Big data everywhere will subvert people's lives and business models

2013 by the industry called China's big data year. "Big Data" is another disruptive technology change after cloud computing and Internet of things. Gansu TV broadcast yesterday, "New Wealth Arabian" program, financial commentator Tan, Hongyuan Securities [-1.51% funds Research] Institute deputy Director Yi Huan, new Wealth public Opinion Research Center Senior public opinion analyst Xutao, about large data on life and business subversion.

Big Data everywhere

What is big data? Internet texts and documents, searches, microblogs, micro-letters and electric dealers produce huge amounts of data every day. The US Internet Data Center points out that data on the internet will grow by 50% a year, doubling every two years. In addition to the Internet, mobile phones, sensor networks, astronomy, atmospheric science, biochemistry and so on are also the source of large data. You see or see, the big data is right next to us. 2013 Two big Data events: The Boston bombing in the United States and the Yaan earthquake in China may shed light on the huge role of large data.

Ye Tan: Did the Boston bombings come from data analysis?

Yi Huan: There are high-definition cameras everywhere in Boston, and it's tagged with abnormal video. At that time is a black backpack inexplicably to the roadside, this is an abnormal signal, immediately the video center of the police. After the explosion back to this video, soon to see who did such a corresponding behavior, continuous tracking, not long before the criminal suspect to catch. There are several factors in this case that relate to large data: first, in the mass of high-definition video to extract the data of this anomaly, in the traditional technology in the past is more difficult; the second is to find the trajectory of the person's actions in the middle of a number of discontinuous cameras, as well as to adopt new techniques.

Xutao: One feature of large data is the rapid growth of its unstructured data. The so-called unstructured data, refers to the picture, video, text, Web page and so on. How to extract useful information from these unstructured data will test the ability of calculating and processing large data.

April 20, 2013 Yaan a 7 magnitude earthquake. A lot of people learn the news from Twitter the first time. Compared with the Wenchuan earthquake, Yaan's relief reflects the socialization mechanism. In the big data age, everyone is a media. Netizen's microblog information can be summarized to the disaster relief headquarters for data analysis, and then to provide more data to the public to form a more effective "self-organization." Among them, the mobile phone has become an important disaster relief tool. Huang Wenliang, deputy Dean of Research Institute of China Unicom [-1.61% Capital Research, said that after the earthquake, 3,050 foreign unicom users were found in Yaan.

Yi Huan: The essence of large data is the virtualization of the Physical Society. Through this series of sensor devices to the physical environment in the state of virtualization, the most important symbol is the way the data presented.

Big data is opening up an important era of transformation, and its storms are sweeping across industries with huge numbers of data. Movies and television are not listed. The success of the "card House" by Netflix, a big data toupai, opened a dazzling skylight for Chinese film creation. At the Shanghai International Film Festival Forum this year, Zhang, the executive director of Le Video, said the Toupai or movie was to do some data research. For example, "Small time", you need to know it on the literary site clicks, what kind of people in the click, it in Renren, time online is how many scores, so you probably know the film potential core audience and second circle, the third circle of the outreach audience.

Cross-border and subversion of large data

Xutao: Now foreign use Twitter's emotional factors to predict whether the stock market is rising or falling. One company went through this to fry, hoping to get 10% to 20% of the expected yield. In China, the public opinion monitoring is the whole network of data, including stocks bar and Weibo. Weibo is actually a focus of our attention, a lot of negative news is the first to spread from the microblogging, and then the traditional media to intervene, the matter to ferment the expansion.

The public opinion which utilizes the big Data mining analysis has become the "vane" of the capital market. June 20, the overnight lending rate suddenly went up to 13.44%, the highest transaction rate in the intraday 30%! At the same time, all kinds of rumors fly in the sky, with the relevant keywords ranked forward. According to the "New wealth public Opinion Research center" monitoring, from June 20 to July 1, Sina, Tencent Micro-blog In the relevant discussions are 780,000 and 1.58 million, Baidu related news about 110,000, the stock market also followed by sharp fluctuations.

Ye Tan: So I think the small investors do not live, originally he is looking at technical indicators, now to see the panic indicators, to data analysis. Data analysis is not something that most people can do. It is not possible for general investors to pay attention to so many microblogs.

Xutao: This gives the person who makes the tool a chance.

Ye Tan: In the big Data age, which industries could be subverted? Let me start with one, I think the financial industry will be overturned. Ali small loan out I think this thing is terrible. It's massive data analysis, countless people in my this deal. Now the banks do small micro-credit costs, Ali cost is too low, is not an order of magnitude. If a bank licence is given to Ali, all the banks that serve the small micro companies will be ruined. Because its data analysis is too accurate, too convenient.

Yi Huan: I think the big data will have a very big impact on the medical profession. Like Apple, Google will come out a smart watch, all the times to collect your body temperature, sleep quality, blood pressure, pulse. This data can be passed to the remote end through the intelligent terminal, good management of your health. There are smart cities, we went to a major city Traffic management committee to investigate, it was found that the delivery of video can only save two weeks, two weeks after all to be deleted. So the video of the large data processing, now is the most important investment direction and focus of the Committee.

Professor of Computer Science and Technology, Shanghai Jiaotong University, China's largest data market comes mainly from government deployments, the Internet industry, the telecoms industry and finance, the sixth Annual Conference on Communications Development. From 2012 to 2016, China's big data will usher in a period of rapid development. 2012 Big Data output has reached 470 million, 2013 growth is 138.3%, 2016 will be more than billion.