Bright NET cooperates with Microsoft Skype

A few days ago, the bright net United Microsoft China announced in Beijing, will rely on Windows Azure ("Software and Services" technology name) to build China's first authoritative "media cloud" platform. This is Microsoft's first involvement in the domestic media cloud construction, marking the Windows Azure as the representative of the cloud computing technology, will become the domestic media transformation and development of an important driving force.

Just 3 months ago, the bright net cooperated with Microsoft Skype, opening the guangming to the mobile social arena.

Cloud computing technology is a "key"

"The ' Media cloud ' is a thoughtful strategic move by the bright net. In the day's press conference, Luxiango, President of Guangming Network, said that in the increasingly fierce media competition, traditional media not only need advanced technology support, but also need to be able to quickly deploy the technology solutions. In recent years, the bright net continuously draws energy from the Internet new technology, has achieved the leap-forward development. According to Alexa Statistics and published data, the light network in all the world's Web site ranked 70th, ranked 13th in China, the audience also from the past tens of thousands of people to the current monthly average number of independent visitors up to 300 million people. "The characteristics of journalism make it possible for our technology system to face a tidal test every day and every moment." The key to solving this problem is cloud computing technology. "Luxiango said.

In fact, the problems and demands in the transformation and development of Guangming Network are very representative in the media industry, which not only reflects the change of the mode of media development today, but also shows the huge demand of the media industry for cloud computing services.

Multiple services pooling "cloud power"

As a central news website, Guangming has a keen insight into the development trend of new technologies.

2010, Guangming Network launched the first Cross-media information service platform "Bright Cloud Media"; in 2011, Guangming Network United Founder Group launched the first domestic mobile media publishing platform, "cloud reading newspapers." Using its own technical advantages and rich experience, Guangming Network has also supported the China Chang ' An network, Communist Party network, China Reform Network, such as a series of national web sites, the launch of the "online training management Platform", "Cloud Reading newspaper" "Mobile Culture Platform" "next-generation Internet Mobile Information Services" Projects have also been included in national construction projects.

Yang Gu, general manager of Guangming Network, said that with the help of Microsoft engineers, the company deployed two major businesses, "online training" and "English Channel", to the Windows Azure Public cloud Platform within one weeks and provided services to the outside world. "Online Training" is the central authorities to determine the learning-oriented organization construction support platform, at present, it has provided training for party members in Liaoning, Tianjin and other fields, and has undertaken the online teaching task of two National Vocational Qualification training, while the Guangming Network "English Channel" is one of the most visited foreign language channels in the mainstream news websites, is the main carrier of the construction of the international communication capacity of Guangming Network.

In addition, the bright net will combine the new business features and Windows Azure advantages, the video, streaming media services, "Bright urban Media", "cloud medicine" and other new services deployed to the "media cloud", improve the service quality and reliability of the business, improve the user experience.

From "small spread" to "big spread"

"From the traditional media into the field of new media, will experience from the ' small spread ' to ' big spread ' change." "Luxiango that the first thing to face is the rich form of communication, from a media form to text, audio, video, animation, hyperlinks and other forms, almost all media forms should be spread on the internet." The next face is the globalization of the audience, the audience size from the original tens of thousands of, hundreds of thousands of, millions of to tens of millions of or even billions. As the network media, also will face the burst news to the bandwidth, the Network Service ability test.

In Luxiango view, the use of cloud computing technology platform is the media to promote the spread of new media space, the formation of a "big spread" of the inevitable choice. However, at present, most of the media sites in the country or in accordance with the traditional idea of building a station, "brick" have their own build, this and the current pattern of the new media spread the requirements of a larger gap.

Guangming Editor-in-Chief He Dongping's view is that, whether the mode of production and media changes, or to mobile interconnection, social networks and other emerging channels of communication expansion, the media must have a strong information collection, storage and distribution capabilities, relying on advanced IT infrastructure to support. "We hope that through the ' media cloud ' platform of construction, not only to speed up the" Guangming "in the media integration of the development of the process, to enhance the" guangming "and the Light network of communication, influence, but also through their own experience in network construction and technological innovation, combined with the bright net of IT industry development trend of in-depth understanding, To help the media peer into the ' cloud ' of the world, using cloud computing technology to promote the transformation of the media industry development. "He Dongping said.