Blue Book of 3G years of age survey in Sichuan area

The one-month-long survey of the 3G years in Sichuan, accompanied by the end of the 2009 3C Media Awards in China, was officially announced today. The investigation activities to take the form of letter recovery, from November 13 official newspaper started, to December 15 deadline, one months total received more than 1200 letters throughout the Sichuan, including more than 900 in Chengdu, other cities, more than 200 seals.　　According to the number of letters from all over the world, consumers in Chengdu have the highest degree of understanding of 3G communication and the highest degree of concern, and the top ranked cities are: Mianyang, Leshan, Zigong, Nanchong. A 3G Cognitive survey results The brand cognition is higher than the technical cognition statistics show that Sichuan consumers of the 3G awareness of more to hear, 62% of consumers chose to hear, understand 3G accounted for 27%, unclear still have 11%.　　This data shows that Sichuan consumers are not yet very understanding of 3G, but also consumers believe that 3G knowledge of the lack of access, know 3G but do not understand the technology and life relationship. At a time when awareness needs to be improved, 22% of consumers say they have started using 3G handsets or network cards, and more than 60% of consumers are still watching.　　Consumers who plan to use 3G products and services account for 67% of the total survey, but more than 9% of consumers say there is no plan to use 3G services. In addition, Sichuan consumers for the 3G brand awareness is much higher than 3G technical awareness, for a variety of standard 3G technology familiarity, TD-SCDMA and WCDMA with 31% and 27% of the votes in the top two, while the CDMA2000 of the ticket rate of 11%, there are 17% of the consumer said not understand. However, consumers for the three telecom operators of the 3G service brand to understand the level is higher, China Telecom Tianyi ticket rate of 67%, ranked first, China Mobile G3 won the vote rate of 21.9%, the Chinese unicom wo 20.8%, and another 8% of consumers are not familiar with the choice.　　At the end of the survey we tried to investigate the reasons, and found that some consumers mistakenly put China Mobile G3 brand mistaken for 3G technology, but it is not clear that it is the 3G brand. Mobile phone watching TV most attractive to consumers in mobile phones, netbooks, Internet cards and other 3G products, 3G Mobile phone is still the most willing to use the 3G product type, the ticket rate for the 85%,3g Internet to 39% of the vote rate ranked second, the netbook is ranked third, only 18%.　　Most consumers think that the mobile phone is the most powerful product of 3G, and because the notebook computer has been bought, so the netbook demand is not high. The survey data on mobile internet show that 20% of Sichuan consumers surveyed have a habit of surfing the internet, and half of them surf the internet 2 times a day. The most anticipated option for 3G business, more than 90% of the users choose Mobile TV, video playback and other services, while the logo 3G basic business Video Call business does not seem toHow many people are willing to pay the bill, the business's expectations are only 4%. Operator survey results (1) China Mobile's 3G service, only 3% of consumers said that the most concern is tariffs, and the signal coverage, the speed of the internet compared to 2G upgrade, the business is practical is 40%, 57%, 88% of the consumer most concerned. For TD-SCDMA mobile phones, 69% of the consumer said its powerful is the most concerned about the problem, the most concerned about after-sales service consumers only 27%; for TD-SCDMA network card, half of consumers pay attention to the most of the information coverage, followed by the Internet tariffs (the ticket rate of 27%), the price of the card　　%); For China Mobile 3G Netbook, 11% of consumers surveyed expressed interest in the recent plans to buy, said the wait-and-see and no interest in the 44.2% and 31.5% respectively, another 14% of consumers said already in use. China Mobile for the 3G service has introduced no card, no change, no registration policy, 72% of the users to understand, 25% said that, not very understanding of only 3%. This policy has been deeply popular with the public. And most consumers are worried about 3G network coverage and business richness, so the delay to formally use China Mobile's 3G products.　　In addition, more than 90% of consumers in China Mobile's newly launched Mobilemarket online app Store said they did not understand. (2) The cognition of Chinese telecom consumers to Yutin brand is obviously more than that of CDMA2000 3G technical standard.　　For China Telecom's 3G service, 42% of consumers pay more attention to the tariff package, the signal coverage and the speed of the internet compared to 2G to enhance the degree, there are 17% and 13.4% of the consumer concern respectively.　　For Yutin mobile phones, 16% of consumers pay more attention to after-sales service, 32% of the most concern carrier tariff package, 17% most concerned about mobile phone prices, mobile phone function is strong by 42% of the consumer concern, on the contrary, the brand awareness, only 4% of the consumer care, visible elimination The consumer's attention to the product has shifted to function and utility. On the Yutin card, more than 60% of consumers pay attention to the speed and coverage of the Internet, 20% most concerned about Internet tariffs, 17% most concerned about the price of online cards.　　The most concerned about the quality of online cards, after-sales service and brand awareness of only 2.4%, 1% and 0.4%. (3) China Unicom 80% of consumers surveyed said they know that China Unicom has launched the 3G business. And for Wo Wo, a business brand, 64% of consumers to understand, 24% said but not very understanding, 11% said not understand.　　For WCDMA 3G technical standards, there are 60% of consumers to understand, and another 30% said but not very understanding, 10% said not understand, this shows that Unicom 3G brand and WCDMA technology acceptance is relatively high. 3G Service for China Unicom, more than 80% of consumers are concerned about the signal coverage, more than 60% of consumers pay more attention to service tariffs, 20% most concerned about the speed of the internet compared to the 2G upgrade degree, and the business is practical, 6% of the most concerned users. In China Unicom's 3G tariff system, the use of multimedia content unit "M" and the text content unit "T", 70% of consumers do not understand this unit, the understanding of consumers less than 20%.　　For WCDMA mobile phones, 34% of the users expressed the most concerned about the corresponding carrier tariff package, 27% most concerned about after-sales service, concern about the brand awareness of only 3%. For WCDMA network card, 46.3% of consumers pay attention to the speed and coverage of the Internet, 38.7% pay attention to the Internet tariffs, 10.9% most concerned about the price of online cards.　　For WCDMA Internet card charges, 70% of consumers think that the more expensive, 16% of the consumer said acceptable, and another 12% said not understand, only 0.8% said it was cheap.　　Note: This survey lucky readers will be produced in the near future, they have the hope to obtain by the operator to provide 3G netbooks, 3G mobile phones, recharge cards and other gifts, please pay attention to this newspaper recently 3C weekly layout. Reporter Hua