Behind the Internet is data interchange

&http://www.aliyun.com/zixun/aggregation/37954.html ">NBSP; BAT's huge umbrella covers more than half of China's internet, where internet companies are forced to branch out, or to strategically co-operate, or to infiltrate or simply be merged. Even if not bat, the growth of 360, Millet will become another giant. The market is not necessarily a market monopoly, it may be full competition. The focus is on the integration of Cross-industry and trans-service types, and the fact that giant internet companies are getting more user data than a single piece of data, but a complete living data, means that users are more transparent than ever before the internet giant.

The real-name is not transparent, administrative means can not allow users to consciously report personal thoughts and actions, but the data can. All our actions on the web, shopping, socializing, paying, personal information, location, emotion, friends, reading, home, work, etc. everything is in the form of scattered data in a certain category of services, static puzzle, once the Internet company can run through our daily all the common services, The complete user puzzle can be completed at any time.

This is the actual meaning of large data, large data specific to the time of the individual, is a person's global data. The accumulation of all personal life data constitutes a person's global data. Global data is important to internet companies, which is the foundation of Internet marketing. Which involves the user's privacy, in mobile interconnection and water as the basic life support, the user privacy collection can not be avoided, and only the constant collection of user information in order to provide users with more intimate service. The user's privacy can only be controlled to ensure that all user data cannot be used as a user without authorization.

For Internet companies, data interchange and continuous tracking is the highest priority, and all services that touch the user can precipitate data. User's consumption is no longer a one-time, the user's every consumption at the same time, in fact, expressed their consumption preferences, consumption capacity, activity location, payment habits, but also in a fragmented manner to submit their own gender, age, work, current needs and so on. Consumers through the consumption of a constant three-dimensional consumption of their own image. All these data if the long-term tracking, excavation can be clearly pieced together a complete, three-dimensional consumption image. A figurative, digitized, measurable consumption image is more commercially valuable than a single consumption. It not only helps business to provide more targeted services; More importantly, more accurate insight into the potential needs of consumers, know at what time and where consumers can be the type of consumption, or even accurately predict the needs of users, users are not fully determined by the circumstances, to provide more than expected products and services. All these more precise services bring higher service premiums and higher profit margins. The precondition of these implementations is to exchange all the marketing data of the means and to keep track of the users. The value of a single fragmented user's data is small, but the value of the user's global data will increase exponentially, and future large interconnected companies may become the data company and do what they can to serve the various aspects of the user's life (Shenlu Administration/text).