"Big Data" into bat competition commanding heights, information security is the key

Nowadays, "Big data" is an internet buzzword. In the increasingly developed Internet world, how to deal with a large amount of information resources has become an important topic of internet enterprises.

Recently, sponsored by Tencent Internet and Social Research Institute of the "Big Data Link Future" summit forum in Beijing. Tencent, a leading internet company, together with the University of Oxford, the Hong Kong University of Science and Technology, Renmin University of China, with a large number of data experts from around the world and government officials, business elites, industry experts, to the big data and the Internet, large data and social management, large data and legislation and other hot topics of in-depth discussion. A series of major moves by internet giants in large data areas have been linked to the recent development of big data that has become an important part of the Internet. In this era of information explosion, it is necessary to ignore the problem, and it will become the basic condition and success factor of the development of "big data".

Three big internet giants struggle to push data new moves

As a leader in the industry, the big internet giants with a keen sense of smell will obviously not miss the development opportunity of "big data". Just over the past week, Tencent, Alibaba, Baidu three major internet companies have launched a large data application based new products or new initiatives.

July 25, by Tencent Internet and Social Research Institute hosted the "Big Data Link Future" summit in Beijing. At the summit, Tencent's Social science research think-tank, Tencent's Internet and Social Studies Institute, was officially unveiled. At the same time, the Tencent Internet and Social Research Institute, the Oxford University Internet Institute, the Hong Kong University of Science and Technology NIE social Media Research Center formally announced the cooperation, in the future will be held each year the large Data Business Applications Summit Forum, make it the global data business and academia integration of the top Summit forum.

July 22, Alibaba announced in Shanghai, and BOC, China Merchants Bank, CCB and other 7 banks in depth cooperation for small and medium-sized enterprises to provide credit based on the network of unsecured loans, the highest credit limit of 10 million yuan. Ali, who started his business, opened up tens of thousands of of the platform's trading data to banks, reducing the cost of bank loans, and providing third-party guarantees for small and medium-sized enterprises that suffer from a lack of self credit.

July 23, Baidu and the Beijing municipal government work together, launched based on large data monitoring health management products "health cloud", through wearable equipment to measure blood pressure, heartbeat, body weight, body fat and other indicators and conduction to the back-end analysis of the disease treatment for early prevention, for the government to allocate medical resources to provide data support.

Giants focus on different areas

In fact, the major internet giants in the "Big Data" in the application of different areas, are in their own areas of expertise, "painting the Sheep." Through the increased investment in these areas, the future competition in the industry will be more intense, internet companies to use large data leading technology, or will make the industry face reshuffle.

Tencent chose to make a big fuss in its own social realm, working with prestigious schools at home and abroad to launch large data socialization studies and apply social data to all areas of society. At the end of the 2014 Brazil World Cup, Tencent on the basis of the massive data produced by the World Cup, with IBM's large data application technology, the introduction of accurate large data analysis, to obtain on the fan topic, fan type, fan personality analysis, such as a series of insights to achieve real-time data capture, analysis and presentation, Provide users with a more real-time sense of real information to create. In addition, Microsoft and Google to use social data to predict the results of the World Cup, but also the fans relish.

Ali uses his own in the business-to-business domain and the bank, the enterprise extensive cooperation superiority, unifies the Ali platform big Data and the credit system, provides the small and medium-sized enterprises with the unsecured credit loan. The entire loan model for Ali to provide a large number of data, bank wind control loans, and the most critical user data and wind control mode in fact, are in the hands of Ali, these valuable financial experience, are in the future for Ali's business paving the way. In addition, Alibaba, Cat, Taobao, Alipay, Ali financial data produced by the personal, business, commodity and financial integrity of the data chain, in the future can be converted into a large amount of data for the benefit.

Baidu Company uses cloud computing technology, in the health field, through wearable equipment to measure blood pressure, heartbeat, body weight, body fat and other indicators and conduction to back-end analysis feedback, change disease treatment for early prevention, for the government to allocate medical resources to provide data support. Google, the international search giant, is also pushing the big Data disease prevention Health program. The project is not limited to specific diseases, but rather uses a variety of new diagnostic tools to collect hundreds of different samples. Google will then use its vast computing power to look for "biometric labels" hidden in the information, helping medical researchers detect and prevent disease in advance.

"Big data" into competitive commanding heights, information security is the key

Today, "Big data" has become a popular technology and application in the Internet industry. But how to apply this technology well, so that the vast number of consumers benefit, corporate profits, become a common topic to discuss. In this respect, Tencent Cloud Platform department general manager Chen in the Summit forum said: "To do a good job of large data services, we first have to solve the problem of information security." ”

Indeed, with the rapid development of mobile interconnection, cloud computing and other technologies, no matter when and where, mobile phones and other web portals and ubiquitous sensors, and so on, will collect, store, use and share personal data, most of which are not known. Consumers use the Internet Platform services, but also for the Internet to provide personal information data. These data on the one hand to bring a lot of convenience, but on the other hand, because the data management still have loopholes, the vast amount of information can easily be monitored, stolen.

Big data is also disturbing as it exudes immeasurable commercial value. Information collection means more and more superb, convenient and covert, the protection of citizens ' personal information, both technical means and legal support are still insufficient. In the increasingly fierce "big data" competition, information security is the key to obtain the commanding heights of competition. Ensure the user information security, in order to make enterprise data applications have long-term development and security, so that enterprises and users to achieve a win.