Big platform C2B detonate human commercial deal "nuclear"

C2B nuke Bikini Island test explosion

Bikini Island (Bikini Island) is a Fort Reef in the northern tip of Marshall Islands. July 25, 1945, the first U.S. atomic bomb in the Pacific's Bikini Atoll successfully tested. The symbol of the human war mode from cold weapons to the heat weapon of the weapons of mass destruction, the transformation of human beings into the thermonuclear era.

On September 27, 2012, the cat United Haier launched a network of customized LCD TVs. Haier commander in chief LCD TV using custom, and then the way to advance the deposit. Custom stage through the day cat Electrical city, Haier Mall, the chief official website three platform, 8 days by 1 million netizens vote, on 6 customization points, including television size, borders, sharpness, energy consumption, color, interface to vote, and then according to the results of the vote scheduled production, and in the days of the cat and the Platform for pre-sale. After only 48 hours on the sales of 24-inch LCD 3000 units, 46-inch LCD 2000 units, 39-inch LCD 5000 units A total of 10,000 units, which is equivalent to a solid electrical retail chain sales for half a year! The day cat and Haier jointly launched the custom LCD TV activities, such as the bikini 67 years ago, a nuclear explosion, foreshadowed by consumer demand-driven, through the network platform to achieve the interaction between supply and demand C2b thermonuclear era. A new business transaction game begins in human history!

Day Cat 2012 "Double 11" C2B Nuclear Combat drill

The cat and the public are all from Haier's custom TV activities to obtain a major inspiration, it is not an isolated event, but a network of retail with a general law of business logic, and decided to borrow "double 11 shopping Carnival" to carry out a more large-scale practical practice.

The cat decided to set up a pre-sale platform, work out the rules of pre-sale game. The rules stipulate that consumers can buy goods by landing on the pre-sale platform and then pay the end payment, and the pre-sale commodities include the scarce goods, the collection of commodities and the goods tailored to the consumers ' individuality. The consumer may advance the deposit, in "Double 11" the day pays the balance.

Day Cat pre-sale platform selected in the "Double 11 shopping carnival" half a month ago October 15, officially online operation. This time node choice is painstaking, this is not only for the pre-sale for large-scale combat drills, but also for the "double 11" big promotion for preheating and cumulative turnover. The results were as expected, nearly thousands of brand-name business group wading pre-sale, pre-sale products almost cover all categories. In just half a month, the pre-sale platform early detonated "double 11 shopping carnival."

15th pre-sale platform on the day, a large number of limited pre-sale products including many top domestic and foreign luxury goods have come to the back, including the global counters need to be 2-3 years ahead of schedule to take delivery, Asia's only one by one love Hermès (Hermes) Ms. Platinum Hand bag, Tiger Woods Signature Limited edition wrist watch, Gucci Gucci Women's sunglasses, one of the three Belgian chocolate Leonidas handmade brand, chocoolate style men's down jacket, Chanel Wallet on a chain black sheepskin chain hand bag, silver double "C" logo luxury lady's ear nails, Donga Gelatin Limited edition, 53 Degrees Maotai Kowloon Calligraphy 30. Other pre-sale points such as apparel, investment gold, home building materials, life, home appliances digital Most of the collection of pre-sale-oriented.

Personalized custom-made merchandise pre-sale by the consumer's pursuit. Taiping Bird Four sets of a predetermined volume of more than 30,000 pieces, nine pastoral flowers are close to thousands of people, organic rice floral new meters of the predetermined amount of nearly 100,000 kg ... All create a stunning sales performance. The cat and the public merchants in 2012 "Double A net to buy Carnival" c2b large-scale nuclear weapons practice to achieve great success.

C2B's past life and body

Pre-electronic Commerce era supply and demand solution

From thousands of years ago, the beginning of the commercial Transactions of mankind, always accompanied by the supply and sales of contradictions and conflicts, or for greater than the sales, or the sale is greater than the supply, or there is no sales, or sales are not available. This raises huge business risks and is accompanied by a huge waste of resources in the configuration process. Human beings have always dreamed that there is a business model and tools that can really solve the conflict between supply and marketing. To this end, human beings carried out a series of e-commerce exploration, including a variety of market demand surveys and market demand forecasts, as well as with the scientific and technological progress of various forecasting models. But these surveys are either time-consuming, laborious, ineffective, or Jingjian, or vague, "probably", "probable", "about", "maybe", "between" and so on, as common words in these predictions.

