Big data boosts Obama's campaign for precision marketing

In essence, there is no difference between political elections and product marketing, which, like the latter, ultimately "sells" candidates to voters through various marketing tools. Thus, with the further integration of social networks and large data analysis and marketing, the U.S. presidential election has evolved into a precision marketing showdown based on Big data analysis (the 2012 Obama campaign's number of scientists is five times times higher than the last one). In the article "How data scientists help Obama TKO Mitt Romney", we reveal the Obama campaign's winning password--social analysis + personalized precision marketing, but the tactical details, new tools used, new methods, etc. "micro-innovation" are still unknown.

More recently, an in-depth report from the MIT Tech Review detailed the data analysis war in the U.S. general election. The ideas and information in this article are of little use in our country's elections, but they are useful for corporate marketers-as the Harvard Business Review puts it: data-driven decisions can leave managers no longer reliant on intuition. Instead of replacing the president with "a brand of milk" and replacing voters with "consumers", you can interpret the U.S. presidential election as a precision marketing case that combines big data analysis. The following will compile the report for everyone as follows:

In 2010, two years after Obama's arrival in the White House, the Democratic Party was defeated in the mid-term elections. The Democratic Party's advantage in Congress has ensured the success of Mr Obama's financial reform and health-care reform. After the 2010 mid-term elections, the Democratic Party's position in the House of Representatives was replaced by the Republican Party. In the Senate, it is only by a narrow margin that the seat advantage is barely preserved. If the mid-term elections were the midterm exam of Obama and the Democratic National Committee, it was clear that the result was "failing".

"Failing" is not necessarily a bad thing at all. At least that's what Dan Wagner thinks. The data analyst was appointed by the Democratic National Committee as the director in 2009 to collect and analyze voter information to help the democratic election team conduct election campaigns by telephone and direct mail. Dan Wagner entered his statistical model with the collected voter information and produced a series of analytical reports on voter attitudes and preferences. He asked the technical engineers of the Democratic Party to develop a software program on that basis. He called the Software "Survey Manager".