Big Data Age "label effect" can be used to do what

Have you noticed such an interesting phenomenon: many people often with "cock silk" self-deprecating, but in the eyes of others became "high handsome." From the mouth of the "uncle", but become whenever eyes of the "young". This is the label, the same person or thing, different people will give the same label.

In front of the label, everyone can not be "spared". From small to large must have been affixed to a variety of labels, but also remember what makes you the deepest impression of the label? What do you think is the best label to represent yourself?

Initially, labels are designed to differentiate individual differences in order to form and preserve clear memories.

At birth, people are first differentiated by sex, male or female.

Then to distinguish the age, so there are children, teenagers, youth, middle-aged, old age ...

Later, the label became an evaluation.

Learning excellent moral good is "students", on the contrary, poor students. Listening to parents and teachers is the "Good Boy", naughty Mischief is "bad boy."

Nowadays, the label has developed into the classification of the population, such as "Chop Hands", "square dancing Aunt", "warm Man" and so on. At the same time, the label began to play its role of qualitative guidance, affecting people's behavior habits.

Whether the label is "good" or "bad", it has a strong influence on a person's self-identity of individual consciousness. When a person is labeled with a word name, he makes a personal impression of his or her behavior in line with the label content. This phenomenon is called the "labelling effect".

and the label effect, is now widely used in e-commerce marketing promotion. Through the data analysis, will be labeled as a group of people continue to subdivide, for the subdivision of the group, to carry out matching products recommended to achieve the commercial use of precision marketing.

Take the "Chop hand Party" example. (specifically to indulge in online shopping crowd, mostly girls.) These people are wandering around the major shopping websites, searching, comparing, seconds, and shopping with gusto. Round and round. ）

First, according to the cost of online shopping, the chop-hands party is generally divided into six levels:

Below 500 yuan: thrifty type;

500~5000: Ordinary youth;

5000~1 million: wasteful type;

1~3 million: Chop hand type;

3~5 million: Should be pulled out to shoot type;

More than 50,000 Yuan: shot 10 minutes is not excessive.

The second step, and then analyze the number of each level accounted for, ranked:

Surprisingly, the number of the shot accounted for the largest, more than 40%, followed by the chop hand type 25%, to be shot 10 minutes 20%. Clearly, extravagance is now not a waste, and ordinary youth, thrifty type together to form the remaining 15% of the population.

Through the initial classification of the label population, and then to a further step, to chop the hands of the party's shopping data, location data, social data and other multidimensional data mining, will be decentralized data centralization, businesses can accurately find their own target customers, management of their customers, direct promotion of marketing results.

"Label effect" to guide the gang to find and buy the goods they want, and the business through the label to find the target customers, "label effect" is like a bridge between the two, bridging the needs of both sides.

And as the current network popular keywords: "Procrastination patients", "poor cancer terminal", to explore the appropriate label is how a group of people? What age? Sex ratio? What are their preferences? What products do they like best? Which businesses are their most eager to find ...

Everyone is talking about big data, but in fact, large data is not necessarily "big", does not mean that its magnitude, the scope of the coverage of how broad, but can connect the atmosphere, just to analyze a certain label of the people's preferences and the most suitable for his goods, and pay the recommendation.

Big data, label effects, what kind of chemistry would happen if the two fused?

Recently, accidentally found that there really is such a game, Alibaba Group and Ali mother put large data and label effect combined into commercial combat--data scientists contest.

The contest is open to anyone, giving you a real case label, you can start their own thinking, using data to calculate to analyze, according to the marketing needs of a certain label to do a portrait description, and then find the most matching business, complete a complete set of marketing plan design, participate in competitions, there are rich rewards.

Whether you are an expert in data, or a network of people, as long as the use of data analysis, can justify, is the game show, but also learn from each other, why not a try.