Big data makes fashion more fashion

May 14, 2014 China Fashion Index launch ceremony and the strategic cooperation of Baidu and Fashion Group conference held in Beijing. Houlibin, deputy dean of Baidu Marketing Research Institute, Vice President of Fashion Group, Mr. Zhang Yangzheng, marketing expert Shoming, BMW Greater China, Vice President Wu Yanyan, and other brand representatives and industry experts attended, Houlibin made "fusion and innovation" keynote speech. "As the world's largest Chinese search engine, Baidu has evolved from a simple search platform into a marketing platform that integrates human nature, life, technology and fashion," she said. Technology makes our fashion more pioneer, fashion makes our technology more sexy. The first strategic cooperation between Baidu and fashion Group will create unlimited possibilities and imaginary space. ”

Baidu and Fashion Media Group reach strategic cooperation

Baidu and fashion media cooperation is the collision between technology and fashion, but also large data and professional small data fusion and innovation. It is reported that Baidu will work with fashion groups in the fashion industry joint research projects. such as "fashion crowd insight", will first from the automotive, 3C Electronics, tourism, finance these four categories, the use of large data for fashion screening and insight analysis. For example, what is the status of white-collar Eliza life? Where is she? What kind of car does she have? What luxury do you crave? Baidu's big data and fashion media can quickly give answers.

Do the people who like Tesla prefer Armani or Versace? is summer, Tanabata or Valentine's Day in the category of perfume? How anxious is the competition between Channel and Tiffany? "Fashion industry research reports" from perfumes, watches, automobiles and other categories will output fashion indices in a variety of ways, such as cases, reports and lists. Baidu large data will be the 2014 China Fashion Index, one of the important data sources, in the fashion crowd classification, Fashion hot Topic inventory, brand single product search, fashion business search, designer heat search, city characteristics tag search and so on will provide adequate data support for the fashion index. In addition, the two sides will jointly hold industry celebrations, forums, salons, such as the December Fashion Summit, the 2014 Big Data Festival, such as Baidu.

As Houlibin said, "In this brand, media, consumer chain, for the brand value of the panorama analysis, line online under the multi-screen fashion media interaction, fashion crowd life form insight, Baidu and fashion media integration, promising." ”

Baidu Big data to the fashion industry to inject more data basis, but also to the fashion industry to bring more innovation possibilities. 20 years ago, fashion forecasts are usually published two times a year in the form of a thick publication, including fashion colors, patterns, profiles and so on, after the advent of the Internet in the 90 's, large publications were replaced by trend-forecasting sites such as WGSN and Stylesight. Fashion forecasts are becoming a technical work that requires large data to support intuitive judgment.

What will be the fashion trend for the next year? How did Tesla's car boom explode? Who does Chanel compete with Hermès? Houlibin, "will be the industry experience of fashion media grafting Baidu Big data prediction technology, used to predict fashion trends, research brand status, analysis of market situation, look forward to bring the industry marketing methods of profound innovation." ”