Big mouth: From naked industrial parameters to romantic

In the last two years, who are the three most-watched people in Huawei? The first is still Huawei's brain central Ren, his every move, his genius are regarded as Huawei's mapping information, and the industry read the pieces, a large version. Second is to rely on a casual press conference, a magnificent photo and a full of gossip article on the Meng Zhou, the reason presumably everyone is very clear. As for the third place is not Yafang, nor is it the rotating CEO of Huawei, but this period to write the protagonist, by Micro Bo fan watching the Huawei Terminal Chairman Yu, the name of its Yue, Yu Big mouth. Why write Yu? I went to the press conference last week to take part in Huawei's electric quotient 3. Yu as Chairman of the speech, and this speech also changed the style of the past, not to talk about the naked industrial parameters, but talk about life, talk about the sex, this let me a bit of an accident, recalled the past few years and Yu's contacts and from his performance, We can see a little change in Huawei Terminal, it is worth us to think about. The ignorance of the Fearless 2011 Spring Festival After a few days to go to Barcelona to participate in the annual MWC, this time the biggest harvest is with the new Huawei Terminal Chairman Yu a deep communication, at this conference, Yu for the first time in the media revealed Huawei's future 10 years of vision planning goals ( From the terminal strategy to look at Huawei's transition target, that is, we are all very clear three business plate division and each plate business is to break through the 30 billion dollar revenue expectations, 2020 total marketing volume over hundreds of billions of dollars in the grand goal. But the most talked about is not Huawei's own planning, but the gongchenglvede of Huawei's wireless business in Europe. Yu talked a lot about his experience of leading the Huawei Wireless team in Europe to expand the land. And in the follow-up communication, Huawei Terminal has been a number of senior executives have talked to me about the same topic, it's just that everyone's role is different, some from the soldiers, some from the general, but everyone sends me the same message that Huawei can be in Europe, overseas, in a competitive environment like the forest, The Huawei wireless service from zero to the world second, the cowhide is not blown, it is a shot out of a knife. Because of such a kind of emboldened, Yu and Huawei terminals from the wireless team transferred from the top and the soldiers believe that as long as the effort to put the wireless, whether you are Apple or Samsung, Huawei has beyond your ability and confidence. So, whether it is to enter the enterprise network or into the consumer electronics market, Huawei with an ignorant fearless attitude (that is, play!) ), in the spirit of a market that has not been taken over. So we see the changes in Huawei's terminals over the next two years, from the stunning P1 to the P6 of the year, from the Glory 4 to the Glory 3, from $4.5 billion in 2010 to $7.5 billion in 2012 ... However, there is clearly a big gap between Huawei's status in the industry and its reputation in the eyes of consumers and Huawei's vision, especially in 2020, when it wants to surpass 300Billion, there seems to be too many roads to go, even if it is still to be seen. Recently in the circle of a bunch of people in the restaurant to say, thank Huawei Terminal to everyone's opportunity! I never doubted Huawei's innovation and hard work, but whether the successful experience of communications could become a panacea for new areas, and it is clear that it has to be tested, especially in a more personalized and rapidly changing field. Let's take a look at some of the performance of Old Yu after taking office. The word "industrial parameter" in the field of industrial parameters, in the area of communications, may be the number of standards and stark network parameters, I have been in this business for almost 15 years, every time with the engineers to talk about the various technical details of communications, but also a headache, not to mention such as simulation, network regulation, network optimization, such as more boring things. In the case of Huawei, no matter how you innovate in the field of communications, the standard and parameters are immutable, and in such an environment, parametric theory can easily influence your perception of other areas. I remember in 2012 CES, I took two non-communications industry reporters to interview the Old Yu, the results of a serial cannon, a breath said no less than 10 industry first and dozens of industrial parameters, heard two reporters speechless, trance. For the parameters of the obsession in the old Yu Weibo and the actual work is also quite prominent, this point, the old Yu is a bit of jobs's feeling, it is no wonder that the industry also called Old Yu for Yubus. Lao Yu often announces some