Big Data Age: Analyzing the evolution of micro-blogging business model

What is large data (bigdata)? Wikipedia defines it as the phenomenon of the Internet: the growth and accumulation of user network behavior data by a company's day-to-day operations "grows so fast that it is difficult to navigate with existing database management tools, which are difficult to access, store, search, share, Analysis and visualization. IDC (Internet Data Center) data shows that now the total network data has reached 1.8 million PB (1p=2 50 times), and 90% is unstructured. The 2015 figure will reach 8 million PB.

The industry has summed up the large data age into 4 "V"--volume,variety,value,velocity (volume, diversity, low value density and SEC processing). Because all dimensions are expanding rapidly, the information explosion is affecting every enterprise and individual.

Behind such a huge number of data must be hidden in the vast number of social marketing opportunities, reach the user needs and precipitation user data has become a double threshold. But the advertisement enters the social age, needs to solve is not only the popularity question, but more will be "the Trust degree" and "the lovable degree".

Throughout the world, Amazon, as the front of the big Data age, offers a number of services to help companies collect, store, organize, analyze, and share data. Facebook is about to launch an ad-tracking function for its customers, creating an ad-for-profit system that allows marketers to link interactive metrics to a single Facebook ad campaign; Twitter is officially launching ad self-service to make a profit with a licensed, self-service advertising campaign. Amazon and Facebook and Twitter are no longer simple exposures, but based on a deep understanding of big data.

A social networking platform with billion-tier users can provide personalized, intelligent advertising push and service promotion services to the enterprise through the deconstruction of large data, which means seizing larger commercial space.

Analysis of the development of micro-blogging business model, the following are the breakthrough. First of all, in meeting the needs of enterprise customers on display, to realize the real social CRM in micro-blog, that is, the collection and management of the interest information of the real users; Let customers do not have to interpret the mass data: micro-bo background can be a large number of data visualization for the enterprise to build a good marketing platform, through the Micro-blog page personalized display, Content management, data analysis and other marketing functions, to achieve full value online marketing.

Second, through the transmission of price reduction, second kill and other functions, micro-BO platform can be a way of information dissemination, the business and consumers closely linked together. and the innovative social electric quotient model combined with the micro-blog interface, will open up new space for enterprise marketing imagination.

It is based on the understanding of large data and the grasp of social networks, internet companies are seeking the platform between the content, users, advertising full access. It is hoped that through the integration of the user relationship chain and the socialization of the network media, the advertising users can bring better precision socialization marketing effect and inspire the enthusiasm of the brand manufacturer's socialization marketing.

(Responsible editor: The good of the Legacy)