Do not know when to start, mask fire up, but also in the micro-letter circle of friends, in the face of frequent brush screen of a variety of mask ads, many people at a loss. In fact, in countless circles of friends, micro-letter group, QQ group filled with "monthly income million", "water million" and so tempting cases spread, "sitting at home easy to move fingers can make money" is very exciting, micro-business seems to let people back to a decade ago Taobao entrepreneurial Golden age.
The so-called "micro-quotient", the rise of time is not long. The commercialization of micro-letters has always been the exploration of E-commerce, and micro-trust friends Circle has become a lot of young people to achieve the dream stage of rich. As a result, many people began to ponder in the micro-letter friends to sell things to earn some extra money, and recently in a variety of successful cases under the agitation to become blood.
We not only have a doubt, the early days of E-commerce is to book a start, and then Taobao to fashion online shopping become popular, and tens of thousands of friends of the circle of micro-business, why is the mask the most fire? So Hot friends Circle mask electric Business, the ultimate fate will do?
The market is big, mask savage growth profit prospect optimistic
Data show that the mask brand large and small in the past two years, the growth of 4 times times. Mask from a few years ago the efficacy of the product has become a skin care products, mask market volume is also increasing gradually, China's mask market size has reached about 10 billion yuan, is currently at an annual rate of about 30% growth. Mask in China's use of the population penetration rate has been close to 45%, beyond the South Korea, China's Taiwan region.
According to media reports, 20,012-year mask in the National cosmetics franchise store sales accounted for 7%, and mask market reached 13 billion yuan, and faster than 2.5 times times in the growth, is expected to 2015, the total market in mainland China will reach 30 billion yuan.
Austrian group data show that the domestic mask industry in these two years experienced a leap-type of barbaric growth, large and small mask brand two years grew 4 times times, the current market at least more than 300 mask brand.
More demand, white rich beauty Let a lot of people yearn
The mask market is so hot, it may benefit from China's bad weather quality and air pollution, but also benefit from the present people's longing for beauty and wealth.
One of them, women, including many boys, are in the beauty, and the United States and white, facial mask can maintain the skin, to achieve the effect of rejuvenation. The world is beauty, and white is a very important feature of beauty. Bai Fumi is a lot of ordinary girls in the pursuit of family. Therefore, the mask is easy to use, inexpensive and become a lot of people's first choice.
Second, a lot of the network of self-made micro-business stories make people's blood boiling, the most important thing is that these entrepreneurial stories are not all big rich expensive, often with a monthly income of 10,000 and so to make bait, so many young people think this is not a dream, is fully achievable in the immediate goal. So, many people began to mask the road.
Customer good, female is the main influence group of strong relationship
It is undeniable that the main user groups of the mask are women, but also young and beautiful women. This group is one of the three best business opportunities that the community recognizes as the easiest to "cheat".
Precisely, the micro-letter circle of friends, the female use rate is very high, many women are heavy brush friends circle users. Studies have shown that men and women differ in their choice of friends, and more men add "client" and "colleague" friends to the circle, women are more concerned about "close friends" and "loved ones", women use micro-letter emotional considerations more, for them, micro-letter more intimate, closer, so, this also has a more in-depth marketing function.
Since women are the main body of the consumer group of Mask, but also the active molecule of the micro-letter circle of friends, more importantly, the consumption of women is often influenced by the word-of-mouth of friends, and the three hit. Micro-letter friends in the circle of female consumers to build a mask consumption of word-of-mouth spread the environment, the mask naturally active up.
Easy to operate, can earn extra money while working
Mask is a low threshold, good marketing products, small inventory, transport portability, is very suitable for one side of the work side to earn extra money, especially in the acquaintance between the usual contacts in the logistics of the problem and pay the problem solved. So, the mask for a lot of people who are interested in relying on micro-letter to earn some money is indeed very appropriate.
In addition, the micro-trust friend Circle Marketing low-cost, software use free, the use of a variety of functions will not charge fees, the resulting Internet traffic by the network operators charged relatively low flow fees. If you need some advanced functions, may need to spend a little money, but the common grass root can be qinnengbuzhuo, through a number of skills and duplication of work to make up for marketing promotion technology gaps.