product parameters and ideas on Weibo to convey some kind of expectation and pressure to the interior. In fact, many of the old Yu's ideas have indeed been resisted within the Huawei Terminal, making many product ideas ultimately not achieved. This also illustrates the difference between Apple and Huawei culture. And let the industry the most touching is the old Yu tired of saying "thin" this idea, the old Yu this three years almost every year to create a world's most "thin" mobile phone, according to the Old Yu's saying, "1mm is the competitiveness of enterprises." The result from P1 to P6, always take this a few millimeters of things, said that everyone's ears up cocoon. Ask, you "thin" still Can "thin" Durex! As a result, a record of less than 3 months, was broken by others. Recently, when I got the step high vivo X3, its thickness is only 5.75mm, I think, the old Yu will also break this record? Vivo X3 's record was only 2 months ahead of what Huawei P6 called 6.18mm. In addition to the thin, the camera also has no spell, who can spell Nokia it! Speaking of size, who can spell the Samsung, I took all the dimensions to see how you say. And the nuclear number, who can spell Samsung and MediaTek, take 8 nuclear said, you or not with it. Instead of looking at the Apple, it seems that no one is relying on an industrial parameter, the most to publicize the characteristics of its products, but Apple is still apple, even if we sing, the money also make money, the development according to development. Think about the root of the problem? Previously, the old Yu and operators directly deal with operatorsPeople are professionals, everyone professional to the professional, said are the standards, said are parameters, especially when bidding, in addition to quotations, that is the naked technology than the right, there is no good to discuss, as for delivery and services, such as links that are something. However, the consumer market is ordinary people, even if the information is now developed, a variety of vertical media to say the marvellous, but the vast majority of users of mobile phone demand is not depend on what technical parameters to determine, but the price, appearance, feel, brand and industry reputation, etc. to decide. In my words, mobile phone hardware is just a shell, a good experience is the soul! And how to say these Wu Fan, obviously is not an easy thing. This point from Huawei before the manipulation of P1/P2, D1/D2 and other models can be seen. But abandoning the stark industrial parameters clearly requires a process in which Huawei has gradually seen some new shadows on handsets such as P6 and mobile phones, giving me a bit of anticipation for Huawei's terminals. Romantic is true P6 there is a slogan called "Beauty is an attitude", I think this is a great progress for Huawei, she divorced from the kind of naked parameters of propaganda, but with life together. In subsequent operations, however, these are almost completely forgotten. Visible, can not only change the old Yu, not just planning team, but also to change the culture of Huawei Terminal, Huawei is the end of all the thinking. In the last week's Glory 3 release, combined with the characteristics of the phone, the old Yu is rarely a case of the fun and longing for life, for workaholic old Yu Lai said that the pastoral life always seem strange, and slightly jerky. This had to remind me of the electric quotient of the "pastoral dream" of Ren. (Electricity quotient: Ren's pastoral dream or genius?) It can be said that, from these two machines, including the previous mate can be seen, Huawei Terminal finally a bit of romantic feeling, of course, still just feel, not to that kind of addiction, passion burning. You know, mobile phone is one of the communication products, but is divided into consumer electronics products, fully explain its relationship with consumers more intimate, this and communication network, although also directly related to consumers, but the correlation is completely different, so pay attention to the consumer's life attribute, want is this kind of romantic feeling. I have written such a micro-blog to describe my mobile phone: "I hope my mobile phone can perceive and control my everything, family,health,think,work,money,friend,play ... future mobile phones, Is my another wife, you deserve to have and put in. " And to put these embodied in the mobile phone, reflected in your brand, embodied in your manipulation, obviously not overnight can be achieved. This is especially difficult for Huawei, a device supplier who has been in the market for so long. But, thankfully, we see a change in old Yu, though these changes are from failureOf the trader, is from the vast number of fans of the words and deeds and words, but the change has begun, so I am optimistic about the old Yu, also optimistic about the future of Huawei Terminal. Finally, to say, the end of the old is a very fucked up rumors, it will be very stupid idea!