Brutal mobile Internet: An entrance is far from enough

The intermediary transaction SEO diagnoses Taobao guest stationmaster buys the Cloud host technology Hall

Absrtact: With the popularity of 3g/4g and smartphones, the mobile internet has come to our side, and it has brought us incomparable convenience. However, the mobile internet companies are generally more worried, because the mobile internet subversion of many of the previous PC Internet concept, so that they are at a loss.

With the popularity of 3g/4g and smartphones, the mobile internet has come to our side and has brought us great convenience. However, the mobile internet companies are generally more worried, because the mobile internet subversion of many of the previous PC Internet concept, so that they are at a loss.

An important point is that the original PC Internet time of the portal is no longer a portal, and the speed of market subversion to increase the number of points. One consequence of this is that the internet giants of the past were forced to start from scratch in the mobile era. For example, several major portals in the mobile era need to open a battlefield in the client, in search of Monopoly Baidu in the mobile era needs in the map, group buying and other new areas to look for opportunities.

The second consequence is that no business dares claim to be an eternal importer. Mobile QQ used to be a mobile social portal, but Tencent itself a micro-letter, quickly subversion mobile phone QQ, the future may soon appear another similar micro-letter to subvert the micro-letter.

In the mobile era, everyone is still robbing the entrance, but the relentless subversion of the mobile internet tells us: only one portal is far from enough. For example, Sohu with news clients at the mobile end of a portal, think of peace of mind, but did not expect to kill out a today's headlines, do not do their own content, only to do the platform, through the user reading data mining, content and users to match, thus a sudden rise.

In fact, in the consumer electronics industry is similar to the case, the former do pager, PDA and other equipment manufacturers, then all think they found a chaoyang market, but did not think of the time, the mobile phone will be all the integration of these devices, these devices are also quickly become short-lived ghosts. Now, mobile phones for cameras, watches and other devices are also in the replacement and subversion.

Since a portal in the mobile era is far from enough, how do you do it? There are two ways to scramble for more entrances, to get through, to form the portal Super matrix, and the other is to make the entrance into a deep, thick, super entrance.

The first way, such as Alibaba, which has just been listed successfully. Former PC internet shopping portal is not Taobao, but the mobile era becomes increasingly fragmented, the scene, a Taobao app is far from enough, Ali began in these years to start a mammoth investment acquisition, in the map, music, film and television, financial, information and other industries to attack, Rob more entrance, And with their own electrical quotient data and resources integration, formed the so-called Alibaba Empire (actually is the entrance super matrix).

The second way, for example, is search. In the search for the launch of the search for Yue is also the case, in addition to the news reading, similar to today's headlines, the mass aggregation of news content for intelligent reading, in mobile search, social platforms, Web site navigation, application downloads, mobile merchants and other areas of the formation of dedicated mobile users to the aggregation of resources to form a super app (Super Portal).

Each of the two methods has advantages, the former is surface dispersion, the mainland aggregation, the latter is based on user resources aggregation. For example, the first search in the search Yue, will allow users to choose their own circle of interest, and then the combination of recommendations suitable for user needs content. At the same time in mobile search versions, but also allow users to optimize their own adjustment. It can be said that the way the Super app, is to allow users to participate in their own, from the user's use habits to design the app, common to create a. The portal Super matrix is to not change the user's usage of the app, through advertising, diversion and other ways to get through.

The Super app is also a portal, but it's not a simple portal, it's more appropriate to call it a platform. For example, micro-letter, although also a portal, but compared to other small and medium app, because the aggregation of Jingdong, the public comments, 58 with the city, drop a taxi and so more and more resources, become super heavy, in fact, is also a super app.

So, the brutal mobile internet era, only to rob a simple entrance is far from enough, either have multiple entrances, or build a super portal, only in a short period of time to have the security of survival.

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