Big Data Future is app not infrastructure

"Editor's note," The writer, Justin LaFayette, explains the future of big data in his eyes.

While big data is being hyped by a variety of media, the truth is clouded: apps are the future of big data. The infrastructure and platforms of the past have always been the object of being blown, but they only provide the environment that hosts large data and cannot use large data to create long-term value, so they are not the future core of big data.

In the market it requires the company to provide large data app, to be able to gain insight into specific market segment or business process, timely feedback data, reach as many adjustment objects. Because very few skilled large data practitioners can provide a very professional data analysis service for each organization (company).

Moreover, not only the recent media, but also the investment activities of VC and invest frequently to those who manage large data, analysis of large data tools and platforms. But the big wave of value creation for big data is on the way, and it should focus on using infrastructure to create new apps that will optimize business processes.

So the reference standard for new large data investors is a software or information service company with the following 3 competencies: the ability to control and access business models, large data structures and technologies, and the right to use relevant data. The term is applied Analytics, and according to experience, companies that can successfully use large data are often the best of the above 3 metrics, and specifically spread out:

First they start with the data the customer needs (the ability to create business value), rather than focusing on the data they already have and what the data can tell them. The main job is to find out what the customer needs (through data, tools, information) behind the scenes and get the answer.

The second is not to share your insights with a handful of business leaders, but to incorporate them directly into the business application or workflow, allowing the largest number of people to take advantage of these big data conclusions.

Third, the absolute right to use data. In this large cloud based data world, third party data acquisition, management, use must be legal.

A successful enterprise will ensure its right to use information properly, and then actively maximize the value of data, and ensure that the company does not get sued.

Google and Amazon, the leading company of Big data, pioneered an application analysis trail, and used for monetization of advertising and e-commerce, these early innovations have gained significant investment in their large data architectures by users, advertisers and investors, while building the larger data sources needed for large data. So the next big wave of data value creation is the time when a large number of software companies and internet companies use new infrastructure and create big data apps.

(Responsible editor: The good of the Legacy)