As in the 80 's, Coca-Cola in the United States faced a loss of competition, market sales have been far behind the Pepsi-Cola beyond, and the other sugary cola Diet Coke market share is also rising, directly threatened Coca-Cola market position. After consumer testing, Coca-Cola attributed all this to its rivals ' sweeter formulations. So, in 1985, The Coca-Cola Company made a decision to emulate its rivals, change the "mistake", launch a new, sweeter cola, and stop the traditional Coca-Cola production in the days to come, in case two products kill each other. In fact, Coca-Cola has passed tens of thousands of consumer tests before pushing New Coke, and then based on the results of a reasoned test to launch a new cola that would cater to consumers ' tastes. But this behavior angered the consumers who could not buy the traditional Coca-Cola. New Cola temporarily became the target, short-lived products, the consumer unanimously resisted. The Coca-Cola Company had to alter its original production. The Coca-Cola Company's new product investigation and launch suffered a terrible failure and lost huge sums of money.

Similarly, in China, when determining the amount of gold and silver coins issued, it is sometimes used on an on-demand quota method. The use of this approach is mainly in the Distributor to determine the circulation, that is, the dealer statistics of the jurisdiction or the number of enterprises, and then reported, and must pay a certain proportion of the margin, and finally after a simple weighted summary, and on this basis on the floating 3%~5%, the final determination of circulation. This is the method used in the 50 anniversary gold and silver commemorative coins issued in 1999.

Therefore, whether in the United States or China, the former E-commerce era because there is no electricity platform to use Internet tools to collect and analyze user data, and the production, distribution and other links to supply chain coordination, its investigation and prediction are high cost, inefficient, and is vague, not real-time, itself also contains huge risks. Whether it is discovering and confirming the individual needs of consumers, interacting with consumers in the process of customization, or achieving a balance between cost, quality and speed, all this makes managers feel a deep headache. And consumers limited to the lack of professional knowledge, as well as with the enterprise interaction channel inconvenience, it is also difficult to quickly, easily and deeply participate in the customization process. Because between the manufacturer and the consumer, lies the intricate wholesaler, the retailer, the signal in the layer passes unceasingly is distorted and decays. The gap between consumer demand, research data and enterprise decision-making is often very large. The cost is either low efficiency and uncontrollable quality, or high price.

Supply and demand C2B solution in e-commerce era

C2B is a business model that drives manufacturers to networked large-scale collaborative production in a way that is based on the Internet and cloud computing platform to aggregate consumer fragmented personalized requirements.

C2B reverse E-commerce to aggregate consumer demand (demand aggregator)-oriented, instead of the traditional "converged supplier" of shopping malls. C2B leverages the characteristics of the Internet to aggregate dispersed consumers and their purchasing needs, forming a large order similar to the group purchase. In the procurement process, the number of advantages with the manufacturer price negotiations, to obtain the most favorable discount. In the supply and marketing relationship, C2B will be a huge popularity and user resources (customer) into the Enterprise (Business) products and brand attention, into the urgent needs of the enterprise marketing value, and from the user's point of view, through effective integration and planning, change the enterprise marketing content and form, Able to achieve accurate marketing. First, the enterprise is more controllable to the marketing object. Table now: For some kind of specific network activity, its aggregation is often mainly a certain type of people, and enterprises according to their own products and brand characteristics, in the process of marketing, marketing methods or forms of choice, so as to form the depth of communication and communication with the user, and the main body of the network activities to achieve higher consistency, Consolidate and enhance the influence of corporate brand on old customers, attract new customers.

C2B demand aggregation form scale and persistence, facing the fragmentation of "time" and "geographical requirement", we must use the corresponding means to form the business model. Before the popularization of the Internet, it is difficult for any enterprise to truly meet the personalized needs of mass consumers. It was not until the 21st century that the booming Internet and cloud computing finally created a huge business platform for personalized demand to show, aggregate and implement. As one after another link is "Internet", that is, the links involved parties can share important business data in real time through the Internet, thus greatly improving the efficiency of business synergy and decision-making, consumer-centric C2B mode has more and more solid support. On the basis of Internet, the supply chain platform, which can launch large-scale real-time collaboration, completes the social division of Labor and synergy with the consumer as the center.

