Beibei Network to do channel brand

I came back, just the king is always sharing is very wonderful, we beibei network to do the channel brand. In fact, before we made the babe net, spent more than two years to do a different site, called meter folding nets, after two years, we again set out to do a mother and child shopping platform, called Beibei nets, why you this half-way to cross the border, Beibei net before the rice folding net is good. First of all, to clarify that the rice folding is to continue to do, the early co-founder to take responsibility, I devote myself to Beibei. Our whole discovery, the electric dealer's play, the marketing strategy, the user's thinking has changed very much, we brought over the revelation which the electricity merchant. We have two questions before we do Beibei, and have always wanted to answer, is there a chance for the vertical electric operator? We did this before, in fact, the vertical electric business has been sung decline, in the entire investment circle in the entrepreneurial circle is not to be seen. At present, Amoy Brand capital market in modern times to a few years ago much worse, see Amoy brand a lot of problems, Amoy brand has no chance, the first to return to this problem, what is brand, in cooperation with a lot of Taobao shop, they told me, his sales is a meaning, bought something 500,000 is the brand. I bought my product is my fans, on the one hand, this is not a good interpretation, in fact, the user is not equal to fans.

Another point, sales are not equal to the brand. The brand's occupation of the user's mind, the user is willing to follow the tone of your brand. I'm here in two figures. Amoy brand current situation, the specific name does not speak, see its Baidu Index and Taobao index, which Taobao index every day search word hundreds of search, to Baidu smaller two hundred or three hundred sales, its sales in Taobao is very leading, about a few billion of sales, This prompts us to ask a question, so GMV do each 400 million or 500 million of the brand, is the real brand? I think so far, if only so a user of their own initiative to follow the mind, such a search volume, is not a complete brand. Then how to go, to this time to return to a thing, we are doing a category, or a crowd, we used to say, we are selling shoes, I sell cosmetics, in the end you are not selling shoes, for example, a lot of shoes sales site, while giving its children, there are students, and these white-collar workers, And mother, and then to the uncle, aunt selling shoes. But obviously, for Sue is different, a pair of children's shoes size difference and adult size difference, a function of children's shoes and adult shoes is not the same, we can not be able to serve well. You do is a crowd, do not do 18 years old to 25 years old women, can sell very fashionable clothes, can sell some of the daily furniture things. Like Beibei nets to do behind the layer, 25-35-year-old young mother, she for her children, the family shopping needs. From our own identity, we will think that the traditional as a category of the enclosure thinking, slowly derived into a crowd-oriented thinking, and the brand to do things where I am in the crowd, there is the need for stamina we follow his needs. We are on the brand, must follow this change, you will find that special like mobile Internet, we only need one day cat, only need one jingdong on it. In meeting the needs of this group that you may be interested in, so say, I think next, we as a brand, a big change we need to follow the changes in these consumer groups.

When we are doing beibei, we will find that the whole consumer's demand is very complex, including the rice discount, the meter discount business, we find that the characteristics of the crowd are very fragmented. There is a business that is very traditional, our earliest start-up rebate business, may buy a product about 80 dollars, out of a very abnormal service, we are familiar with 9.9 pieces of things, these people are willing to buy 9.9 of things, too sick, 9.9 yuan, may buy 40, 50 things, do the brand special sale, They are also very fond of the things they have done. In the process we found that a single platform to meet the needs of everyone, I am very lazy, this solution is not very ideal. We are 25-35 years old this group of young mothers to launch a separate channel brand, dedicated to their services for the brand more OK, cost-effective more OK products, the birth of a babe net products.

Return to our own in the electric business platform for three years or so an entrepreneurial process, we will feel that there is a trend towards the crowd of this kind of electricity business services slowly come, and this traditional selling is not the same. Let's talk about 100 brands and then how to sell these things. You sell these things, is not what consumers really like, the whole chain of decisions you make, the most user response to a shipment, and then the whole shelf is not enough to be efficient. Perhaps this traditional thinking, not necessarily the efficiency of thinking, but increasingly become consumer-oriented thinking of buyers. The tall c2b may not have done particularly well, but in our own traditional supply chain and traditional brand development process, the whole chain becomes very short. In the traditional phenomenon, many brands at the beginning of the product shelves to collect consumer data feedback, and then go back to adjust his front for the goods and marketing decisions, the chain of things slowly shortened. A more efficient solution from C to B. Beibei NET to see, we understand the distributor of electric business practitioners, we serve the crowd look, we are the service of the 25-35-Year-old young mother of the group, we sell the category, you will find many categories of business, sell a milk powder, sell a diaper on the good, we sell clothing, children's shoes, There are irrelevant toys, these things, including something else. There are many phenomena, do not find many, such as for example, in Beibei network platform above, selling the best instead of a parent-child outfit Such things, did not do this industry, it is incredible, there is no such phenomenon. Will find that if you buy a moment, like what kind of bending moment, if his children, 1-3 years old to children, 3-6-year-old children, the demand for toys is completely different. We are around their people to provide services, say a very interesting thing, sell a costume is good, do a costume, the earliest to do big enough. Our mother told me, can sell some toys, we try a toy on the good, can sell diapers, we introduced the brand of cooperation, we have done, used very well. So far has not made milk powder, for the time being not enough to support the development of such a product.

We look at the current, completely around a mother's demand for childcare, is currently 2 trillion of the market, the current mainstream view, are directly from these traditional comprehensive electrical dealers in the grasp, including mother and child of the cat, including the mother and infant, including when the alarm. At the same time there is a phenomenon, independent mother and child of the platform began to appear, and then we firmly believe that the next mother and child industry can have a counterfeit banknote this industry, specifically to do this platform.

We share some of the data of Beibei NET, this data is very concentrated, just said 25 years old to 35 years old, expand a little 25 years to 40 years old crowd, he bought the basic relatives and friends, down to send some gifts, there is a point, the category is very uniform, but relatively speaking, the overall view that the needs of its users are very complex, Diverse needs. If we take root in a crowd, we can promote the purchase of this thing at the same time to buy this thing, diversified to meet the needs. We are in the process of trying to divide the electricity quotient its sales figures are very beautiful, we do 60 million of the sales only took four months, in our previous looks completely beyond our expectations, the beginning of the year to set the company's target, this month sales of 20 million, we found that We have traditionally made a very high degree of crowd matching, we try to crowd, not the category of the time, there will be a lot of different things happen.

And very interesting phenomenon, the use of Beibei network of people, more than 50% of the use of wireless terminals, often with the app, mother hug children particularly boring, can be opened with app, Mom's time is very fragmented. Unlike one of our white-collar workers, from 9 in the morning to the afternoon 6 is very focused on their work, in fact, it is very dispersed time, if you can have a good product to support its fragmentation of the time the process of shopping needs, in fact, well catered to the phenomenon of consumption. Therefore, we believe that the next, whether it is such a channel to do brand, of course, the future will also do the brand of goods, and said that, like many of our products in this company to see the brand, in fact, the same. Finally, who can best docking one of our population dynamic demand for this service, who may be better to seize the next wave of the distribution of the electricity business opportunities, my share is this, thank you.