Big Data analysis company will be the sweet cakes

Fierce Technology founder male song

data can not solve the problem, but also need to understand the operation, understand the market to participate in the enterprise to enable the value of the data to play

in the mobile internet era, WiFi is almost a shopping center to extend customer stay time is the only choice, But at the moment the store's attitude to WiFi remains at the "tools" level, unaware of a huge commercial blue ocean behind a wifi system. There is no doubt that, from portal ads to traffic analysis, O2O, to large data marketing, future large data analysis companies will be favored.

After more than two years of WiFi entrepreneurship, WiFi operations have moved from the 1.0 era of operating networks and outlets to the 2.0 era of operating data and managing customers. In this new campaign, as a wifi operator, there must be a shift in mindset. And for businesses, will usher in new opportunities and challenges, is the data operation and operation.

In addition to ensuring a good user experience, future shopping malls will analyze consumers through large data, and WiFi is the infrastructure for large data to operate. On the one hand can improve customer satisfaction, on the other hand, through very low marginal cost to obtain the target user information, so that the future promotion more targeted. However, the simple and rough portal ads and mass messaging, one is not allowed, the second is not experience.

In the future, we will be through stores, mobile phone app, micro-mail, micro-blog and other channels to understand the customer's purchase behavior and wish list, accurate push merchandise discount information. For example, if you share a brand's premium dress in your phone software, the message will be crawled by the grocery store and you will find the dress in the discount message you receive when the dress starts to get discounted.

It is reported that this effect has been applied abroad. Target Department of the second largest supermarket in the United States according to customer consumption behavior, accurate found in the "second gestation" of pregnant women.

Subsequently, businesses targeted the screened crowd for promotional ads for maternity supplies, resulting in explosive growth in sales of related supplies. "This is the embodiment of big data analysis and we can do the same in the next 3 years," he said.

A person close to Alipay said that Alipay is now exploring through portal page information for the cooperative business, and even in the future to introduce a similar to Alibaba's promotional system. In the concept of Alipay, while laying WiFi for a merchant entity store, you can import users into the brand's cat shop, Alipay service window, app and even micro-trust account through the portal page. Once the diversion system is completed, Alipay can use the portal page to store, store, mobile app, payTreasure Enterprise account and microblogging and other Internet products for integrated marketing. Compared with the simple CPS advertisement which is commonly used in the industry, the former is more targeted and the conversion rate is higher.

around members, group purchase, subscription, payment, circle, navigation, car search and other services in one of the O2O mode, micro-letter, official website, app and other application services will be electronic membership platform as the core, combined with O2O mode, to consumers push promotional information, provide service functions.

Although the data collected by large data monitoring plays an important role in the analysis of passenger flow distribution, the information value of "Big data" is not fully reflected in the daily work.

Of course, there are still many challenges to the application of large data in large businesses. Although the current concept of shouting very hot, at this stage is not all the large complex, large businesses with data awareness and data analysis capabilities, and the current small amount of data does not have much reference significance. In addition, only the data can not solve the problem, but also need to understand the operation, understand the market participation of enterprises, in order to enable the value of data to play.

Nonetheless, large data companies with strong data analysis capabilities will be increasingly sought after by businesses.