Broadband market around the price war quietly began, the tariff package mode will break

March 26, the broadband market has become less calm since the beginning of last year, and after the spring festival, broadband price wars around the world began quietly.

&NBSP
Mobile The recent broadband price in Shanghai can reach about 400 yuan, and a 78-dollar monthly package, including cable TV, 200-minute call and 20 trillion broadband. "Peng, a head of the Shanghai area, said to the first financial daily.
 
In fact, with the release of national policy, the game between the public and the three operators in the broadband market will be more intense, in addition to the Shanghai region, mobile in the "price reduction" trend is also very obvious. And in order to get, Dr. Peng, founder Broadband and other private enterprises are also launching low-cost broadband.
&NBSP
Shong, secretary general of China's virtual carrier industry Alliance, told reporters that with the issuance of virtual broadband business licences, traditional carriers ' tariff patterns would surely be broken. He said the rapid development of value-added services may even lead to free broadband.
 
The price war and the smoke are all over
 
Recently, many users have received the Shanghai Mobile Broadband package promotional messages, dozens of yuan a month, four hundred or five hundred yuan a year can enjoy high-speed broadband Internet access. Shanghai Mobile has already set a 2015-year broadband Development plan and is "much more aggressive" on the broadband offensive than last year, according to mobile sources.
&NBSP
In addition to lowering broadband prices, mobility is more aggressive than ever. There are media reports, some mobile business hall requires front-line staff every night to the community doorway stalls sales broadband. In addition to the public customer market, mobile also put a lot of costs in the enterprise customer market competition.
 
"Mobile is to rob the market, it is the rear, the price war is also normal." "A snail moving an insider told reporters that telecommunications to make money in fixed-line broadband, while mobile is the layout of the whole business, its profit point in the mobile business."
&NBSP
China Mobile was formally licensed to operate fixed-line business at the end of 2013, and immediately after the launch of the "and home" business for public users, the main cable broadband, mobile virtual network, Smart set-top box, hoping to use cable broadband to pull 4G mobile business development. Since last year, China Mobile broadband advertising across the country, the slogan is "a day only a dollar."
 
"Mobile in the local network access to the layout of a lot of money, such as in some cities, mobile and developers, property signed exclusive agreements, high prices into the community." A broadband service provider, who declined to be named, told reporters that the broadband price war had actually begun. From the data point of view, the telecommunications operator broadband access occupies more than 90% of the market share, because of mobile internet development, broadband market is still not saturated, the later competition for users will be more intense.
 
and the person in charge of Dr. Peng said that the price was not a problem. "On the one hand the user should consider the quality problem, the other sideSurface Mobile is not a self built network, services and business links may be stretched, such as order decomposition process. Dr. Peng said to reporters.
&NBSP
The Tariff packet mode will break the
 
"In the past, broadband was very opaque, for example, some vendors wholesale 5 10 trillion (line) to the residents of a building to use, but the user will be charged at the time of 10 trillion per household price." Fake broadband, black broadband phenomenon is very serious. Shong told reporters that with the competition of price war, the trend of broadband price decline is inevitable, it can be predicted that the future of the enterprises relying on broadband prices will not be able to profit.

&NBSP
The "dreary" broadband market may be the time for a storm.
 
in the Internet + and other upsurge, broadband has become the ICT industry's most important connection tool, but from the market data, although the relevant license or qualification of the service providers, but the broadband is always a minority of games: at present, the private enterprise broadband access only occupies less than 10% Market share.
 
Last December 25, the Ministry of Industry issued an official circular on the opening of the broadband access market to private capital to encourage private capital to build the infrastructure needed for broadband access, to cooperate with and share revenue with basic enterprises, Leasing basic Telecommunications Enterprises access to network resources and other modes into the broadband access market for the majority of users to provide more choice for better services, this year in early March This circular was formally implemented.
 
"The first pilot cities in China to open the broadband market to Chinese-funded enterprises have 16, including Shanghai, Guangzhou and Nanjing, and the pilot period is 3 years." Shong said to reporters, usually, a regional licence will not be less than two, so it is expected to be more than 32. According to the reporter understand, there are already share communication, suning interconnection and other virtual operators, as well as the Blue Flood network, such as network technology CDN service providers in the cities competing for broadband access network qualification.
 
Shong to reporters that private enterprises to enter the broadband market is the most important thing is to do two things, the first thing is to aim at attacking the original black broadband, so that the price and speed more transparent; the second thing is to break the original operator camp Monopoly, try to use more flexible pay model to replace the past "fee package Mode。 He cited an example, for example, when a video site has applied for a broadband license, users who use the service can get "directional" traffic and services for the video service, and broadband will be more personalized.
 
The person in charge of Peng said that broadband as a source of the sale of the era has passed, and now more inclined to serve.
 
"entry" for
 
"Private companies are interested in broadband markets and are fundamentally looking for value-added services. Shong to reporters, it is clear that broadband is the largest entry into the community, each household needs broadband links, which is a bit like a form of logistics, for the "last kilometer" in order to make their business into each family, and then through value-added services to make money.
&NBSP
Shong believes that for virtual operators, some are interested in the construction of intelligent family millet, Haier, etc., some hope in education or games have their own development, and broadband is also a necessary tool to enter the family market. "Any intelligent family business can not be separated from the network, virtual operators have both mobile broadband business, but also have a private broadband license plate, on the other, in the construction and pushWide own smart home products without the loss of control of the network worry.
 
Prior to that, Dr. Peng launched the high definition set-top box barley box in October 2013, will also be listed in the barley router, barley shadow sticks, barley game handles; at the cloud service level, Dr. At the same time launched a cloud game, cloud education and other services.
 
Peng said the person responsible for the reporter explained that the company's customer base is not a simple distinction between the individual, broadband, but the demolition into a "personal broadband home to see the user group", "personal broadband home game user Group", "personal broadband family education user group", targeted to do sales, In order to find real paid users, such as games have value-added fees, distance education also has value-added fees.
 
"in the course of sales we will say to customers that you have no need to see the film, there is no home smart home products need to connect to the WiFi for management, these things are not traditional operators selling things." Dr. Peng said that the operator management system is relatively single, limited to communications, business is difficult to do very carefully. Family this elongated industry chain, super routers, smart home, these are traditional operators do not do, the future is also difficult to do.
 
"But the battle for the Red Sea in the broadband market is imminent, and it is not easy to compete with the basic operators in the traditional communications business. "The anonymity of the broadband service providers said that the issuance of licences will not start until the second half of the year, this price campaign will not be a short-term campaign."