Beijing Telecom iFree card or subvert the market

Recently, Beijing Telecom quietly opened iFree card booking activities, activities within 50 hours of opening, there are more than 20,000 users participated. Reservation users will receive a F code, with a code card can enjoy 0 yuan free shipping discount. From the exposed content point of view, iFree card 0 threshold, 0 monthly rent, free local call, iFree exclusive flow package hit 7 fold and other features, and with traffic not clear function, can be seen as traditional operators in Guide a consumer spending habits a breakthrough, but also will subvert the traditional market.

It is understood that Beijing Telecom iFree card main free, the biggest selling point is "local Ben Wang calls free", which means that iFree card users in Beijing local telecommunications fixed telephone and telecommunications phone number will be completely free. In fact, in the past, this call free products have appeared, such as family numbers, family numbers, but only limited to a few people call free, such as iFree card that covers all local Ben Wang users are still in the industry first.

This will bring more benefits to a larger number of users and a wider range of users, meanwhile, it will also affect the friends and relatives around the users and promote them to switch networks. After all, free things are enjoyed by everyone who can enjoy them only after switching networks Free of charge, and the cost of this network transfer is almost zero, because iFree card is a 0 threshold, 0 monthly phone card, will not increase any package monthly fee, and in the prevalence of dual SIM dual standby full Netcom phone today, Add iFree number card at the same time, but also retain the original number. Visible, "local local calls free" can be said to be a major killer iFree card function, no doubt greatly increased the competitiveness of the product.

At the same time, iFree card 0 threshold, 0 monthly rent also broke the traditional mode of conventional operators, allowing users to completely get out of the shackles of the package can be said that traditional telecom operators change their operational thinking, but also will certainly affect even Forcing other traditional operators to change the original mode of operation, breaking through innovation.

It can be said that the introduction of Beijing Telecom iFree card will subvert the traditional market. It not only breaks the original routine and enhances its own competitiveness, but also affects other traditional operators to change their inherent mode and provide differentiated communication services rather than a simple and crude price war. And these effects and changes, but also make users become the ultimate beneficiaries.