Earn more money, low investment, high returns, good money
Since 2014, the emergence of new micro-business platform for many young entrepreneurs are eager, because the micro-business platform for the entrepreneur's funds do not require too much, and do not need to pay a deposit, the general sales target is more familiar friends or netizens, which is the micro-business development so fast direct reason.
It is said that the investment conditions of XX mask is such: 500,000 can be used as a general agent. 100,000 can be used as a first-class agent, to the factory lowest price. 50,000 can be a level two agent, the price is higher than the general agent. Below also has the dealer: 1 boxes, 240 yuan each box; 12 boxes, 135 yuan per box, send the feeling to install 12 pieces, 36 boxes, 120 yuan per box, send the feeling to install 36 pieces, 60 boxes, 110 yuan per box, send the feeling to install 60 pieces, 100 boxes, 100 yuan per box, send the feeling to install 100 pieces. Take the dealer of XX mask, if you take 100 boxes, so you can enjoy 100 yuan per box price, then you go to sell, a box can earn 140 yuan, if you recruit dealers, a dealer and you bought 60 boxes, then you have 600 yuan of profit.
Small businesses are like selling tea eggs, quick turnover of the volume model is difficult to get through, so often on the product margin is very concerned about the hope that low input high returns, so they stare at the fast consumer goods and profiteering products, and female cosmetics are naturally preferred.
In female cosmetics, many products have formed a brand barrier, not easy to be ordinary young people, and the mask became the first choice.
There is a chance, there are no tigers in the mountains, monkeys call the King
In China, more than half of urban women maintain the habit of buying and using facial masks, media reported. At the same time, a variety of brand market competition vitality unusually alive. The survey found that a consumer face using the same brand is gradually decreasing, the development of the industry is moving towards specialization subdivision. In the domestic skin care market segments, the mask has become an important emerging market gap.
Cosmetic expert analysis, because the mask is different from other skin care category, but is a one-time consumer goods, the use of very high frequency, but the current market on the mask regardless of quality and price is not a good performance, good quality of the mask, the price is too high, ordinary consumers difficult to use, and the low price of the mask efficacy and bad Word-of-mouth, Thus did not form a benign mask market competition.
Therefore, the mask market has not yet formed enough to affect consumers to buy the choice of consumer brands, that is, consumers are still experiencing a variety of similar products, and do not have a certain intention of the product, which gives a lot of micro-business a grasp of the opportunity.
There is no tiger in the mountain, the monkey calls the king. Because the industry has no boss, we can calmly go to the product promotion, the mask became the most pet of the micro-business.
Big mess, Mask micro-business hot behind the hidden crisis
Although we see a lot of people in the micro-letter circle of friends selling mask, but have their own brand is not much, mainly small, and more people are just a brand agent after the deputy. Thus, the mask micro-business has been a serious crisis.
First, a lot of people in order to sell, frequent brush screen or send a message to friends, resulting in a lot of friends tired, it is easy to be friends to shield, since then oneself in the circle of friends, not only the business has not been made, friends have not done.
Second, most of the Friends of the circle of sellers are unlicensed unlicensed operation, their purchase also lack of channel monitoring, the quality of goods is not guaranteed, so the probability of a product problem is very large, if the product quality is a big problem, will affect the purchase of their own products, the interests of friends, thus causing a dispute loss of friendship and outweigh the gains.
Third, the threshold of the micro-business is very low, the overall supply chain control capacity is very poor, once the layer of cooperation in the process of fraud, even the ability to recover justice, so the micro-business business case may surge.
Four, because of the concealment of friends and the spread of small areas, but also because of the characteristics of the cooperation between friends, the sale of friends is easy to be illegal MLM stare, if here only pay attention to commercial interests, it is likely to let a lot of micro-commerce inadvertently into MLM traps.
Micro-business is to give a lot of young people a chance, the mask is to let the micro-traders caught easy to start the money tool, but all the micro-dealers should remember, the gentleman love Money, take the Youdao, those small profits far less than friends of gold-like friendship. Micro-business of the favorite, it should be not a person to see the Mask of love, but people love the mask can really bring comfort and health to friends.