Behind the data of social gamers

EMarketer expects 2012 American social http://www.aliyun.com/zixun/aggregation/18699.html "> Gamers will grow to 68.7 million, and 2010 is 53 million, That means the growth rate for two years is 29.5%, and coincidentally, the number of fun social games for internet users by 2012 is also 29%. What is behind our user forecasts?

2010-2012 American social gaming users, in millions and as a percentage of network users. Note: Social gamers are users who play one or more games per month at least one social network.

Our forecasts for the audience suggest that the basic practice of the social gaming industry will be the same in at least two years. The basic approach is the further development of simple games with a large audience, Facebook's social-sharing function, and the ability to allow users to link to Facebook's Third-party platform and Non-real-time entertainment.

EMarketer's user forecasts are based on the Trendstream/lightspeed investigation Company, Blogher/ivillage, Newzoo bv, Ipsos OTX mediact, ThinkEquity, Data from TRUSTe, NPD Group and inside Social games company. These companies focus on social gaming in every way, such as Facebook, such as MySpace. Our charts are more conservative than other research companies, because of this, according to Inside Social Games's data we found that the top 15 of the game on Facebook, its monthly cumulative number of active users declined recently. Inside Social Games is a platform for social gaming user data that publishes the actual usage data for the game every month.

The index shows the 2010 decline from September to December, as well as the fall from December 2009 to December 2010.

Since most of the publicly available social gaming audience data were investigated prior to this trend, we think a more cautious estimate should be made than other investigative companies.

Indeed, since January Zynga gaming has launched a popular "town Town" game (Zynga's model City game on Facebook). Users can create a dream city in the game. , the number of active users rebounded in January, but the needle does not prevent a year-by-drop decline.

What needs to be explained is that the data is not the most comprehensive assessment of the use of social games. At the beginning, Inside Social games collected the world's monthly game-specific platform for active users, but did not include the game and the game's repetitive users.

According to emarketer estimates, these data showing a downward trend are also affected by the highest ranking games on Facebook, which occupy 3/4 of social gaming channels. According to Inside Social Games estimates, The second largest social gaming platform MySpace has increased 6% active users from January 2010 to January 2011. It also needs to be taken into account that the decline in the number starting in September may have been caused by a change in Facebook's new reminders. It starts to reduce the reminders to users who are already gamers. Previously, all users were reminded of their Facebook friends ' game dynamics, which naturally contributed to the viral spread of the game.

With this set of data warning, emarketer concluded that Inside Social games data is not necessarily a sign of diminishing interest, but it does have a certain inhibitory effect on expectations.

So we look at growth-but it's a lot slower than we've seen in the last two years.