Big data is a big opportunity for operators

"Big Data" is undoubtedly the most popular term in IT industry. According to IDC's forecasts, the data has been growing at a rate of 50%. However, the large data is not a simple problem of increasing data, the improvement of data has reached the condition that people use them, and the data are intelligently linked, and the new value is the real revelation of the big data.

For telecom operators, this "big data" is mainly a large number of user http://www.aliyun.com/zixun/aggregation/14312.html "> Behavior data." With the popularity of smartphones, operators will get more complete user behavior data, and whether the value of the data can be mined will determine whether operators can grasp the opportunities brought by large data.

Based on user behavior analysis, operators can do a lot, for example, through the user's mobile phone during the day and night location, you can know the user's job type, general income, where to live, and thus provide effective basis for precision marketing. Again, through the same road multiple users mobile phone speed can be judged at the time of the road, for congestion to make accurate warning.

At present, traditional operators are confronted with the competition of Internet manufacturers and need to be transformed urgently. What are some of the businesses that operators can do and internet makers can't do? almost nothing. So which businesses are easy for operators to do and Internet vendors are not easy to do? Operators in the hands of a large number of user behavior data is not the Internet manufacturers, even the long-term online business such as QQ, it is difficult to do like mobile phone communication signal as always online. What's more, every data generated by the user has to go through the operator's pipeline, the operator has the innate advantage in mastering the user's behavior.

In the face of the transformation of the most easily breakthrough direction, the three major operators of user data analysis is very important, whether the group or provincial companies are stepping up the construction of BI, BA and other intelligent analysis platform, in the technical aspects, operators are actively preparing. For operators, the difficulty is mainly in the system and operation mode. How do you use user behavior data to generate new business models?

How to accelerate the development and innovation of business? As Yang Jing, a Chinese mobile communications expert, said in Weibo: "Although the telecommunications operators have the natural conditions to analyze the user's behavior, the operators are based on the business development model of the infrastructure (capability and technology) upward (market demand) and the operators are traditionally constrained by the event-driven business architecture, It is difficult to produce direct market value so far. ”

So it seems that the most urgent task for telecom operators is to promote market-oriented, top-down development methodologies for the popularization of data-driven business architecture.

(Responsible editor: The good of the Legacy)