Big data like the beautiful "castles in the castle" internet giant figure what?

What's the big data? What does big data bring us?

Some people say: "The big data is what, the data has already had, from Taobao, Baidu, Tencent set up to have the data analysis, now change a word to change a" big "character, everybody in inside discuss of delight!"

Another person said: "Large data to the Internet large enterprises to increase the huge cost, circle the territory of the whole country put a huge data server base, even if the later data analysis can not do, so large land is also worth tens of billions of." ”

Others say: "There is gold in the big data, but we don't know what to do with the data analysis?"

And the big data exactly what, it can give users and enterprises what, why the big enterprises to the appeal of the importance of data. The southern weekend was a good explanation for the big data. Large data in fact the most core is not the ' number ', but the ' big ' and ' according to ', the so-called ' big ', refers to the accumulation of data to a certain level, and ' according to ', is to find out the arguments for business decision making reference. ”

In the author's opinion, the outbreak of the Internet, is not the data, lack of data analysis of the professional people, as well as the analysis of the data after the research and development, into a decision product manager. From the actual situation, in the Chinese market, large data applications are still in the early application and exploration period, and the concept of speculation, landing cases are not many. Large data application analysis of technological innovation and talent training of the two bottlenecks, if not effectively resolved, large data will become a seemingly beautiful "castles in the castle."

The top Internet companies that call for big data are vastly different in their use of data in different industries. But how this data is obtained, and how it is analyzed, and what ultimately brings us, is what we most want to know.

Baidu

Personally think, the earliest use of data to make money should be search engine enterprises, and Baidu is the first to obtain a cup of domestic search engine enterprises. Baidu's user data is naturally obtained from user search behavior.

People familiar with Baidu know that its main profit model bidding rankings and advertising Alliance, respectively, through the form of keywords in Baidu search engine platform for the promotion and through the crowd orientation, keyword orientation and other precise positioning methods, analysis of user behavior and Web site page content, The most competitive Baidu to promote the content of the site to the corresponding page. These two business is from the user search behavior data behavior analysis.

But both of these data are still on the surface of the data. In the case of the Search advertising consortium, this form of presentation is often a bit superfluous for those who have already browsed a product or have already reached a deal and repeat it to the user. But the real thorough data analysis should be the user buys this item, recommended is matches with the future user needs the commodity.

Of course, the future of Baidu is by no means limited to this, Baidu previously announced the opening of Baidu Cloud computing, large data and other core technical capabilities and search, community products in the user, traffic advantages. Last August 19, Baidu's investment in Shanxi Yangquan, the expected 2015 completion of the Cloud computing project started to start, the total investment of up to 4.7 billion yuan, set the largest Chinese Internet companies investment record.

Combined with cloud computing data will be integrated, follow-up to the data mining and further study. Just as the foreign search giant started launching the "Google Flu trend" as early as 2008, an instant Internet service for early warning of influenza. The system, which is based on data mining and analysis of flu-related keyword searches, creates corresponding flu charts and maps, now predicts influenza trends in more than 25 countries worldwide. Unfortunately, the "Google Flu trend" has not included China in its forecast, and Baidu can do the same thing to predict the current H7N9 of the epidemic.

This data prediction analysis is often faster than the national CDC. Users in the disease, often first through the search engine to find their own situation, a few days can not stand to go to the hospital, this time the search engine first obtained data, often more than the hospital forecast faster, Baidu Big data market prospect is huge.

Alibaba

In recent days Ali held media open day, Taobao Business Intelligence Department chief business intelligence officer Cheping also disclosed Ali Big data progress. In this regard, Ali Group chairman of the Board of directors proposed "platform, finance, data" three-step strategy is gradually clear up. After Ali group structure adjustment, the formation of small micro-financial services group, Ali Big data of the mysterious veil is also opened step by step.

Ali Group data Advantage is that users from search to browse, pay, forming a depth of the trading chain, where each node will produce a large number of data. And Alibaba is the annual turnover of trillions of China's largest E-commerce platform, currently has about 20,000 people, including nearly thousands of people engaged in data business work. From the data, the Nuggets Ali Group is in the must.

Unlike the search engine data, Ali, in addition to unregistered users browsing merchandise, Ali is basically through the registration of users to obtain data, and this data will ultimately analyze the data more accurate. Even if a three of people use the same computer to buy things, but the computer MAC address only one, from the user to buy different categories of things, can also analyze the relationship between users. And these data, Ali in addition to do precision push, through user search behavior and buying habits, but also can predict the fashion this year, clothing, cloth and so on.

At the same time, through the Taobao, Cat, Alipay and the user to do the system research, observe what they like to see the media, on what network, to "vividly" know what kind of people, and then recommend goods for users to buy. And this purchase behavior is predictable, but also help the cat, Taobao store to provide cargo delivery decision-making, commodity development strategy.

Ali for the data has been a preliminary application, such as the introduction of data cube, Poly Stone Tower and other products, the store can be provided by Ali the macro data analysis to make preliminary judgments, and some more refined user behavior this needs to be bought to Ali. If you buy a toothpaste today, you can predict the use of toothpaste cycle, such as toothpaste used after the precise push. In addition, the electronic business data late may be more platform fusion analysis, the formation of a large Electronic Business data alliance and so on.

Moreover, Ali Tian Cat is also full force mobile end, to create a "wireless Day Cat", The introduction of "Thousand Thousand Faces" mobile clients, users can choose their own preferences to select the home display brand, day cat will be personalized for different users to recommend. This is to promote mobile user payment behavior, another goal, Ali is also fully mining mobile data, personalized recommendations.

(Responsible editor: The good of the Legacy)