Big Data age, how to erase "Data footprints"

Who lives in Nanjing Yuhuatai District Banqiao Wu recently met the "Live Lei Feng", the family just bought a TV set to help install, is supposed to be a good thing, but Miss Wu is not happy up.

Originally, Ms. Wu recently to a local shopping mall spent 8000 yuan to buy two samsung LCD TV, business commitment within seven days to arrange personnel for free door-to-door installation. Ms. Wu paid her full payment immediately and left her address and telephone number. Three days later, sure enough, a group of workers with professional tools to install the TV, installed after the collection of 240 yuan handling charges. Behold the next morning, Ms. Wu received a phone call, the other side said that they are shopping malls after the installation team leader, consultation with Ms. Wu when convenient, installation team can be installed on the door TV. Miss Wu's silly eyes, the door yesterday is not actually the installation team of the mall.

Why would any other installation team know that they just bought a TV set just waiting to be installed? and know their home address? Ms Wu suspects that the merchant deliberately leaked her message. But after contacting the merchant, the merchant said that he was also very innocent, pointing out that Ms Wu was careless without verifying her identity. Ms. Wu complained to the business sector. After the coordination, shopping malls after the installation of the standard television, but on the end who "leaks" the pursuit of the final outcome.

Only to buy a new car is someone to promote insurance; just went to the hospital to finish the pregnancy test, returned home on the way to receive the baby product vendors greeting telephone; The new house key has not been hand, decoration company on the door "visit" ... In fact, the disclosure of personal information is now getting worse. In particular, access to the Internet "big Data Age", can not erase the "data footprints" more privacy exposure to increase the risk of personal privacy protection several into the hope.

Last October, a data called "20 million Open rooms" was passed on the Internet. Two white-collar workers engaged in information security work in Shanghai are very easy to download to the database, when they look up their information, found that include name, ID number, gender, date of birth, mobile phone number and registered mailbox, details of personal information are at a glance. The two men commissioned a lawyer to sue for their personal information leakage of Zhejiang Hui Tatsu Station Company and their own hotel hanting.

The disclosure of personal information can lead to serious consequences. According to detailed personal information, outlaws may screen out 18-35-year-old women, to promote cosmetics, maternal and child products such as targeted telephone harassment. What is more frightening is that once the password is cracked, it is possible to get the victim's friend contact, and then to his friends to cheat, and even to invade Alipay and other related accounts, directly threatening the fund security.

In the internet age, everyone's information, especially online activities, and the information in the virtual space is being fully tapped by the merchant. One day, you may suddenly find that Weibo friends have increased a lot of businesses, just because you have been online browsing their products, you log in "Baidu" may also find that will be inexplicable out of some "key words", only because you have queried the relevant products. Some experts assert: "Now as long as the internet, all equipment is unsafe, if your privacy has not been violated, perhaps just because you are not so important." ”

Does the big data age mean there's no place for personal privacy? Hu Xiaoming, vice President of China Information Association, said that large data technology should be used to detect the improvement of the law, and should not be used to tap personal privacy, which is the basic business ethics, any enterprise should comply. He analyzed that large data technology information integration ability is too strong, it can search a variety of online data sources, to find a person's behavior clues, revealing the law of its behavior, people very embarrassed. Therefore, in addition to national security departments, public security departments, anti-corruption departments in order to counter terrorism, the maintenance of social security, such as the needs of the work (harmful to society's behavior is not personal privacy) can use large data technology to solve cases, other organizations should not be large data technology to collect personal privacy information.

Some people think that a lot of personal information is the consumer's own public to the merchant or website, so there is no privacy. In this respect, Huanghong, a lawyer at Nanjing high law firm, said: "The information I provide to you is only for you to use within the normal range, unless the law has stipulated or by my accident, if you disclose my personal information to a third party, you should be identified as infringing my privacy behavior." ”

So how do you protect people's privacy? The reporter learned that March 15, the implementation of the new "consumer Rights and Interests Protection Act" for consumer privacy protection has a clear provision. If the operator collects and uses consumer personal information, it shall follow the principles of legality, propriety and necessity, and express the purpose, manner and scope of collecting and using the information, with the consent of the consumer. However, the provincial Association of the Secretary-General Dongtianwu Frankly, the current provisions are still very "provisions" of the report to who, by whom the treatment is not clear. In addition, because of the large volume of the matter, investigation difficulties, the relevant administrative authorities actively investigate the power shortage, consumers want to provide evidence is also very difficult. "Because we do not have a personal information protection law, we do not know who is responsible for this, we also call on the legislature to be able to pay attention to this issue as soon as possible, and Jiangsu in the revision of the implementation of the new law of the relevant measures to better protect this." "Newspaper reporter Hangchunyan