Blog Sleep micro-bo cool, light blog to grab a bit

February 29, the domestic first group of individuals founded the blog website "Min Think" officially closed. A few days ago, Dot network for this dedicated to provide a blog moving tools, the mins bloggers have moved to point Network this emerging light blog platform.

Mins Blog Closure is not accidental, dot dot net "looting" also represents the rise of light blog power. Blog in China after a decade of the road, ups and downs, into a state of slumber. Weibo has also begun to cool after two years of exuberance. At this time, a new face light blog quietly brewing another wave of waves.

Blog Sleeping Micro Bo Cooling

Mins Blog's closure is not accidental. Ten years ago, China began the tide of blog, but also made the blog China, such as a group of start-up companies, but the user's enthusiasm for the blog has not been maintained for a long time, investors "faithless" came faster. A group of entrepreneurial blog sites are either closed or barely maintained. Microsoft announced in 2011 that it would stop running its blog, Windows Live space. Sina Sohu and other portals, although the blog has been hot for a while, but at present is also in the awkward position of the edge business. At that time, Sina Sohu in order to rob the blog has launched moving tools to dig horns of the incident has been forgotten.

"Many bloggers lack integration, interaction and feedback mechanisms for massive users," he said. Topaz, vice president of Renren, believes that this form of blogging is only at the beginning of Web2.0 and is no longer suitable for users ' interests. Dot Dot Network CEO Xu Chang The decline of the blog to boil down, "in the past eight or nine years, the blog product has not changed, and the user behavior habits have changed a lot." "The biggest change is interactivity, and blogging is still an island of information," says Xu Chang.

Xingdong, the first Chinese blogger, does not think the blog has come to an end: "The United States two major blog hosting website development is very good, China's blog site There is room for development." "Xingdong's blog web blog in China, two of the ads are very small, looks bleak." He also admits that the current VCs are no longer interested in blogging, there is no capital support, blog in China after the ups and downs, is now in a smooth development stage.

Xingdong not reconciled to the status of the blog site, he told the "China Business Newspaper (blog, Weibo)," the reporter revealed that the site is doing some improvement, absorbing micro-blogging and light blog Some of the highlights of applications, increase interactivity. "After a year or two, you'll see a completely different blog," he said. ”

Blog products have not been improved, and user behavior habits have changed, dot net last year will be light blog model into the country, to solve the traditional blog and independent blog personal construction Station tedious process, through the blog Setup module to simplify, quickly in this blog tool platform to render personal site effect.

The blog "Sunset" is the 2010 began to boil the microblog. This year, the concept of micro-blogging has been unprecedented transmission, the major portals in this year have opened a micro-Bo channel, Sina Tencent as the representative of the competition for micro-blogging intensified, micro-bo to the rapid growth of the situation leading the development of China's Internet services. But that trend began to change in 2011.

According to Alexa data, Sina Weibo from the third quarter of last year, the user stay time is indeed a downward trend, after experiencing the peak of user activity into a period of reprieve. Other microblogs have also fallen somewhat. Micro Bo as a new service, after a period of rapid development, the industry began to gradually enter a smooth period. Weibo also faces an uncertain factor: March 16, 2012 will be the implementation of the micro-BO real-name certification. Sina CEO Cao Chao recently in an interview with reporters that the real name will bring adverse impact on the company.

Light Blog to grab a bit

Mins blog closed, it seems to let Xu Chang see the opportunity, "blog before are islands, light blog is to connect these islands." Light blogging will be a substitute for blogging.

Light Blog In the United States has been recognized by investors and users, light blog representative Tumblr is becoming a new star after Facebooktwitter. Tumblr allows users to publish text pictures, Video music, and so on, unlike Twitter (the ancestor of Weibo), which is limited to 140 words, multimedia content as links, and not as content as blogs but lack of user social relationships. Tumblr in 2011, and was even rated as one of the hottest 15 start-ups. Analysts in the US say the internet has entered the "correlation Era", which is shifting from simple social sharing to personalized, relevant content.

