Big Data Revolution: A guide to the Information Age

In the past, they were a bunch of scattered data lying in different parts of the company. Today, Jack Ma, Robin Li, aged, these internet bosses, trying to get data to speak. Someone may have stepped into a puddle, someone might have dug a gold mine, but on the road to the Second decade of the 21st century, everyone would see the banner: "Welcome to the big Data age."

Digging Bokhary Data

Like a great gold mine, large data exudes an irresistible wealth, whether it is Alibaba group such as internet giant crocodile, or rented zhongguancun an office of the young Entrepreneurial youth, they are trying to taobao every single transaction, every customer's comments on such fragmentary data, mining business opportunities

Taobao's chief business intelligence officer, Cheping, does not look like a typical technical man, he is chubby, with a string of beads on his hand, and in addition to large data, Buddhist verse often blurted out. Due to the July 2012 Alibaba Group (hereinafter referred to as Ali Group) chief data Officer Lu extremely low-key, car products feel at some time became a talk about Ali group large data strategy "preacher."

In the past year, big data in Ali Group received unprecedented attention. In July 2012, Ali Group set up the chief Data Officer position (CDO), Lu to take the position to promote the "Data sharing platform" strategy. Then in September, during the network business Conference, Ali Group chairman of the Board of directors announced that, from January 1, 2013 onwards, the group will be restructured into platform, finance and data three major business.

Ali Group is currently one of China's largest Internet data "origin", because of its highly commercial value of a large number of real transaction data, it is also seen as the future of the most potential to become China's leading large data companies.

Although big data is already the world's hottest internet buzzword, there is still no precise definition. In China, the so-called big data, more refers to those who help businesses form business judgments, including, for example, the age and sex of QQ users, as well as the public comment on the taste of Quanjude roast duck, which can be a picture or text or video.

Around the large data production, collection, analysis of the industrial chain is forming, in this chain, not only Ali group, Google such a large company. With the opening of Internet oligopoly data, some startups that provide data collation and analysis are growing, and more and more people are starting to rush to the gold mine.

On the operations team or the technical team?

From the day Alibaba Group was founded, a lot of data was produced. Before and after 2003, Ma Yun said "data is important, the future of the world is the world of data", this sentence has been repeatedly stressed. But it is nearly one or two years since the real big data was actually made.

At the end of 2010, Alibaba Group chief human Resources Officer Pengley found at that time still pay treasure department work Cheping said, Ma Yun thought how to consider how to operate the data. Since then, the car has been doing data work.

At present, the large Taobao department (including Taobao, Cat and Amoy net) data department has about 100 people, including engineers (engineering development, data development), data product managers, analysts (decision Analysis Group, Business Analysis Group, data scientists) and so on. The general business E-commerce Company Data Center is about 20 people.

In Ali Group, the Wanghai is responsible for organizing data base construction, which is equivalent to building a large data "expressway", while Cheping is playing the role of "racing driver", the data for the specific analysis, to provide business units to understand the data products. Both teams were led by Alibaba Group Chief data Officer Lu.

"To find quality data", sometimes Pengley night 1 o'clock in the morning to see the data report, found that the error, 6:30 A.M. to Cheping call to point out. The car said, in this case, he "dare not give force?!" Later, the leader, including Ma Yun, gradually became accustomed to the data products provided by the regular car products.

Cheping told China Newsweek that if a company really wants to do big data well, big data must become a strategic level department directly led by the CEO. There have been many companies related to the owner of the car feel, large data departments should be placed in the operations team or technical team? On hearing this, the car feels like "These people are dead," and the companies that ask these questions don't really pay much attention to big data strategies.

If the data department is to improve its position within a sprawling enterprise, the most important thing is that the data products stimulate the decision and business sectors until they are adjusted to the front-end business.

This is exactly the Cheping of the data analyst. The last week of the month, the data analyst has an exam. If the analyst's point of view can appear in the monthly Business Analysis report, then the analyst's analysis is valuable. If an analyst's point of view can change the view of the business leadership when the report is presented to management, 3.75 points will be obtained. Further, if the analyst's point of view allows the company's leadership to accept, and eventually promote the relevant business adjustment, that is 4 points. 4 points is almost the highest score a general data analyst can get.

Not only Ali group, more and more domestic companies have been aware of the importance of large data.

July 2011, where the customer prudential products set up a data center, the person in charge of the original and old venture with the senior vice President Kang Xiaoyi. The first work of data center is to warping the dispersed data, the second step is to help the company to make internal control, and the third step is to provide decision support.

In an interview with China Newsweek on January 11, Jiang deliberately stressed that the data center has become a first-tier department. Aged once told Ginger, "Do not go." "Every time we open a business seminar, as soon as one hears someone say" you this data seems wrong ", not to wait for the old words, Kang Xiaoyi himself immediately" particularly fidgety to go out to call ", inquire about the situation.

In China's big data world, there is a saying, "If Ali and Tencent do not have big data, then China's big data industry is basically hopeless."

Tencent's advantage lies in mastering the QQ and micro-letter and other sharp weapons, but compared to Ali Group, Tencent's big data strategy started a little later, its data strategy department is currently responsible for the Cheping together with the data products "Huang Jinze" subordinates.

Baidu is thought to have contributed to the big data industry. However, Baidu can only crawl to search data, leading to its data in a lot of times lack of key identity information, belong to the data domain gold relatively less "lean", but given the huge amount of data generated by Baidu Daily, its potential can not be belittled.

(Responsible editor: The good of the Legacy)