Big Data makes internet finance less abrupt

Why http://www.aliyun.com/zixun/aggregation/3518.html "> Internet companies can get so much trust from the previous customer experience to do well." I don't think, of course, that internet companies are doing so well from the perspective of technology, or the use of big data, but that they have the idea of a customer experience, and they value it.
The user experience of financial institutions should be graded, account balances more, experience should be better. And more of the general public? There seems to be not much user experience to speak of.
Large data is not only a technical dimension, but it reminds all participants of a problem in the Internet financial dream: the Customer experience. and the only solution to this problem, the dream can go longer.
Let's see what the big data can do in there.
Risk control issues. It just has to be solved whether the Internet company or financial institution opens up the dream. Of course there are policy risks, and the biggest risk is from each individual involved. Once the Internet finances, it means that all systems should be open to the general public, do you understand each and every one? Are you able to control the risks from them?
Product purchase and after-sale experience. About Precision marketing, pushing these, internet companies have done a good job, and each area is already doing exploration. But Internet finance, the core should be to achieve purchase, and this purchase process, after-sales service, also must be considered. Big data should work harder on these links.
Big data can do a lot of, each link, whether the Internet company to do finance, or financial institutions business Internet, each link should have large figures figure. Large data should be a way of doing business, not just technical tools.
Internet finance is the inevitable result of free competition in financial markets, and it is also a good product. But how to make this not individual behavior, but to form a very large market behavior, but also need a period of time to improve the policy and regulations, the participants to repair themselves. At the same time, what is needed is a lot of new ideas and new technologies from the IT community to address many of the risks and barriers to customers.