Bpost General Manager: China's electric business into Europe 5 major problems

"Billion Power network News" November 29, the 2012 online retail annual Meeting, Luc De Munck, director general of Belgian International Postal Service, said that the Chinese electric power to enter the European market first to solve the 5 major issues, including logistics, payment, regulations, price integrity and so on.

Luc shares a 25-year-old young man who posted a microblog on Facebook:

"I feel very good from the Chinese website, and it gives me a very unique home appliance, and I am very happy to be shopping on this website." However, when my order took more than 3 weeks, by a courier sent to my home, everything changed, in the final receipt of the goods, I had to pay 50% extra tariffs and other fees, so I will never again on this site to buy things. ”

In his view, Facebook, Twitter and other sites in Europe have a very large audience, and the power of Word-of-mouth is very large, if a Chinese foreign trade and power companies in the European market before a lot of problems, such a negative message is likely thousands of Facebook, Twitter is widely spread, and the impact on China's electric power will likely be disastrous.

Therefore, Luc suggested that when China's electric enterprises enter the European market, the commodity set a transparent price, transparent delivery time, taxes, knowledge of local laws and so will be very necessary, in his view, the following urgent need to be resolved:

Fast and transparent logistics time. 22% of the online shoppers in Europe will be very concerned about the freight problem. If the delivery is slow, the delivery time is a few weeks away and the whole cycle is long, and they are likely to cancel the order;

Transparency of prices and taxes. In Europe, 26% of online shoppers are very concerned about integrity and fraud, and 10% of online shoppers are very focused on whether the product will generate additional costs. If the user paid the order online, and when the courier found that they have only paid the price of the product, as well as tariffs, VAT other charges appear, users will be very crash. This can easily lead to returns, reverse logistics;

There should be enough payment access. China's electricity dealers need to integrate different payment solutions, Alipay is also dominant in China, but the European payment method is very decentralized, including direct debit, online credit transfer and real-time bank transfer, electronic wallet, Paypal, paper checks by courier delivery and so on. Therefore, the Chinese electric business wants to sell in Europe, must cover all the customers can accept the payment method;

Compound local laws and regulations. European laws and regulations are changing and markets are becoming more and more regulated, and if the company wants to sell its products internationally, it must conform to European and international laws and regulations. Group purchase or freight goods to be determined according to the category of tariffs, the imposition of VAT on 27 countries, may be in Europe due to the regulation of laws and regulations caused by management delays or customs goods stranded. For the International electric dealer, sales exceed the direct sales of the law threshold of 100,000 euros, there must be a legal representative in the country of sale, if the sales of more than 100,000 euros, then a local law firm to represent your business.

Determine the company's logistics strategy. Is it for the whole of Asia or for Europe or for the world, which involves different ways of logistics, is warehouse shipping? or something? Is there a bonded warehouse? Or do you want a warehouse with a foreign lease? Must have different marketing and logistics strategies.