Big Data Marketing or you know me best

To achieve the goal of marketing, the first lesson is to find the customer's real needs, formulate the corresponding needs strategy to affect the production process. If we can fully tap the advantages of large data, and further combined with the wisdom of people, will dig out more potential demand, and then guide the market, open up a broader space for development

My mobile phone has a software application called "Today's headline". Recently, it sent me a news: Today's headline company Beijing Byte beat Technology received a C-round financing 100 million dollars.

Although the "Today headline" tweets are mostly of interest to me and are a good source of information, I'm still a bit surprised: it's just a new http://www.aliyun.com/zixun/aggregation/1923.html "> News client, business value so favored?

With a closer look, I realized why it often behaved so "understand me"! The original application will collect a large amount of information, through data mining analysis of the hot information, and more importantly, the recommendation engine will analyze the user's social network and reading behavior, intelligently recommend relatively accurate personalized information for users. Today's headline is a recommendation engine that wears a news coat.

The dissemination of news information to users is essentially the marketing of products and services. To achieve the goal of marketing, the first lesson is to find the customer's real needs, formulate the corresponding needs strategy to affect the production process. But for a long time, traditional media in mining customer real needs, the overall effect is general. The new "Today's headline" is making use of the technology of big data to make up the short board.

In fact, the use of large data to identify demand, in many commercial areas have applications, especially in the application of the electrical business started earlier. In the process of online shopping, many "you" behaviors are precipitated into valuable data. When you have more experience in online shopping, you will find that the products that the electric dealer recommends for you are more and more in line with your consumption demand. Not only that, compared to the traditional market research methods, people in the network behavior habits, is placed under the background of massive data, the overall credibility is much higher. With the continuous improvement of data mining technology, its discovery of the dominant demand function will play to the extreme.

From the point of view of marketing, it is the first level to satisfy the demand of the customers, and to meet the market demands. If we can fully tap the advantages of large data on the basis of further integration with the wisdom of people will be dug out more potential demand, and then guide the market, open up a broader space for development.