Big Data is the O2O play.

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For traditional companies, online and offline data are held in the hands of different departments or companies. The Electronic Business Department's data basically to Arigindon and so on platform, the electric business department basically just grasps the user's order and so on simple information, but these are not really the data. Electronic Business platform after cloud computing to the data cube and business and other products sold to shopkeepers, as users and product category is increasing, the reliability of the electronic platform data is more and more strong. Electric business platform is also constantly open the user's full platform data, through the user in different stores consumption habits of the basic can judge the user's consumption capacity and consumption type (conservative, impulsive, etc.). These judges also provide a very accurate data support for the marketing of electric companies.

And offline data is also basically master online sales department, as well as some offline survey companies in the hands of questionnaires and other forms of implementation.

On the surface of the online data for the Enterprise electric business sector to provide a very good marketing support, and offline under the guidance of the business under the line shop, offline promotions and other aspects to provide theoretical support.

But is the value of such data to the merchant really that big?

Online offline data, many of the potential of data can not be excavated. If online purchase, such as the conversion into the offline consumer groups, can not monitor, tracking half of the users will suddenly disappear, there will be data fault. Conversely, offline users suddenly go online to spend, and the system will still be recorded as a new user online. So, when the offline data and online data matching is inevitable to be distorted.

This is no wonder, the usual lack of a unified platform to effectively integrate the two-platform data, but O2O is completely different.

O2O is essentially the line and line of the 2 in one, breaking the usual line under the absolute limit. There is no absolute line or line in the O2O world. Therefore, O2O is the first to achieve true consolidation data.

To describe the offline under the line to get through the state, we can also add: Online users through micro-letter or other mobile platform to enter the mall, through marketing incentives and technology to obtain the user's age, sex, the usual consumption habits and other data, And based on the above several dimensions can basically determine the user's consumption habits in order to effectively accurate marketing, in this part of the above, such as the electrical quotient without the essence. But the mobile internet has a very good function, lbs positioning, through the technology and marketing incentives to encourage users to share their addresses, when the address accumulation enough, the basic can be depicted in a specific street of the consumer population gathering place, and this data can be directly to the line to provide the store to open the data support. Here, the data of the mobile dealer is not only easy to online marketing, already under the influence line entity decision.

And for the offline, the user's signature and membership information can be directly connected with the line, matching each other. So can judge the user online under the habits of different, such as for clothing brands, online heavy price offline heavy experience can be based on the results of the data for the pendulum has guiding significance. In addition, the location of data and lbs can also get the habit of shopping in the region, such as a certain area of users online purchase and in other areas under the line, so can be targeted for marketing.

Micro-trust has a development platform, many development companies to open micro-mall, micro-station services, and the above data must be based on the development company server. But Tico that this kind of service is not very useful in addition to face engineering. For the enterprise data must be controllable, such as in the other server and do not say that data analysis is in place in the professional, there is no problem, and now after the replacement service providers also face the risk of data loss, which may also be the reason why many companies adopt this approach. For data security, offline data is also at risk. Everyone doesn't want to be the second company after Ctrip.

The above statement is only for the company's own micro-shop, and for Ali has been Beijing East is the urgent need to get through the line of data, settled business more users, according to data analysis can push each other consumer products. Yesterday asked Amoy point of the person in charge, unfortunately has not begun to do.