Big Data subversion of traditional film and television model industry insiders say that the reliable?

The screenwriter Wang She-jing, a different kind of handsome, never thought he would be red, and was red for writing scripts. In particular, with the Baidu platform "big data" artificial intelligence writers jointly set off the peak of the ratings. It can be said that she became China's big data and TV series after the first writer. At present, "not the same handsome" in the audience ratings at the same time the national market share ranked first. At the same time, the Central people's http://www.aliyun.com/zixun/aggregation/17573.html "> Radio Finance and Literature channel" Haiyang Live Show "section of Baidu and Hunan satellite TV series to create a follow-up report.

"In the past, it took about 1 or 2 years for a TV show to be filmed, and the audience's ideas were not judged from the premiere to the finale," he said. But now it is not the same, the TV drama cycle is getting shorter, and even can be taken as a side-shoot in the form of the big data is a good optimization scene. Chenzhi, general manager of Baidu's business marketing department, said: "Large data can reflect the content of people's interest in the plot, as well as the direction of development, this is the Big Data optimization script space: To show people what they want to see, especially these ideas are very real-time, warm." ”

The richest screenplay material: and 600 million of netizens brainstorming

At present, netizens can search the list of "not the same as the handsome" online interactive platform and the production side to get more interaction. Web site display based on the Baidu platform, 600 million netizens on the "not the same handsome" of various clicks and word-of-mouth behavior Big data. "This is actually a small condensed version of the Big data. Baidu Business Marketing department general manager Chenzhi talked about.

Wang She-jing a great deal of interest in this form: "It's equivalent to having thousands of writer assistants who can get more plot inspiration and planning based on big data." "It can be seen, the crowd portrait, search trends, search keyword search volume, the protagonist of interest mapping, word of mouth big data, plot trend analysis."

"I will be very concerned about the characteristics of the people in the play, as well as their interest in the plot, the role of the map." For example, we are very interested in the plot of Gaoshui ' Why Kill Dong ', and we will consider whether we can follow up and optimize it according to this. The most important thing is, Baidu Big data is real-time dynamic, can give us guidance at any time. "Wang She-jing said.

How to make "super ability" plot to play better?

For screenwriter Wang She-jing, millions of of netizens ' opinions do not create trouble for his creations, but, in her view, she can be more predictive of plot settings through big data, which means greater creative control, no longer worrying about a week later. For example, to become the main line of the "super Power" plot, large data on the audience is very concerned about the ghost of the Super power plot.

Baidu's big data show that users concerned about the heroine's keyword heat first is its own "super ability." "According to large data, we temporarily optimized the script, joined the female main light rain morning drama, so that for the entire play buried the biggest and most important foreshadowing, the audience will gradually find the heroine Dong affect all the ability of the handsome." "said Wang She-jing.

At the same time, large data also for the new plot to find a small actress. With the help of Baidu Big Data crowd portrait tool, the final insight dug out, "where is dad to 2" Cao's daughter Grace is the heroine's childhood image the most matching actor.

It turned out to be the first shot of success. The TV ratings reached a new peak the night after the plot was temporarily revised.

Future plans: Capture the male audience market

At the same time, large data also found that "not the same handsome" and other Idol love drama, its male netizens accounted for more than 48%, of which 60% of the male netizens are IT technology industry practitioners. Wang She-jing, a screenwriter, says that the focus of the next round of plot adjustment will be on the male audience in the big data.

"We think that this kind of search user sex composition, can remind the producer, the proper implantation male brand, will receive the good brand marketing effect." Baidu Business Marketing department general manager Chenzhi said.

Radio, the deputy Director of literary and artistic voice, "Haiyang live show" host Haiyang Hai also said he and his audience are very interested in large data: "I hope in the future in the broadcasting field we will have opportunities for cooperation." "He believes that the big data has become the screenwriter's clairvoyant, ears, will the netizen valuable information transmission, thus can keenly insight Netizen's wishes and the liking." "In the future, large data is not only for the writers, it will provide the scientific basis for the progress of the whole cultural and creative industry." "Haiyang said.

Whether it's a super power plot, or "Back from the Dead", Wang She-jing that large data for its bring more control of the creation of space, the integration of 600 million of netizens views and ideas, can write more close to the content of the atmosphere, to avoid strong personal color and experience, to do a real public Valentine's play.