Brief description of product ideal and user's pursuit definition

I recently to Yue Read FM, one is the audio-reading FM two products were observed, found that the two products not only do the same thing, but also roughly the same function, are music, articles and sound combination. This form is very easy to remind me of the radio, because on the radio often hear such a program, listening to the voice of the host soft, reading a beautiful story, coupled with the situation of music, every time to hear this program always let people have a lot of feelings, causing a lot of imagination and some longing. Everyone's character will be different, but the idea is often the same. Everyone's feelings are the same. The product is more about awakening people's inner voice, creating an atmosphere that resonates with a certain idea in people's hearts and encourages the generation of inner feelings. Two products I have personally experienced, very much like. But this kind of liking is entirely personal and emotional, not because it solves the trouble in his life. Back to the user needs, I have to admit that the product is too idealistic. In its own case, although the use of the time will be very much like, but usually rarely to actively open it. This feeling can also be a description of the idealized product.

The title of "Product ideal" has two levels of meaning: One refers to the goal and vision of the product, the other refers to those who are full of idealized products. I have in the previous post "work sentiment (2)" expressed such a view, the origin of a product idea, may be the real life of the user's immediate needs, but also may be product designers own ideas. If the former, the demand has been identified, the product market can be said to have been assured that the product's goal is through technical means, the Internet to improve or change the way people achieve existing needs. But if it is the latter, the likelihood of a product failure is greater. Take Yue Read FM, the user's own needs is to read the article, the product is another form to meet the needs of users to read articles. On the good side, people who like to read the article will be encouraged, and those who dislike reading the article will improve their chances of reading the article because of this form. But in reality, users may not be able to open such a product at all.

The ideal product is divided into two kinds: one is to take the business road, the goal is to profit but the delay can not find a successful business model. This product idealized performance for the user needs less, users, users of a low frequency, users but users can not support the value of their business development; one is the nature of the public, the product founder did not deliberately to pursue profit, but simply hope that such a product can create some social value, The most successful case is Wikipedia. This product is not idealized because its users are not high enough, but because this type of product is difficult to find a profit model, and once turned into a profitable nature will damage the value of the product. For many products, because of the social development level, people understand the problem, so that the user's ability to accept will still be deficient. Mention user cognition, for example, take the millet mobile phone and the iphone contrast, many users do not realize that the iphone is more exquisite than millet, in many people's eyes, the two mobile phone work is not a big difference, this reflects the user awareness of the problem.

Why is there an idealized product? In addition to meeting the existing needs of users, we must promote social development. If only by the user to mention the demand, the product staff is just the user led the nose away. But product personnel are very thoughtful, always hope that the product to meet the user based on the ability to develop more features to make people's lives better. This is the same as fashion designers, in addition to following the trend of fashion. When a product designer is planning a product, perhaps also know that their products are now in demand will be very small, but we will do, they hope that the product will be able to stimulate the user's needs, the expectation with the passage of time, the user's quality of life to improve factors such as the development of product value can be gradually recognized by users. Because of the lack of public understanding of Internet technology, they do not know how the Internet can solve the problems of life, how to solve. There is a stage in product design is user research, when you ask the user needs, users will not directly tell you the specific function point, just tell you their own ideas. and product personnel's thinking is always trying to meet people's needs through the Internet, based on this idea will also create some too idealistic products. Many idealized products do have their value, but they are often aborted by the fact that the value target is not obvious and the user is unaware of its benefits. We also see a new product on the line in order to introduce users will usually have a guide page, and product personnel are often in the Guide page to express the ideal of the product, copy is also basically a literary fan.

Do Internet products people need idealism, you may be the two years to know watercress and net (probably not on these two sites), but in fact these two sites have been developed for 7 years. You may only be able to make a public comment once in a while, but the site has been in development for 9 years now. There are a lot of similar examples, compared to industrial, Internet products produced by the effect is not immediate, it needs a long running-in period, the product to undergo a period of suffering, and the possibility of failure after the suffering is very high. So if the product crew is not an idealist, I'm afraid it's hard to stick to it. But the idealized product still has to do, this not only reflects the product personnel for the future trend of judgment, even if the product is based on market considerations to start ahead.

Finished the product's ideal, again said the user's pursuit. I am in the title of the reason will be written for the user pursuit, because the user is the pursuit of a higher level of satisfaction based on user needs. For example, if a person wants to go to a place 20 kilometres away, and if he is walking, the speed is obviously slow, and his demand is a vehicle. And if you give him a car speed of 10 km/h, is actually satisfied with his needs, but you give him a 20 km/h car, presumably he would prefer, more in line with his expectations. The user's pursuit is to better meet his needs, you can also understand that he is beyond the user expectations. When you give a vehicle, the user in the process of the product speed of the promotion in the heart will have expectations, as well as the user experience of the existing products after the heart will be some of the product features a higher pursuit. But for the product that the user never understood, they will not have the expectation to the product future development. Take e-commerce as an example, before the advent of E-commerce, the public will certainly not think you can buy and sell things online, and when E-commerce appears, we will expect more and more things to move online transactions. Conversely, it can be imagined that a completely innovative Internet products to make users accept the difficulty is really big.

Products to be successful after all still need to meet the needs of users, and here to say is the product ideal and user pursuit of the match. Both are expectations of the future, need time to verify that the future development is also driven by both directions. The product's ideal is the product person pushes, but the demand is comes from the user. User needs can not be reluctantly, in assessing whether the product is feasible, must be from the user's point of view, and not from the point of view of the product, because if the product from the point of view of the product staff is likely to justify, can not recognize the real needs of users. Product development process needs optimization, iteration, which is full of idealistic products, will be more urgent, because the product itself to explore the composition will be greater, but because the ultimate goal is determined, the change is only the number of products. For a long time idealized products may be unknown, the persistence behind the support of the product people's own beliefs. And the so-called idealized product is only the product of a stage of the argument, when the demand for products when the existence of a well-deserved thing.