Blink: An acquaintance with video message mainly IM class products

Absrtact: At the end of March this year, Schkeven in an interview with 36 Krypton WISE Talk that his next product would not be in the music world based on the current state of the domestic music industry. 4 months later, he shared with me his latest project Blink at the 36 Krypton Office. In short,

At the end of March this year, Schkeven in an interview with 36 Krypton WISE Talk that his next product would not be in the music world based on the current state of the domestic music industry. 4 months later, he shared with me his latest project Blink at the 36 Krypton Office.

In simple terms, Blink is a video messages mainly acquaintances IM products, with a lot of emerging chat tools want to rob the stranger left the social sites, Blink aimed at is already very mature and in China by the micro-letter-led IM market, with Schkeven own words are: " We want to cut a little letter cake. ”

Origin

If you can't do what you love, do something exciting! "Schkeven said.

The exciting thing he refers to is "how to make people's lives more interesting and to do something that can change the way people live their lives." Based on this idea, decided to do a social class products, and social products in Schkeven view, the most fundamental of the two points:

The communication tool of a stranger's social acquaintance for the purpose of the cannon, that IM

The first team is not interested in the 2nd thing to do, in the face of the huge micro-letter, to do:

Micro-letter can not be a micro-letter will not be able to do cakes how to cut?

This comes from an article I wrote one months ago, "Instagram and Snapchat: From the end" to "alive", the article said:

Instagram and Facebook, and even a lot of social products that can leave a mark, are, to some extent, a "vanity tool", and the moments they record are decorated and pondered. And the emerging Slingshot, Snapchat and so on after reading that burning type of fiery, in my opinion, is also a kind from "end" to "alive" change.

How many photos are worth saving in a lifetime? I guess that's worth preserving, just like the Instagram on the photos, other wacky self-portraits, or simply tell each other where you are, what you see, or record what you see as interesting, but not quite suitable for public photos, are more suitable for "Burn after", you do not need to save, But you need to take a picture and send a message. Instagram, Facebook information is more, and Slingshot, Snapchat information, more casual, more real.

Snapchat after the reading of burning properties, now has become a lot of products of the basic attributes, at present, most of the products are stressed after reading that the protection of the user's privacy, and did not emphasize the "after the burn" property will we from "live" into "lightweight alive" state, the latter, In my opinion is the Snapchat, but also after reading that burning really can be a great heat of the essential reasons.

"We read this article when we were doing blink, it is very consistent with the concept of blink, we hope that blink can be from" end "to" alive "to the extreme, the daily life of large pieces of fragmented, lightweight, pressure-free information exchange time amplification, the trivial life of the debris information moved to the line. "Schkeven said.

Micro-letter development to the present, the tools used to communicate more and more powerful, used in the work scene of time is also increasing, the use of the process is rarely called "fun." Similar to Ishin, exchanges and other products, most of the user group, sound quality level of the fuss, there is no essential difference. Under such a background, it might be a good opportunity to make a product that meets the needs of young people to "light" their living conditions (simplicity, ease of use, speed, fun, stress-free) and move their online spam-sharing scenarios online. Here the information of garbage fragmentation means that there is no preservation meaning, indicating real life status, without careful processing, it emphasizes fast, simple and efficient fragmented information flow, such as sending a friend a wild cat on the road, taking a short video in a KTV.

This information of rubbish fragmentation fills up a chunk of time in life, similar to Blink this can host such content, while in the UI and UE can be simple, easy to use, fast, fun, there will be an opportunity to split IM, divided into "End" IM and "lightweight lifestyle alive" IM two block, Micro-letters meet the needs of the former, Blink products to meet the latter's needs--a piece of cake for the micro-letter.

Blink is currently in the beta period, is expected to be the next comprehensive platform on the line, here temporarily do not start to elaborate. Schkeven in the chat is very interesting, he said IM has been to the scene and speed of two direction evolution, from letters, text, MMS, to send faster voice and video direct chat, remove work attributes of the exchange, users of the speed and the scene of the exchange needs more and more intense. In these two aspects, Blink compared to the speed of the Taptalk, its advantage is that it gives users a simple time to edit information, one user can add voice/graffiti and other interesting content, and secondly can reduce the most efficient and the high error rate of operation; compared to Slingshot,blink More emphasis on the scene, you can be based on the same photo/video, to discuss with the contact person, there will be no slingshot use when one time always chasing the oppression of a scene.

Blink development time of only one months, has been at the end of May this year to obtain innovative workshops near 10 million Yuan Angel round investment, the team is currently 7 people, 3 people from the Jing.fm team.

Interested friends can send emails to shijiehexin#qq.com for a beta.