Browse Route Design

The first time I went to Shanghai Ikea is 2006 when Na elder sister took me, she deliberately told me let me carefully to observe the IKEA every detail. As soon as I entered Ikea's door, I saw a 17895.html "> Road Map" On the wall of the hall. A very simple road map, is a big circle. From the entrance to the exit just formed a less regular circle. In the vicinity of the route is the product, you can enter any commodity area at any time to experience the product. When you need to move on, just keep on doing a simple lap on this lap. What's special is that in the middle of this circle, there is one more way to cross the entire route circle, dividing a circle into two parts. The main purpose of this passage is to make some people who need to leave immediately to leave the store faster. It also provides some http://www.aliyun.com/zixun/aggregation/3860.html "> consumers with a reasonable chance to return to browse." Because retrograde is not polite, and it is not conducive to the smooth shopping channel.

The reason why I want to talk about this road map of Ikea is because it gives me a lot of imagination and thinking, and I have more ideas about the design of the shop. I think the design of Ikea in the shopping experience is indeed very clever, but also worthy of our reference. They are an example of the design of the shopping experience route. His simplicity makes it easy to get into Ikea shopping, and you don't have to ask the service staff to know where to go and where to go! I'm sure there are a lot of things in Ikea that I'm not interested in, but it doesn't matter, because he always has something to interest you. And the simple shopping aisle he offers doesn't make me feel like they're forcing me to browse the merchandise, making me feel like it's a passing process. And some shopping malls in this regard is very confusing, so you can not find where you should go, you often need to repeat the past some places, whether this place is you would like to pass.

And our online shopping does not have the problem of leaving, the consumer big deal to turn off the browser. But online shopping because of the tree structure of the site has led to consumers browsing products can not be linear browsing. must return to the directory and enter the specific business page. This makes the site jump rate is greatly improved. We want to read the situation, we read a novel, because of the relationship between the plot, so you can not help but want to continue to see. But it's easy to jump out of the book if you're Reading "reader" or "story", because there's no connection between the story and the story. Therefore, the reading novel's bounce rate is very low, and the reading of short stories set the jump rate is very high. This is the impact of information intervals and discontinuities on the user browsing experience. If the shopper's consumption passion is interrupted or cannot be continuous, the purchase rate will be greatly reduced. There are a lot of shops in the bottom of the product page or the head to do some other product recommendations, but for some reason, these recommended products are always repeated, which also affected the browsing experience. This and in the mall always let you go to the same place as people disgusted. I said a few days ago in post: To make the product page into a beautiful story. So this tour route design is to let the beautiful story continue. Use the idea of writing a novel to do content construction.

Of course, not all of the shop operators can use the same way, because of the different nature of the goods, the shops still have to find their own content construction principles. So how to design this browsing route, I think we have to start their own wisdom.

Summarize the above:

product information must be sufficient to attract customers. This is a fundamental element. Reasonable browsing route can enhance the shopping turnover rate each product information page should not be the end of the story, but like the storytelling to arouse the viewers of the next commodity curiosity. To write novel ideas to do product content construction, to eliminate gaps and discontinuities. Different products have their own characteristics, according to their own product characteristics to refer to, not blind. Source: http://www.andymao.com/andy/post/143.html