Big Data is a mine.

Big data is a hot hair hot word, as if anything can relate to big data, there are many companies take the so-called Big data hype. But Changhong's big data is not imagined out of thin air, but based on the needs of their own management and development to extend out a piece of business. For us, Changhong's "technical apes", they are a mine to be mined, meaning unlimited opportunities, but also unlimited challenges.

Data asset is a mine

It should be said that the basis of changhong large data is enterprise information management. From the earliest financial control began, and then to audit, human resources, Changhong in various business units have been built information systems. However, in recent years, enterprise information construction has gradually encountered bottlenecks.

Sometimes the data becomes a burden, the people do KPI for KPI, there is no effective means to measure the accuracy of the data to find the real problem. And as the corporate Internet process accelerates, we find that the flow of information in the original decentralized system is not up to the requirements. For example, when doing marketing, you may need some data from the research and Development Section; In other words, the original separation of information systems, need to be in the data level of a new fusion.

To this end, Changhong has been in data collection and collation and analysis has input. In June 2013 Changhong established the company cloud Services Division, in the cloud to do the implementation layer of the unified planning and construction, to a unified platform for data mining, analysis, display and open. Again to August 2013 Changhong and IBM, Evans Sea-Hui Technology Co., Ltd. and Mianyang branch to create the District Management Committee jointly built the Greater China's first large Data Competitiveness Analysis Center, explore the large data business model.

In fact, we have a more vivid picture of the idea of big data. Assuming that the data assets as a mine, Changhong's big Data team is just the mining circle up to watch, still do not know how much value the mine. The second level will be the first diggers with a certain level of excavation, know the value of these data, so began to try to do some digging, and even take it out to others to appreciate the analysis, the third level is more like geological exploration experts know how much valuable materials in the data mine, and even know how to use.

Changhong now at the level is to invite some data mining experts to assist us, to help us to the value of data mining out, but ultimately we hope that they can master the professional methods, tools, to provide the level of data services.

Big data will change the future of Changhong

In fact, large data on the internal already has a very obvious contribution.

On the one hand, the data collected by intelligent terminals will be analyzed and integrated for product iteration and industrial design adjustment, as well as to provide direction for product function upgrade. For example, the use of Chiq intelligent end-user and its operation, will form a series of data, the data will be automatically transmitted to the cloud platform, these data through collection, analysis, can form some data labels, accurately define the different aspects of user attributes, can eventually be used to guide the development and production of iterative products.

On the other hand, large data mining and analysis can provide an important reference for the manufacture of intelligent terminals. For example, in the past production lines, different types of intelligent terminals will be produced in a certain proportion of production efficiency is not maximized. And after the analysis of large data, we can adjust the product structure according to the user's demand, and distribute the production line rationally, not only reduce the inventory effectively, but also greatly improve the efficiency of the company.

From the external point of view, Changhong has tens users, the application of large data is also a major part of the new business model Changhong. There are already cases where intelligent diagnostics services and intelligent interactions are available.

The intelligent diagnosis is that we can follow up and analyze the actual running state of the intelligent terminal through the cloud, if the intelligent terminal goes wrong, we can know exactly where the problem is and solve the problem online in a short time. In the past, when the maintenance staff door-to-door, often appear door-to-door service many times can not solve the problem. Remember that there is a case, our maintenance staff before and after the total door-to-door service seven times, how to change things are not good, and finally found that the user is a software failure. In fact, as long as the software to upgrade the good, if the large data based on remote Assistance, not only to save costs, but more importantly, significantly improve the user experience.

There are also things that are being tried in intelligent interaction, especially on Chiq products. The typical example is the cooperation between Chiq air-conditioning and Sina. Initially our basic idea is to compare the indoor and outdoor temperature, humidity, air freshness, so as to prove to the user the efficacy of the end product, and then gradually realized that the outdoor sensor is already a real-time weather forecast, even more accurate than the meteorological Bureau of real-time weather forecasts. Sina bullish on this data, but also on this basis to establish a cooperation.

Of course, as I said before, big data is the key to Changhong's entire innovative business model. The future is difficult to predict, we hope to be able to complete the transition from the miners to exploration experts as soon as possible, to create a more colorful future.

(Author: Mianyang Science and Technology City Large Data Technology Co., Ltd. General manager, Sichuan Rainbow Letter Software Co., Ltd. Vice general manager Liu Dong)