Beijing Hot pot shop starts to go into elimination period

"Mutton 1 yuan/dish, fat cow 6 yuan/plate." Now that we have made ends meet, we can only resign from some of our employees. "In the vicinity of the old Beijing Shabu Meat Hotpot restaurant owner told reporters, into the March hot pot off-season, a lot of hot pot shops have played a price war." Even so, some of the city's hot pot shops are still empty, and some of the newly opened hot pot shops have closed down, waiting to change the direction of operation.　　Expert analysis, due to the low entry threshold, relying solely on imitation technology to achieve replication of the hot pot industry has also entered the elimination period. Price reduction: Hot pot industry to make money difficult reporters yesterday to visit the capital of the hot pot shop found that the family in order to compete for the source, all the price as a competitive weapon. After the price war, the capital of the Beijing Hotpot Restaurant has been basically in the state of meager profit, mutton has been from the previous period of 8 yuan/disk to 3 yuan/disk, fat cattle also from 15 yuan/disk to 6 yuan/disk. East Four Street on a hotpot shop even played mutton 1 yuan/plate, pot free gimmick.　　In addition, some businesses also launched the full 68 percent, and some launched beer, liquor, drink free, and some of the audience is not limited to gift pork. "The current turnover is less than half the winter, we have to use the price to stimulate consumers desire to spend, so still make ends meet." Old Beijing Shabu Meat restaurant boss told reporters that last year, the turnover can remain in million yuan, now only about 4000 yuan. A good bit of fat cattle into the price of twenty or thirty yuan, their own shop but sell 6 yuan a plate, each sell a plate on the loss of 2. Meat products are largely unprofitable and can only be made on vegetables, seafood and drinks. He told reporters that in order to reduce costs, into the off-season shop has dismissed 4 employees.　　At the same time, the store is also looking for reliable suppliers of hot pot chain, relying on the scale effect to reduce costs. Closing: The hot pot industry waits for the integration period "there are at least 8,000 hot pot shops around the capital, but about half of it closed earlier this year." "A person who has been in the hotpot industry for many years told reporters. As far as he knows, Beijing Guang ' an gate near the Taste Pot restaurant, because the door in the cold, just opened soon its signboard changed, now still in business. In the vicinity of this gourmet, a hot pot restaurant called old Beijing to rinse meat is the same fate, has been closed down, and even in-store equipment has been dismantled.　　These two have been the size of thousands of square meters of the larger hotpot shop. "When I joined the brand shop to see the unique spices and reputation, but the nearby hotpot shop did not learn how long my seasoning formula, the price is lower than me." "A well-known hot pot chain franchisee told reporters that his shop is located in the vicinity of the Ministry of Foreign Affairs, traffic is also convenient, but because of the rival shop imitation, price competition and other reasons, its turnover has been unsatisfactory." He said his initial investment in 1 million yuan, plus 200,000 yuan to join the fee, investment is not small. However, to join the commitment of 10,000 yuan per day turnover has never been achieved, to now daily but about 5000 yuan of income, can only be closed in advance. As journalists know, many brand chains have not escaped the fate of closure or liquidation, peace West StreetFu Hua Fat Cattle Shop opened but a year, early liquidation.