The future social networking site will be more people's preferences to comb, such a circle of friends for precision marketing will bring revolutionary effect. This is why Twitter has sparked a listing that is almost comparable to Facebook, and the Facebooktwitter, with the same characteristics as Tumblr, is also widely recognised as a model, without a doubt Facebook's success has promoted social networking to a more detailed user-segmentation phase.

"Light Blog form is a good balance between content carrying capacity and communication force." The spread model based on interest is very suitable for the expert users in the segmentation field, they have their own field expertise, have passion and talent. is a more nutritious information creator than Weibo's onlookers culture, with the improvement of users ' quality and the diversification of demand, the potential of light blog is huge. "Topaz thinks.

Tumblr2011 A $85 million trillion investment in September, with capital valuations up to $800 million trillion, and its rise has made Chinese internet companies see new wind-vane. 2011, Dot Dot net First will light blog into the Chinese market, rapid user power to let the Grand Sina NetEase Phoenix Renren and many other internet giants have launched a light blog products.

"Simpler social mobility is all open. Xu Chang uses four words to sum up the difference between light blogs and blogs, in which socializing is the essential difference between the two.

Topaz that, as well as providing users with the platform to express their own content, blogs tend to express themselves, while microblogs tend to be more social and communicative. Light Blog to absorb the advantages of both sides, thus attracting a group of maverick have their own interests and judgments of users. Users of light blogging have a strong attribute classification, leaving out social needs and barriers, expressing a more authentic self and a way of looking at the world.

Dot Dot Network Current user scale of more than 5 million, day active users more than million, fashion painting photography design art literature, etc. is the dot com current core user group. Xu Chang revealed that this year will be in the cultural and entertainment finance 3C (computer communications and consumer electronics) games, such as vertical areas of force, cross-border cooperation. This means that there will be another "watercress". As a representative website for light blogs, the initial growth rate is even higher than Facebook's user growth.

While the blog is falling asleep, the evolution of the social network is still underway, the light blog is emerging, quietly grabbing a bit, it may be the next killer application.

Light Blog Anticipation Tipping point

Blog frustration, is a light blog to borrow power an opportunity. However, since 2011, the layout of each light blog, in 2012 years can be a rapid outbreak, the formation of such as micro-blog momentum, the industry does not have enough confidence. "The eruption of the light blog will take one or two more time, and the market needs education." "Xu Chang thinks.

Operating a blog for ten years, gathered a large number of high-quality bloggers xingdong that the transformation and transformation of the blog itself also has great opportunities, "light blog application has a lot of characteristics, need to use skills." The average netizen is unable to realize the benefit that the light blog brings, the promotion also can suffer some restrictions ".

Foreign Tumblr has attracted stars and opinion leaders from all fields, however, China's light blog has not yet appeared like "micro-bo queen Chen Yao" such a landmark figure, content from all interested in the field of enthusiasts, if you can not create a positive content feedback mechanism, it will inevitably become the bottleneck of the development of Light blog.

Topaz In an interview, said the light blog one or two annual meeting has a good development, but it can be as rapid as micro-bo fermentation, it may take some time. The undeniable reality is that investors have started to use light blogging as a new investment hotspot, and entrepreneurs have come in to start digging, and the big portals are starting to tighten up in this area.

As a gateway, Sina will be more energy at this time on Weibo, but Sina will not miss the layout of light blog time, launched the "Sina Qing." In the gap between blog and Weibo, Qing's positioning and function are highly repetitive with Weibo. In the blog and light blog without any advantage of the Phoenix, this time on the light blog more prominent force, the launch of Phoenix Fast Bo, so as to increase the interaction of Phoenix, and become its whole media an important part.

Industry insiders generally believe that light blog is becoming a large portal "standard", is triggering a new wave of internet investment and a scramble for users, and the giant's involvement in an independent light blogging platform such as dot com will be a big boost, as market education will be accelerated, and the reaction rate from the market looks Independent startups will have more advantages than giants, after all, the longer the battle line, the more obvious the weight. While bringing a unique social experience to the user, the business value created by the social interest is becoming increasingly prominent.

Through the development stage of blog Weibo, the Development of light blog will be out of what kind of curve, who is not good at predicting the peak. "But be sure to see this trend, homeopathy." Waiting for the tide to come, we stand there just fine. "Xu Chang said.