Big data about your TV show flavor

With the advantages of data collection and analysis, it has always been regarded as a video website that plays second-hand content, and is launching a strong impact on the TV station.

NEXFILX is a well-known U.S. online film rental provider, and for many Chinese viewers, it is more familiar with the identity of the "card House" production side. The political drama, which is far more popular than other shows, has been touted for its subversive significance in addition to the fact that the series itself is well crafted.

The success of the card house is the best advantage of the Internet-data analysis. Before making the show, NEXFILX through a database analysis of nearly http://www.aliyun.com/zixun/aggregation/3731.html ">6000 million registered users watching behavior: they like what kind of TV series, Which actor and so on. The final conclusion is that the combination of actor Spacey and director Fincher is very popular, and if you add a remake of the card house, that's better. Nexfilx finally did so, and made an unexpected return.

From the American drama "The Card House" to the Indian talk show "Truth Interview", Big data analysis is essentially changing TV programs. In the past, the TV program was a small handful of directors, writers and so on to the creative content of a one-way output to the audience, now the audience is deciding what they can see, and the main force to promote this change is the video site.

In the TV station, the main channel to analyze the audience's taste is the ratings survey. Television people each day to a sheet of cold graph, from the number of high and low to consider the success of the program, but the audience behind the ratings of what hobbies and interests ignorant. Most crucially, today's young people are turning their backs on television, either as a purely living room device or as an option to cut out the TV in the Home appliance shopping list. In 2012, the rate of TV in Beijing was only 30%, and 2009 was 70%.

But that does not mean that those who turn off the television will no longer need TV dramas or entertainment, except that they move the platform they watch to PCs, tablets or other mobile devices. In this case, the advantages of the Internet for data analysis are highlighted. On the web, the user's every search, click, Comment will leave traces. According to these clues, video sites, TV producers can piece together the audience's preferences information, for targeted production programs.

Any video site with a commercial sense of smell in the world will never lose such a good hand. The same is true in China. Initially, the analysis of the audience's data was only used in the purchase of TV dramas copyright. In the case of high cost of the play, video sites are particularly important for the popularity of the repertoire. And once Youku, Sohu, Archie Art and other video sites like TV stations,

The use of this data analysis becomes more widespread in the homemade program. They are more likely to make changes to the number of clicks and comments that have been built up quickly than the consistently powerful stations.

Now the major video sites have homemade programs, program playback, the production side will monitor Baidu index every day-this is a hidden function of Baidu, in the index search for the program name, the audience's age composition, geographical distribution, interest in the key words and watch the exciting points and other information, and in the form of a chart presented.

In addition to Baidu Index, the producers of homemade programs will also employ Third-party companies to conduct network data research, one of the important one is to crawl Sina Weibo and other social platforms on the keywords and topic heat Summary analysis. With this information, video sites can make changes to the content of upcoming programs to cater to more viewers. In other words, your evaluation of a TV program on the web can really affect the creator's next move.

In the face of large data, not everyone is equal. Companies that have the conditions to hold more data, such as Baidu's love-odd art, have a natural advantage in this respect. Archie Art has gone a step further when other video sites are making and modifying programs based on comments on their websites. In a project named "Dandelion Program," All content is made to catch up with popular keywords that netizens search on Baidu, such as food practices, make-up salons or questions and answers about a certain knowledge. According to these keywords, Archie a series of video programs, and find the relevant types of advertisers, in the form of crown or implant, the brand into the program. Due to early data guidance, these programs are more easily accepted by netizens. The FMCG giant, which attaches importance to new media marketing, has put its brand of toothpaste into a gourmet reality show under the Dandelion program.

So far, Chinese video sites are only good at making short video shows, and they still seem to be stuck in a little bit of a game, compared to a really big cost, well-made TV show or TV show. Fortunately there is such an inspiring example of the "card House", which, by virtue of this American drama, has always been seen as a video site to broadcast second-hand TV content, can finally be looked up in front of an established television station such as HBO and CBS. It looks as if there is no hope that video sites are equal to television stations with big data advantages.