Big Data Intelligence: making decision move towards the age of intelligence

Source: Internet
Author: User
Keywords Big data or what competition

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If weak ask, how do you make decisions as entrepreneurs?

Do not answer, believe that most of the entrepreneurs including you are based on "intuition + experience" and make decisions and judgments, that is, the so-called "elite decision-making model." In fact, in the "small data" era, because the amount of data is not very large, people access to data information is a single channel, coupled with the human tradition of "causal" thinking mode, entrepreneurs based on a relatively "brilliant" brain, or relatively easy to make the right decision.

However, with the advent of the big data age, the data is exponentially multiplied, the data structure is increasingly complex, the data acquisition cost is getting lower, the human thought has been from the data age of "causal thinking" to a large data age "relevance thinking". At the same time, with the deepening of global integration, the competition between enterprises more intense, the traditional "intuitive + experience" of the elite decision-making model gradually ineffective, in the face of this situation, we should be good?

Market economy, in fact, is the asymmetric information intelligence economy. For example, I learned from large data sources where the best quality of raw materials procurement, price optimization? What are the competitive strategies of competitors? What kind of products do consumers like? How to arrange production can reduce the cost?...... In this way, I can get the advantages of raw material procurement, product design and production advantages and competitive strategy advantages, and so on. This actually solves the "information itself asymmetry" problem, is I know the market competitive intelligence information, and you may not know, thus I occupy the market competitive advantage position.

Yes, increasingly fierce market competition, so that enterprises in the technology innovation, production management, product design, marketing, external cooperation, industry competition, risk management, international trade, strategic decision-making and other fields are badly in need of large data information support. Large data has become an important asset for enterprises as well as oil and gold, and has become the fourth core competitiveness of enterprises after capital, technology and talents. Of course, through the current market launch of the hot large data industry information platform, enterprises can obtain the necessary basic information, that is, to solve the "information itself asymmetric" problem.

Then, how can large data intelligence make enterprise decision intelligent?

In the case of severe flooding in Thailand, Or a 8.7-magnitude earthquake occurred in a Japanese city in the Pacific Rim earthquake zone. Or an important link in the industrial chain, a significant change in the EU, or the European Union to further increase the sanctions against Russia, or the Crimean region, or regional wars, or meteorological images show a major drought in the northeast or the Don River basin or Mississippi R. Basin, or two of the world's top 500 companies merged or divided, or Major countries in the world to wage war ..., what are the industries, which industries, and which companies will be affected? and which stocks and which futures will fall? What are the investment opportunities and risks? Can you imagine if you didn't have a professional analyst who needed to make an immediate judgment when this scenario happened? How do you immediately make or get accurate judgments?

Yes, this is the problem of "cognitive asymmetry of intelligence information", is that I know the intelligence information "behind" The Deep intelligence information, it is easier to find the wealth opportunity and risk warning, and you may not know, thus I also occupy the market competition in the advantage of position, it is easier to succeed.

Of course, if you can actually implement the above scenario, believe that the production of news information and information will be subversive changes, believe that consumers of news information and information consumption will also have a fundamental change, or can predict a "processing report" consulting industry from the "destruction" is not far away.

Can all this really happen?

With the development of large data technology, everything is possible! You spectators, and the line and look, intelligence treasure may soon give you a surprise!

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