C2B Revolutionary is that it will be the main power of goods and the right to the first, from the manufacturer to the consumer. For a long time not satisfied with both the supply and demand, and even mutual opposition between the production and elimination of both sides, finally began to try to appreciate each other. As a result, C2B is seen as a close-perfect trading model.

C2B Game Rules

Potential risk and precaution of C2B presale

C2B must have C, 2 and B tripartite participation. The C2B process is: Manufacturer B Request for C demand information advertising → manufacturer b official release request for C demand Questionnaire →c in a period of time internal line to manufacturer b feedback demand questionnaire → manufacturer B Summary analysis c demand information → development design modification products → manufacturer B Submit product report to C →c demand confirmation and payment of deposit → factory B organization modularization Flexible production →c payment balance → supplier B supply chain distribution →C sign and feedback the use of advice. From this process can be found that the electric business platform is one of the 2, there is no electric business platform as a link between C and B and intermediary, there is no deposit, the need can not be locked, and by the Third-party Payment tool on the deposit and the entire provision of credit guarantee services, C2B is impossible to achieve. If the risk of removing the intermediary of the electric platform 2,c and B direct docking, the risks will be very large. such as the article before the Haier commander in chief LCD TV customization, but also only choose in the days of the cat electrical city, Haier Mall, the chief official website three platform to vote, but the pre-sale (the core is to pay the deposit) only in the days of the cat and a cost-effective platform.

Small electric business platform to carry out C2B risk. First of all, the C2B model because of the fragmentation of the needs of individual demand, objectively requires a large amount of consumers to make a convergence of customer base. Otherwise, in the convergence of a small number of consumers, it will not reach the scale effect of convergence. Therefore, the C2B model can only be launched by a large platform with large customer resources. Second, c in the questionnaire to participate in the download, submission process, due to time, such as massive customers in a certain period of concentration influx, will lead to small electric business platform due to lack of system redundancy and the Web site to open slow, blocked, crash and even the collapse of the system and other serious consequences. Therefore, the C2B mode can only be a large number of system redundancy, technology mature and stable large electric platform can be launched.

Need to set the number of online, otherwise will cause manufacturers can not meet the overall performance risk of large areas. First of all, the manufacturer in a certain period of time has a maximum design capacity, in the sales of course, manufacturers would like to see is in short supply, or even crazy sales, but such as the convergence of the electric business platform of the "debris demand" in a period beyond its maximum capacity and supply chain distribution limit, Will cause the merchant to be unable on time full performance risk large area appears. Secondly, due to fluctuations in the price of raw materials and parts, it is also necessary to set a limit for the quantity of supply in several time periods. To take advantage of price fluctuation to obtain profit by avoiding market risk. Therefore, the manufacturers set C2B sales line is required.

"Management standard" of the day-cat pre-sale

C2B is to detonate the human commercial transaction "nuclear bombs", but the human play nuclear must have the rules of the game, otherwise, this "nuclear bomb" not only can not benefit mankind, but will on the platform, business and human cause of extinction. To this end, the cat in the pre-sale channel officially launched after the "Day Cat pre-sale channel management norms."

"Management Norms" total five chapters nine, from the "purpose and basis", "Scope of application" wait until including sellers and buyers "Day cat Pre-sale Users", by the deposit and the end of the two parts of the "pre-sale commodity prices" and ladder price, not ladder price two kinds of pricing forms.

Cat "Management norms" set the terms of access, the provisions entered the pre-sale business must comply with the "cat marketing activities of the benchmark rules", and the cat was invited to take the initiative and through the Cat audit passed, this is conducive to prevent bad business entry, but also conducive to control the number of pre-sale and pre-sale commodity category competition

But the cat "management norms" in only the third through the bulk aggregation personalized demand, manufacturers through flexible production, so that consumers with the same price to buy more favorite goods "personalized pre-sale" is the real meaning of the c2b. And the front two "rare Pre-sale" and "collection of pre-sale" more like the past group purchase mode of Evolution version, just integrated the "second kill" + "buy" + "VIP Marketing" + "brand Marketing" + "segmented payment" mode.

Conclusion: In the industrial era, the manufacturer-centric mode of the consumer is being gradually replaced by the C2B mode of the information age. In the history of human business development, the emergence of C2B model is an unprecedented event. It is not a fleeting spray, but a giant ocean current that shapes the global business climate. Whether this wave can change the power between the user and the enterprise, no one knows, perhaps 5 years, 10, or even longer. The ability to grasp this trend will determine who is the future business leader.