Brand Collection Store Tide business: Visible will not open a direct shop in the next two years

Absrtact: Visible was founded in Guangzhou 6 years ago, the current team only 6 people, but spite, and has four different styles of product lines. The national wind is the main line of the visible, which mainly draws on some patterns of the national culture, rather than the traditional

Visible was founded in Guangzhou 6 years ago, the current team of 6 people, but spite, and has four different styles of product extension.

The national wind is the main line of visible, which mainly draws on some patterns of the national culture, rather than the traditional Chinese style. The other three spur lines are military winds, basic (base) and underline. Underline, which is a special product of this branch, is designed by three of the people who study abroad in the UK, tailored according to different levels. A regular video conference with them to discuss the style and direction of the new product.

A warehouse manager, a customer service, two design, a responsible and factory communication staff, as well as responsible for expanding the channel and external communication of the QI, these six people constitute the visible team. Although from the beginning of the brand, visible on line and offline business have been laid out, but due to limited energy, lack of experience in terminal management, Visibleb did not focus on the terminal retail, but also online and offline through the appropriate partners for the layout.

In fact, Qi is more focused on the offline channels that can provide consumers with more experience. Over the past few years, visible line and online channel sales accounted for 6:4 or so, the line has been above the line. Online, visible mainly through the market in the brand collection shop and street brand collection shop for sale. These shops will buy goods from visible on a regular basis. Visible now has no direct outlets and will not be open for the next two years, he said.

Moreover, Qi said that the form of brand collection shop is very suitable for visible sales and brand image construction. "The visible style is diverse, but the overall comparison is quite a match." The collection shop can display and sell our brand clothing and other garments. And through the collection shop organization's activity and the whole decoration is advantageous to the consumer to the Visible brand formation cognition. ”

"The shape of the brand collection shop is similar to that of I.T, a famous fashion brand retail store. "A QI to billion power network introduction, brand collection shop will be individually displayed each brand of merchandise, each brand in which there will be an independent style, products can be illustrated by illustrations, logos and other elements to highlight the brand style and image. and brand new or organized when the event will be set up a unique pavilion, the staff dress is very fastidious, are among the brand apparel sales, but also a way to display. And each brand collection shop also has a complete shop style.

According to billion power network to understand, online channels, visible mainly through the yoho! platform for sales, although also opened Taobao store, but did not devote too much energy. Qi believes that visible is not yet capable of expanding too quickly online. "Online development needs to have blowout momentum, and in the electric business channel error is very easy to appear big problems." ”