Beware "mouse excrement", also talk about group buying mode "false prosperity"

Every year "3.15", CCTV will be a lot of shocking news, especially with the full popularity of the Internet, we live in a considerable part of the transfer to the network, on the network fraud and other cases are also common. This year's "3.15", online purchase has become the focus of exposure, in the "3.15 in action" program, handle the network in the operation of the shady was opened, CCTV reporter's unannounced investigation easily set out the handle network in the publicity, Customer qualification review and the specific operation of a large number of unspeakable secrets, An unprecedented wave of questioning about group buying sites has begun.

Despite the "incident", the handle network soon began to crisis PR, handle network CEO Wu also come out to apologize, but handle the network black-box operation of the fact has been placed in front of the eyes, and recently saw a handle network of employees in the online burst more material, this is to let people "eye-opening"-group purchase this new model has just started, Is the industry focused on the time, it encountered such a "shady", the future of group buying mode will go?

Buy net "false prosperity" manufacturing means open

Group buying is a new model that has been in full vogue since last year. In foreign countries already have Groupon such a successful group purchase site, the domestic platform in the last year has also followed up, to lower prices have the right products, do not need to contact their own to buy a group of people, but with netizens to share the price of buy, At the same time, such a clever model can fully take care of the platform and the interests of customers, it seems that this is the "win" three good thing. However, because similar sites in a short period of time in a large number of birth, the site is facing the competitive pressure began to highlight, so there is a handle network such "use means" to win the user's way.

CCTV's report on the operation of the handle network

Handle NET way is actually very simple, specific to the operation of each link, can create a false space. The first is to recruit merchants, CCTV reporters in the investigation, handle the network does not carry out the qualification of the merchant to examine the problem is exposed, even in order to win the business, even if the other party does not have the operating qualification, handle network also suggest you can casually find other companies to replace. With such freedom, the quality of the goods and services that the final consumer buys is clearly difficult to reassure.

With the customer, the second step is to win more users to participate in, handle nets can be virtual mark to participate in the number of users, to create this group buy "very hot" effect. Consumers have the mentality of "going with the crowd" and think that a lot of people are choosing a good product and are attracted to pay for goods and services that are not needed.

With these shady exposures, we now know that not every group purchase will have tens of thousands of users involved, in fact, many of them are "have water", those who buy goods and not so popular, and even provide group buying products merchants are not completely reliable, Who knows to buy down products are not from the various qualifications are not qualified manufacturers? In order to expand the business, regardless of the interests of ordinary consumers joking, handle nets such a "false prosperity" of the black-box operation, think all let people pour a mouthful of breath-especially those who are keen to buy the netizens.

Working for financing--the driving force behind the cover-up

To know that the Internet group buying companies have been exposed, for a new network marketing model and lifestyle is a big blow, after all, the handle network has been known as "China's largest group buying site", now even the so-called "largest" one of the scandal, in the vast number of users, consumers, it is simply a disgrace to their own.

And to find a number of domestic group buy the driving force behind the establishment, in addition to the false prosperity to win more customers and concerns, this is actually a way of capital operation. Recently, a former employee who left the handle net said that the ultimate goal of the false boom is to attract financing, to finance the expansion of money, such as stickers to attract businesses to do group buying activities, stick money to expand the company's team performance, and spend a lot of money to promote and so on, these are accumulated financing chips- It is said that the recent 100 million-dollar new financing of the handle net will be billed, even if the shady is exposed, I am afraid to handle the network is not fatal, nothing more than to do the crisis PR, claiming that "severe punishment" of the parties is that these costs and losses compared to the financial capital is bucket, the purpose of capital operation has been achieved.

Buy market needs to be standardized, good model most afraid of "mouse excrement"

The emergence of the new model always has its truth, foreign countries have a successful case, and in the beginning of the domestic, but also not every buy a platform like handle nets such indiscriminate toss. In fact, for every newly popular model, industry norms are very needed, good model most afraid of "mouse excrement", there is a "mouse excrement", the direction of the entire industry may be biased, will affect a large number of users of this model of understanding and choice, which for the entire industry is very unfavorable.

And in the domestic group buying industry, although just started, but most of the exploration of the platform is still active, beneficial, plus this model itself has a fresh vitality: to open up a new market for businesses, so that ordinary consumers in order to meet the pleasure of online shopping, but also to enjoy a lower price-apart from the gradual improvement of technology, At present, the lack of only industry norms, so that the purchase platform and participate in the purchase of businesses to provide real reassuring products and services, this is the basis for the continuous rapid development of group buying, with this experience, the future of the group buying industry really should be done from their own.

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