Brand chains and the internet enhance the transparency of the wine market

Opportunities？ Challenges？ The wine of the internet age

--an interview with Yi Xiang Wine business general Manager

Editor's note: Entrepreneurs who want to build the industry's flagship business throughout their lives abound, but they do all the services for the industry, but few are entrepreneurs. I was fortunate to interview Mr. Wen Gan, general manager of Yat-Heung wine business. He is just such an entrepreneur who needs to explore the development of the industry all day, in his career map, there are education, media, Business-to-business, Business-to-consumer, mobile, games ... and all this is only three words "wine".

1, just returned from French study, you choose to do wine nose and wine training, is out of what market judgment? Do you have an estimate of the current rate of development?

When we first returned home, there were few imported wines in the Chinese wine market, but we judged that China would become the world's first wine consumer in the future. The judgment at the time might have been about 30 years to complete the process. So as the potential of the world's largest wine consumer, its market continues to develop the process, it must be a very fine division of labor, showing a very high systematic, professional talent team to provide support for this huge industry. Wine is a more professional product, with the rapid development of the industry, wine industry on the lack of talent must have a big gap, wine education market prospects will be very good.

Now the development of the domestic wine industry is probably the same as we originally judged, or slightly earlier. I think our company is more fortunate, we in the wine market in the initial stage of this opportunity to see, and has been adhering to the current to do the industry's first.

2, the current Chinese wine retail industry is just beginning, far from the maturity of foreign countries. Do you have any ideas about establishing a transparent, healthy wine retail business?

I think what you are talking about is the so-called transparent and healthy wine retailing, which should actually be based on a more mature wine market. From the point of view of information symmetry, it is easy to find that wine prices in three or four-line cities are often higher than those in one or two-line cities. The more in a market-ripe city, the more reasonable the retail price of wine here, the more kinds, and the more professional staff. We believe that today there are brand-name chain stores and the advent of the Internet, can make two to four lines of the city wine market transparency has been a big upgrade, greatly accelerate the process of market maturation. In the future may have the standard, the national price unification store, as well as with the Internet line under the combination of the electric business Company. These companies can bring the retail system, price and service of the first-tier cities to the three or four-tier cities.

3, Yi-Xiang wine business has Yi-xiang education, Yi Incense nets, hundred great wine, "troika" said, then the three wine industry in the development of what kind of significance?

First, Yi Xiang Education as the world's largest comprehensive wine education institutions, for China to train a large number of professionals, as well as wine enthusiasts and loyal consumers, at the same time, we also introduce foreign advanced education concepts to China. At present, 70% of the certified wine practitioners and enthusiasts in China are from Yi Xiang. Yes, said Yi-Xiang education has become the Chinese wine industry in the rapid development of a very important force, he accelerated the development of Chinese wine industry, and make this high-speed development to maintain the international market with the integration, this is our Yi Xiang education to do.

Yi Xiang as the largest wine industry vertical portal, with millions registered users, daily average traffic in the industry site ranked first. Yi Xiang Network undertakes the responsibility of an exchange platform. Yi Xiang Network set up enterprises and enterprises, corporate and personal exchange platform, so that businesses more easily released, looking for business opportunities, recruiting talent, promotion of products, access to customers, so that consumers more easily access to wine knowledge and information, more transparent consumption, so that the entire wine industry development, development trend to be more clear, Accurate and complete presentation, for the development of the wine industry to provide information exchange support. This is what we can do.

and hundred vintage as an open E-commerce platform, our wine selection is very open, but also very professional. Hundred Vintage wine selection, is made by Yi Xiang wine experts, from each excellent manufacturer's products to choose the best cost-effective or the most representative of the wine. The supplier's product wants to enter needs to have the good price, the good brand, this through the Yi Xiang Education specialized endorsement, has pushed to the Yi incense net massive user crowd. Introduce the products from excellent suppliers to the wine consumers to form a very healthy circulation system, this is the great wine to do.

4. After the Troika, Yi Xiang also developed a mobile client and game products, Yi Xiang for these two business how to look forward to?

First of all, mobile internet can be said to be the current trend, people spend more and more time on the mobile side, mobile client applications are more diverse. Yi Xiang will always grasp the opportunity in the industry, this is our consistent practice. Our Yi Xiang has launched for practitioners, enthusiasts and other groups, to solve the different needs of the variety of mobile phone app, and then will launch the "Public Wine Review" app to solve the consumer to buy wine, comment on the core needs of wine as the goal, I believe it will be welcomed by everyone.

