Being a pirate is more fun than joining the Navy.

"Being a pirate is more fun than joining the Navy." ”

This is what Steve Jobs said 30 years ago. At the time he was 27 years old, and his beloved Apple series had just been made in Silicon Valley. 3 years later, because of disagreement with the partners, the future of "Apple Godfather" was expelled from the Apple board, since the Grund, and then took a full 11 years to return to the old haunt, to recreate the legend.

Steve Jobs, who strongly advocates "pirate character", is naturally a person who challenges the rules, breaks the rules, and refuses to stick to the rut. Only in this way, even a decent college diploma, he finally became the world's IT industry in the eyes of the "God", even the millions of ordinary people also worship.

The Mingtu genius, with his own hands set off mobile internet new media revolution in the beginning of the storm, it was implanted a "change is eternal" industry gene.

3 years ago, in June 2009, China Unicom (600050, shares) and Apple reached a cooperation agreement, the introduction of the iphone 3GS, iphone 4, iphone 4S and other products, Apple in China as the exclusive partner of the telecommunications operators. It is by virtue of this decisive shot, Unicom only in the 3G era breakthrough innovation, played a beautiful battle.

Therefore, the strong belief that jobs and Apple aspire to break through boundaries and seek novelty, China Unicom group should have a deeper understanding than others.

The burgeoning mobile interconnection industry changeable nature, the world enterprise giant's cultural idea edification, is willing to attempt new thing and the new experience special region market atmosphere, three is one, possibly is the Fujian unicom such local branch company Initiatively adapts the market, takes the lead to make the change the fundamental reason.

Despite the cross-border cooperation between the new media and the traditional media such as "F4", we still need time to observe, but change has taken place and the future is hopeful.

"The difference between a leader and a follower is innovation. That's what Jobs said.