negative, Or need a positive publicity companies need to pass is Baidu News source website to press. So the website generally dare not offend Baidu, this is we also rarely see Baidu negative report of an important factor, even if the negative news about Baidu, these sites are only stating the fact that not to do superfluous negative comments guide.

Baidu's own deterrence is placed there, so Baidu PR relatively labor-saving many.

Ali's most open public relations force is unstoppable.

Ali PR is recognized as the strongest in the country, for a reason. Ali PR is the most open public relations force, this depends mainly on the master Ma Yun's understanding of public relations, the same year with the ebay War Ma Da personally battle, some time ago in the network of a foreigner to take a film of the Ali documentary can be seen at the time of the public relations thinking of MA.

Over the years, Ali PR has not idle, Ali in doing too much, the need for the level of public relations, there are too many. Ma Yun has a large number of fans, Ali public relations throughout the Internet, and Ali Group has relevant interests of the participants are countless. In addition, Ali culture to cultivate the active public relations thinking is rare and valuable.

Ali's growth process is full of PR traces, can say that Ali can have today's PR team played a great role. To cite a few examples, Ali Double, Ali Finance, exchanges, IPO and so on, Ali each process has a public relations in the back of active figure.

Ali PR battle, what kind of opponents have seen, although can not say the victorious, but the overall outcome is quite abundant, otherwise it will get the Internet industry recognized public relations the strongest reputation.

Tencent hidden in the dark PR big alligator

Many old netizens may also be upset about the performance of Tencent in the 3Q War 3 years ago, think Tencent's public relations strength is too weak, in fact, this three years, Tencent constantly in the media market layout, recently circulated a "You do not know Tencent media empire" of the manuscript dug Tencent Bottom.

Now Tencent has invested in the Chengdu Business newspaper, Daily Economic news, Caixin media and other domestic newspaper media, in Guangzhou, Zhejiang, Jiangsu, Chongqing and other 11 provinces and cities combined with local media to create a "Tencent Big X Net", Tencent's news force has been compared with three years ago. Coupled with the media Tencent has advertising cooperation, as well as Tencent's foreign-hired public relations company, Tencent's PR strength is not as fragile as it was three years ago. In addition, QQ window, news client, micro-letter, Hand Q, Tencent Weibo and other basic coverage of the domestic media resources of all netizens is to let Tencent's public relations strength.

Tencent is hidden in the secret of the public relations big crocodile, in PR not like Ali so High-profile, but Tencent's PR ability and Ali have a fight. Tencent's product line is too rich, its competitors basically cover all the mainstream internet companies in China, so it is necessary to secretly create a media empire, to ensure that there is strength with any opponent to open PR fight.

3 years ago to eat 360 of the stuffy loss, created today's Tencent media empire. Today's Tencent media empire, there are content channels, in the real group level of the Public relations contest, Tencent has been not afraid of 360 or Ali.

360 Public relations and Legal Affairs Qi

360 PR characteristics and strength of the domestic Internet public relations is another big knowledge. Starting from 2010, 360 PR suddenly started exerting force, successively with Jinshan, Tencent, Baidu, Millet, Sogou and other internet giants to battle, and the Vietnam War more Yong, big and small campaign countless, record prominent. Domestic has the strength to singled out Tencent, Baidu's Internet enterprises are few, can do 360 such Buddha block kill Buddha is only Ali.

360 in the public relations war often choose to occupy the initiative, the public relations war is generally in the market competition based on, in with the enterprise against, 360 basically all choose preemptive. On the attitude of the media, if the media reported 360 negative, 360 regular a paper letter to request the draft, and most of the media in order to avoid trouble is rarely insisted on and 360 head-on. Of course, this year's "every book" on 360 of the reported legal dispute is only a case.

General enterprises in order to maintain the relationship with the media, usually will not go to legal procedures, to avoid resentment, so as to prevent the subsequent publicity is blocked, so the enterprise in the face of some small negative media reports appear helpless. And 360 of the hard pie, a few letters of attorney in the past few media will The or reprint 360 negative, but the consequences of this is the media to 360 positive news also not to see. Therefore, we rarely see there is like praise Baidu, Ali, Tencent praised 360 of the article.

360 of PR in the domestic Internet industry is the existence of God, the media can not say or do not want to say, so the negative, less positive. However, Zhou 祎 is good at making topics, 360 is always active in the eyes of netizens.

NetEase a "attitude" popular

BAT31 "1" refers to 163, that is, NetEase. NetEase's PR strength is less than BAT3, but also unique existence, especially netease a "attitude" slogan, won the favor of netizens. NetEase's crisis PR do always add points, this year after 315 from the black, as well as the end of last year because the news client plagiarism "new weekly" apology letter are the industry to relish.

NetEase's main business in addition to the media, more focus on the game, another pig is a sideline. In the Internet market, because the scope of business is not as wide as the BAT3, do not need to face a lot of competitors at the same time, quietly playing games has made NetEase earn a bowl full of pots.

However, in the field of mobile Internet, NetEase has Ishin, Youdao Cloud notes, news clients, NetEase Cloud music, NetEase cloud reading, such as some of the main products, which are easy to believe and news client competition is the most intense, this needs NetEase PR in the fierce competition in the market constantly audible, In particular, the easy letter to face is Tencent micro-letter and Ali between the two major PR master.

In the mobile IM market, netease is solely responsible for the letter of PR, in PR activities, although not as high as Ali's high-profile, but a few rounds of propaganda offensive down, but also laid the market position of the letter, which is the success of NetEase PR positive activities, as the domestic operating for many years old media, NetEase PR has a deep foundation.

In the next with Tencent Micro-letter and Ali between the match, NetEase easy letter also need more "attitude." NetEase PR also to and the giant mano battle fight, is the mule is Marla out to slip.

BAT31 different PR style makes the domestic internet lively and extraordinary

One of the main tasks of PR is to deal with the media, and the way BAT31 deal with the media varies greatly. Baidu's public relations feature is through the search engine market position and media to maintain a good relationship; Ali's public relations feature is through the relevant "benefit", "benefit" output and the media to maintain a stable relationship; Tencent's PR feature is to invest or work with several large media outlets, and to control media communication channels; 360 PR characteristics is that people do not make me I do not prisoners; NetEase's PR characteristic is attitude, attitude, or attitude.

BAT31 the direction of domestic public relations public opinion, because of their existence, the media, since the media have a continuous hot topic, in order to be active in front of the reader. As half of the media people salute them.