But the game business, this is we from the wine culture promotion and Yi Xiang Education Entertainment These two aspects to make the attempt. As a more acceptable way for more people to spread, we hope that through the game to enable more consumers, potential enthusiasts to contact, understand the knowledge and culture, into the wine.

Mobile Internet and gaming users, should be said to be more than PC applications users, these two business is our constantly expanding the influence of wine culture, try to expand the wine consumer's breakthrough point.

5, Yi Xiang Products, from certification education to mobile clients, games, users more focused on practitioners and wine enthusiasts. So to the ordinary consumer culture spread, Yi Xiang how to do?

For the cultural spread of ordinary consumers, first of all, we have cultivated a large number of wine experts and lecturers throughout the year, and they have carried out a large number of wine receptions and lectures throughout the country. In theory, if we cultivate 20,000 people, these people hold lectures and receptions for 100 people each year, and the number that they multiply is 2 million. These people will also have some articles for more people to see, this is to face the cultural spread of ordinary people.

Secondly, we also have published books, the provision of relevant learning software tools, as well as the aforementioned wine game products, are cultural radiation way. Including our public wine review, to help ordinary consumers more clearly access to wine products related information, exchange between each other for wine evaluation and understanding, is the process of cultural dissemination.

And we will be in the end of this year and next year in the face of consumer, cultural popularization of more heavy product launch. This project we have been doing for eight months, to the end of next year or early will meet with you, quite heavy, worthy of attention.

6, it is understood that Yi-Xiang is developing a "popular wine app", it is worth looking forward to, I would like to ask the text can we introduce?

For the wine industry, enthusiasts and industry personnel need different apps. Our app has a feature that each app is featured with a core feature. At present, we have launched a variety of different apps, such as special tasting or selling more high-end wine use of Yi Xiang Zhuang, wine enthusiasts to use the wine tasting notes; Drinking exchange and share the wine use of Yi Xiang wine commentary, and the real wine industry use of the Yi Xiang Wine dictionary. Each app launches a flagship function that allows users to bring value and convenience to consumers and practitioners.

As for our public Wine review this app, relative to the previous several apps to face the industry and higher-order enthusiasts, this is Yi Xiang first face the ordinary consumer app. He is like the "public comment" in wine consumption, aimed at addressing the core needs of consumers to buy alcohol and comment on wine. He can help consumers to easily choose the wine he needs, so that everyone daily timely discovery of various discounts on the wine, and can be based on other people's comments on the wine to make a purchase reference and decision-making. Our app will also have wine label recognition, barcode scanning and other access to a variety of inquiries and convenient way to buy. We believe that in the background of wine knowledge and professional reputation, this software must be welcomed by consumers.

About Yi Xiang Wine business:

Yi Xiang Wine cause was founded in 2004 in Beijing, the development has become the industry's leading large wine group. Company set education, portal, entertainment, consumption, mobile interconnection in one, business throughout the domestic hundreds of cities and a number of countries around the world. Group under the Yat-Shannon International Wine Education, Yi Incense Network, hundred great wine, Yi Xiang Mobile, Yi Travel Studio, Yi Xiang Investment and other subsidiaries. In 2010 and 2012 has won the Bank of Silver capital and soft silver race rich investment.

The group has the world's largest comprehensive wine education institutions----Yi Xiang International Wine education, the industry to transport professionals tens of thousands of people. The world's largest wine chinese portal----Yi Xiang (wine.cn), to provide news information, business opportunities, personal salon, offline activities of the four characteristics of service, its Yi Xiang business opportunities and wine shopping platform for enterprises and enterprises, enterprises and users to build value interaction network Ecological circle. Hundred Vintage (online) is China's most trusted expert-level boutique imported wine operators, the network covers a number of cities and regions throughout the country. Yi Xiang Mobile development of the app software: Yi Xiang Zhuang, Yi Xiang wine commentary, Yi Xiang tasting notes, Yi Xiang information and so on have millions of downloads, quickly become the world's leading wine application provider. Yi-Tour Studio launched the world's first wine quiz theme "Life Wine".

Yi Xiang also actively explore overseas markets, Yi Xiang's mission is to create consumption, entertainment, education, wireless interactive wine life.