Breast cancer has become the world's number one female killer, see how app combines Internet + breast cancer

Our country each year newly diagnosed breast cancer case and the death case accounted for 12.2% and 9.6% respectively, the new incidence rate is the world average level twice times, the average onset age is 10-15 years earlier than the western countries. How to apply the "Internet +", "Personalized +" prevention and treatment of breast cancer?

Breast cancer has become the world's most wanted female killer, with about 79,000 of its deaths each year, representing 21% of all women who died of malignancy.

According to the "China Breast Cancer Status Report", China's new diagnosed breast cancer cases and deaths in the world 12.2% and 9.6% respectively, the new incidence rate is twice times the world average, the average onset age than in Western countries 10-15 years earlier. Jumping to the highest incidence of cancer in Chinese women, the cause of cancer deaths in the sixth ... Experts suggest that early treatment of breast cancer is very important.

Internet +

Combined with the popular "Internet +" mode, the arterial network Internet Medical Research Institute combed the current domestic and foreign development of the breast type app, due to the field of app is not much, will be integrated at home and abroad common statistics. Their functions and characteristics are mainly distributed in the following 4 major areas: patient self-management, online counseling, patient community, medical information.

According to the above classification, the Arterial Network Research Institute has done a subdivision of the comb, the Breast Type app segmentation function is mainly distributed in 14 categories. Among them TOP3 breast cancer knowledge, early examination, patient community, and then the proportion is the medical information in the diagnosis and treatment guide, information and online counseling, risk assessment. Compared with the other single disease domain app, which is statistically similar to the early Arterial Network Research Institute, the function distribution points are almost the same, which shows that the current medical app homogeneity is serious and lacks the personalized and customized content requirements.

Because the current market on the medical type of app is generally involved in remote interrogation, graphic/telephone/video consulting and other comprehensive functions of development, but also led to a small number of breast cancer in the area of the unpopular. In the major markets for breast cancer app-specific browsing, found that almost all downloads are concentrated in hundreds of, or even dozens of. The cause of the arterial network is considered to have four points: 1. The basic functions are more repetitive, less personalized, the content is slightly straightforward, 2.App interactivity is low; 3. User group pain point not caught, because in China, 40 years old-60 years of breast cancer patients accounted for 66%, they are not high awareness of mobile end products 4. The demand-point satisfaction of this segment of the user population is insufficient.

In combination, because the breast type app is for a group of users with full load of pressure, the arterial network suggests that some elements of emancipating the mind can be added to the product design. For example, to encourage users, set up breast testing/treatment plans, such as fun and professional video collection, make some animation small video simulation considerations and other scenes. Of course, all design ça, starting from the user, and let users have a sense of participation, may be able to form a benign development.

Here are some popular mobile medical products abroad to see how they play "Internet + breast Cancer".

1, Share the groceries

is a breast cancer app on the medical research platform ResearchKit, developed by the Dana-farber Cancer Institute affiliated to Harvard Medical School, the UCLA School of Public Health, the University of Pennsylvania School of Medicine, Sage Bionetworks, Female users need to answer questions about their own attributes (such as ethnicity, marital status, education, work status, etc.) first through the app. The daily data on the day's health, including fatigue/fatigue, cognitive difficulties/cognitive difficulties, sleep disturbance/sleeping disorders, mood change/, are required to be answered daily on groceries. The mood change, reduction in exercise performance/the amount of exercise decreased 5 aspects.

This app tells us that although the willingness to use the patient side is not particularly strong, it is being used in medical research to promote breast cancer treatment.

2, Itbra

One can monitor breast cancer underwear, by the start-up Enterprise Cyrcadia Tiyatien Development. According to the principle that the tumor tissue temperature in the breast is higher than the normal tissue, several temperature detectors are carried in the Itbra, and an application and algorithm are used to detect the wearer's breast health. It can help women detect whether breasts are cancerous, and the Itbra's built-in temperature sensor communicates with doctors or users ' mobile devices, making cancer detection faster and more comfortable.

The final version of Itbra will determine the presence of cancerous tissue by monitoring tissue blood flow and temperature, and the Itbra's internal grid will be evenly distributed with temperature sensors. is still in the prototype design stage, after the test will be approved by the U.S. Food and Drug Administration before the listing.

It is understood that the hospital is now commonly used in breast X-ray accuracy rate is only 70%, and 43.1% appear false positive. The accuracy of this high-tech bra is as high as 92.1%, and the probability of false positives is also significantly reduced.

3, Beyond the Shock

A disease-support community, developed by National Breast Cancer Foundation, is accessible to anyone who communicates in the question-and-answer community using avatars and names. by three plate learn, ask, hear composition, here can understand the breast cancer disease principle and prevention knowledge, can question, view case.

4, Inkspiration

A tattoo designed by Crispin Porter + Bogusky for breast cancer survivors helps them cover up the sudden scars. The app features a visual simulation of the chest model in the software and a rich tattoo pattern for people to choose from.

Personalized +

Recent research has found that, like most cancers, most (90-95%) are caused by a combination of genes and the environment, about 27% of which are caused by genes, and 73% are caused by lifestyle and environmental stimuli.

According to a study published in 2012 in the journal Nature, there are now 40 genes associated with breast cancer. There are two major susceptibility genes known to BRCA1 and BRCA2, and studies have shown that about 80% of those with BRCA1/BRCA2 mutations will develop into breast cancer patients. According to Cancer news reports from the American Society of Clinical Oncology, there are 4 susceptible genes for breast cancer, FGFR2, TNRC9, Map3k1 and LSP1. The study shows that any mutation in the risk of breast cancer will increase by 20%, if both genes are mutated, the odds will be 40% or even 60% higher.

Therefore, before the detection of disease is very important, the current preliminary examination generally includes X-ray examination, ultrasound imaging, thermal image inspection, near-infrared scanning, CT examination, tumor markers, but easy to lead to false positive results. So how do you personalize your medical care and provide the most effective treatment options for a specific patient? The arterial network has listed several cases from the preoperative prediction and the treatment of the disease.

One is to target gene screening to prevent possible diseases. A technique for detecting and analyzing gene sequences through blood, other bodily fluids, or breast tissue. Only 5 ml of peripheral blood is required for detection of breast cancer susceptibility gene mutation detection, and then according to breast cancer susceptibility gene mutation, to assess the risk of breast cancer patients with gene mutation.

The second is individualized targeted treatment, that is, for the identified carcinogenic sites to design appropriate treatment drugs, thus attacking specific breast cancer cells without damaging normal cells. Compared with standard therapies, the effect is higher, and side effects are often much smaller than standard chemotherapeutic drugs.

Individualized cancer treatment

It is well known that Roche's drug Herceptin, a targeted treatment for breast cancer, shows that the drug is only effective for 20% of breast cancer patients and has a significant effect. To this end, Roche has developed a fully automated HER2 sish assay to determine whether the growth factor HER2 in breast cancer patients with overexpression, thus determining whether patients may benefit from Herceptin treatment.

Another is a new cancer-targeting therapy that was discovered last year, researchers at the University of Queensland have found that individuals with low levels of enzyme PRMT2 may be more likely to survive cancer without spreading, a particular genetic label known as RORγ, a protein that serves as a good drug target. To help doctors better predict the outcome of some breast cancer patients and provide some feasible advice for later therapies.

Breast cancer is one of the most likely cancer diseases to progress in the next few years, according to a report released by the U.S. panel on Cancer surveillance.

Therefore, in this field, the dreamers struggle, with the "Internet +", "personalized +" infiltration into the world of breast cancer of the global female single disease, perhaps you are "next Alibaba."

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